UAE Web3 gamified digital assets startup Eesee, that allows users to place tiny bids on high-value assets such as cryptocurrencies, NFTs and real-world assets, has received an investment from Animoca Brands. As part of the partnership, Animoca Brands will provide its industry expertise and connections to Eeseee, bolstering Eesee’s goal to enhance the efficiency and experience of digital asset trading within the Web3 environment.

Eesee already has over 1.6 million wallets already on its testnet, Eesee has more than tripled its user base and volume since the start of 2024, and 31% of Eesee users engage in more than 10 transactions per day.

According to the press release, the partnership with Animoca Brands will advance Eesee’s mission to become a one-stop liquidity solution for sellers. With a growing community and over 2,000 tickets bought per day on the Eesee platform, the partnership with Animoca Brands will allow Eesee to reach a wider audience and strengthen its connections within the Web3 ecosystem through Animoca Brands’ portfolio of over 400 Web3 companies and projects.

Eesee previously raised over US$3 million in funding rounds from SevenX Ventures, Maven Capital, and Momentum 6, as well as through high-profile crypto influencers such as Ivan on Tech, Pentoshi Gmoney, and others.

Yat Siu, the co-founder and executive chairman of Animoca Brands, commented, “We’re excited about investing into Eesee and entering into a partnership that aligns strongly with the vision shared by both of our companies to bridge real-world assets into the Web3 landscape. We look forward to the progress and success of Eesee as the platform continues to grow and evolve.”

Vova Sadkov, founder and CEO of Eesee, added, “If it wasn’t amazing enough to see the Eesee journey so far, having Animoca Brands – one of the most important companies in the industry – not only as an investor but also a partner is the cherry on top. We’re thrilled to work closely with the team at Animoca Brands. It will bring tremendous value to our ecosystem.”

Eesee aims to provide the main features of the models of major auction platforms (e.g. eBay) and NFT marketplaces (e.g. Blur) with a twist, allowing users to place small bids on high-value real-life items as well as Bitcoin and other cryptocurrencies. The rest of the bids are converted into funds that are staked on the Eesee platform, and can offer a potential return for all bidders.

Eesee plans to launch later in 2024 on Blast, a layer 2 mainnet with native yield built on top of Ethereum, and which recently made headlines when its launch unlocked $2.3 billion of staked crypto for the first time.

This is not the first gaming startup in the UAE to receive investment from Animoca Brands. Animoca brands recently invested in UAE based Param Labs, a blockchain enabled gaming infrastructure provider.