In collaboration with both the UAE Abu Dhabi department of Culture and Tourism, Al Dar, Miral, twofour54, and Ethara, Yas Island has launches its virtual platform with digital avatars as visitors. The virtual platform is set to showcase Abu Dhabi as a leading tourism destination.

The virtual Yas Island experience was developed by Super League and breaks through on Roblox, accessible at Yas Island Tycoon – Roblox. Users’ digital avatars take a journey through key Abu Dhabi landmarks on Yas Island and beyond, including SeaWorld Yas Island, Abu Dhabi, Yas Marina Circuit, Etihad Park, Aldar Square, twofour54’s Yas Creative Hub, and an Experience Abu Dhabi dedicated area featuring Louvre Abu Dhabi, Mamsha Al Saadiyat, Sir Bani Yas Island, Al Ain Oasis and Al Jahili Fort. Participants will be able to traverse the 25-square-kilometre virtual site and experience a playable, socially engaging world designed to entertain and inform audiences globally.

Throughout a blend of interactive experiences, immersive environments, games, and soon to come one-of-a-kind events, players can explore and build cultural and entertainment attractions within Abu Dhabi. As users progress through the virtual destination and its attractions, they will experience more adventures such as theme park rides, driving across Yas Island in race cars and constructing virtual homes. Customisable avatars and surprise awards are part of every player’s personalised adventure. The gamified experience will continually evolve with new partnerships and experiences.

His Excellency Saeed Al Fazari, Strategic Affairs Executive Director at DCT Abu Dhabi, stated, “This immersive adventure in the virtual realm is the latest example of Abu Dhabi’s commitment to utilising innovation and creativity to reach ever wider audiences. While we have shared Abu Dhabi with millions of visitors in the real world, today marks the start of a new phase in our journey. Everyone, wherever they are, can experience the emirate from the comfort of their own home. At DCT Abu Dhabi, we have been on a mission to progress, protect and promote the emirate as a leading tourism destination, and by offering virtual experiences, we aim to share Abu Dhabi with the world in a new way, inspiring curiosity and excitement about everything the UAE capital has to offer.”  

Rashed Al Omaira, Chief Commercial Officer at Aldar Development, said: “The virtual Yas Island experience unlocks new opportunities for a global audience to explore the island as a world-class destination to live, visit, and work. The effective use of innovative content creation not only enables us to tell the story of Abu Dhabi but also allows people around the world to become immersed in it. We are excited to see people interact with Aldar’s assets on Yas Island in the virtual world and hope it inspires them to take a trip to Abu Dhabi soon.”

Saif Rashid Al Noaimi, CEO of Ethara, said: “At Ethara, our ambition is to be the gatekeepers of first-to-market events and to unlock unique opportunities in events, activations, and entertainment. We are delighted to be part of this unique and innovative experience and are proud to be leading the way for the event industry in the region. The virtual Yas Island experience is in line with both our vision at Ethara and Yas Island’s to highlight itself as a global creative hub and leading entertainment destination. We are constantly seeking ways to deliver thrilling experiences for our fans, and delivering moments that matter.”

Abu Dhabi’s twofour54 part of  UAE’s ADNEC Group, plan to build a major film studio – ‘twofour54 Studios’ to span over 100 acres, twofour54 Studios will be a future-proof, virtual production-ready, metaverse-enabled and fully-fledged production destination, addressing high demand in the regional and global production landscape. 

Spanning 400,000 sqm (4,400,000 sqft), twofour54 Studios will boast an impressive range of features including 11 best-in-class soundstages, a 3,000 sqm (32,000 sqft) exterior water tank and six versatile standing sets offering filmmakers ample opportunities for inventive storytelling. Complementing this lot will be 7,000 sqm (over 75,000 sqft) of office space and an array of other production facilities, encompassing post-production, permanent tenancies and screening rooms. At twofour54 Studios, every aspect has been carefully designed to foster an environment that nurtures creativity and ensures a seamless and efficient production process.

Humaid Matar Al Dhaheri, Board Member, Managing Director and CEO of ADNEC Group, said: “The creative industries have been identified as one of Abu Dhabi’s priority sectors given the important economic and social value they create. We are proud to drive Abu Dhabi’s vision of becoming a leading global destination for content creation through twofour54 Studios. It will take film and TV production to the next level, creating jobs and contributing to the local economy following its completion in 2025.”

“twofour54 has facilitated thousands of productions over the last 15 years, establishing a compelling track record and building a deep expertise of the global film industry’s demands. Leveraging this invaluable experience, twofour54 identified an opportunity in the MENA region – the demand for an integrated, future-ready production destination. We remain steadfast in our mission to foster creativity, nurture talent and provide a world-class platform where visionaries can bring their cinematic dreams to life.”  said Mark Whitehead, CEO of twofour54.