BitPanda to offer LuLu Financial customers with crypto trading services

UAE, MENA and APAC based, LuLu Financial Holdings a global financial services provider, offering a wide range of services including cross-border payments, currency exchange, and financial technology solutions has partnered with UAE regulated BitPanda Technology Solutions, to offer LuLu customers access to crypto asset trading through BitPanda.

The service is expected to become available to users across multiple LuLuFin platforms in 2026.

Naddem Ladki, Global head of BitPanda Technology Solutions stated, “We see digital assets becoming a standard component of modern financial services, not a standalone product. Our role is to help financial institutions integrate digital assets in a way that is scalable and embedded into how people already manage their money. This is how crypto reaches the mainstream.”

Joseph Cleetus, VP of Business Transformation at LuLu Financial Holdings also added that as customer expectations evolve, access to digital assets is an important component.

In December 2025, LuLu Financial Holdings, partnered with Crypto.com, to develop regulated digital asset capabilities across multiple markets, starting in the UAE. As a start Crypto.com will offer LuLuFin with access to its liquidity, execution tools, and custody solutions through the Crypto.com Exchange.

In parallel, BitPanda is also working with UAE banks such as RAKBank to offer crypto services to the bank customers. Back in August 2024, RAKBANK partnered with Bitpanda Technology Solutions, to provide a robust platform that will enable UAE residents to effortlessly manage digital assets.