UAE LuLu Fin to utilize Crypto.com custody and exchange services

LuLu Financial Holdings, a UAE based holding company investing in financial services and products to improve people’s lives, and includes subsidiaries such as LuLu Exchange, LuLu Forex, and LuLu Financials has partnered with Crypto.com, to develop regulated digital asset capabilities across multiple markets, starting in the UAE. As a start Crypto.com will offer LuLuFin with access to its liquidity, execution tools, and custody solutions through the Crypto.com Exchange

As per the press release, the collaboration will integrate Crypto.com’s trading infrastructure, custody, and payment technologies with LuLuFin’s financial services, while adhering to local regulations.

LuLuFin will assess how these capabilities may support the development of digital asset–linked products and enhancements “across its financial services portfolio, including opportunities in cross-border payments, remittances, and customer-facing financial solutions.”

Eric Anziani, President and Chief Operating Officer of Crypto.com, has said that they are eager “to work with LuLuFin and to integrate Crypto.com’s infrastructure to boost their investment and retail services and grow their reputation as a cryptocurrency partner.”

Alain Yacine, President of Middle East and Latin America of Crypto.com said that they are constantly looking for “ways to advance the UAE’s thriving crypto space alongside the Government’s long-term framework around blockchain innovation.”

Yacine added that through this partnership with LuLuFin they’ll “be able to provide more people a secure way to interact with digital assets, and explore integrations that will not only boost LuLuFin’s product offerings, but also develop the crypto industry in the UAE.”

Joseph Cleetus, VP of Business Transformation at LuLuFin said that digital assets are now becoming an “essential layer of the financial system, and this partnership gives us the foundation to explore that future responsibly.”

This week, Crypto.com also signed an agreement with The fintech arm of UAE’s telecom operator, e&, e& money to utilize its crypto as a service platform.

Crypto.com also recently partnered with UAE based Sirius International Holding, a technology investment leader and the digital arm of International Holding Company (IHC), to advance blockchain adoption, tokenization infrastructure and real-world asset utility. The partnership also includes Crypto.com exploring an integration with ADI Chain, the blockchain platform launched by ADI Foundation, founded by Sirius Holding.