Fintech arm of telecom operator e&, e& money and crypto.com to offer crypto as a service
The fintech arm of UAE’s telecom operator, e&, e& money and Crypto.com have partnered to incorporate Crypto.com’s crypto as a service solution, which enables partners to incorporate digital assets into Crypto.com’s treasury and product suites via seamless integration and robust support.
This initial focus of the proposition will look into crypto trade execution, where Crypto.com provides single-point access to deep global liquidity, including Crypto.com Exchange. This is subject to compliance with the necessary regulatory requirements, both parties may also explore custody and payment partnership opportunities.
“We are continuously building towards providing consumers more ways to access and utilize cryptocurrencies in their everyday lives,” said Eric Anziani, President and Chief Operating Officer of Crypto.com. “We are excited to partner with a market leader in e& money that also shares our vision for an accessible, safe and secure digital commerce ecosystem.”
Melike Kara Tanrikulu, CEO of e& money noted that this a step forward as e& money integrates innovation, crypto enabled financial service into their offerings. He explains, “Together with Crypto.com, we are not only fostering trust and compliance but also unlocking new possibilities for faster settlements, programmable rewards, and enhanced merchant experiences. By leveraging Crypto.com’s institutional-grade market expertise, we aim to deliver real-world utility that drives value for our customers and partners alike.”
“Consumers in the Middle East are highly engaged with digital assets and eager to leverage these assets as part of their day-to-day commerce activities,” said Alain Yacine, President of Middle East and Latin America of Crypto.com. “Local officials and regulators recognize this and have helped create a safe and secure ecosystem where this activity can truly thrive.”
Crypto.com also recently partnered with UAE based Sirius International Holding, a technology investment leader and the digital arm of International Holding Company (IHC), to advance blockchain adoption, tokenization infrastructure and real-world asset utility. The partnership also includes Crypto.com exploring an integration with ADI Chain, the blockchain platform launched by ADI Foundation, founded by Sirius Holding.
