M2, the Abu Dhabi based regulated crypto exchange, has dropped its previous business model and is now focusing on being a digital asset wealth management platform.

As per the press release, the firm will now focus on serving high-net-worth individuals (HNWIs), family offices, institutional investors, and corporate treasuries, delivering bespoke investment solutions built for capital investors.

This comes amid rising global demand for institutional-grade access to the digital asset economy. A recent EY survey reported that nearly 60% of institutional investors plan to allocate over 5% of their portfolios to digital assets. M2 believes this appetite is even stronger in the UAE, as it remains one of the world’s most progressive and well-regulated digital asset jurisdictions. Yet despite the region’s depth of capital, access to secure, expert-led platforms has remained limited.

M2 is addressing this gap with tailored investment strategies, institutional-grade infrastructure, and an uncompromising commitment to client service, all underpinned by best-in-class security.

Backed by an experienced leadership team, a robust capital structure, and a trusted network of global partners, including Sui, Ethena, Polygon, Haruko, FireBlocks, NiceHash, and FearsOff for advanced cybersecurity, M2 believes it is well-positioned to serve both regional and international clients. Its enhanced operating model enables the provision of regulated custody, yield products, liquidity solutions, and treasury optimization.

James Greenwood, CEO of M2 noted that the company’s strategic direction is to be a trusted bridge between the agility of digital asset markets and the standards of traditional wealth management. He states, “With this in mind, we have redefined our proposition around the evolving priorities of our clients: enhanced custody, deeper engagement, and institutional-grade opportunities within the digital asset economy. M2 stands at the intersection of private capital and precision, where digital wealth is managed with the same discipline, discretion, and depth as any other asset class.”

As one of only few firms worldwide offering Bitcoin-backed mining loans, it can also equip institutional clients with robust APIs for seamless portfolio diversification, aligning with the standards of traditional financial providers and bridging the gap between conventional finance and the digital asset economy.

Kim Wong, Managing Director and Head of Treasury at M2, added, “M2 is built to represent the gold standard in digital asset management, engineered from the ground up for clients who demand performance, uncompromising security, and absolute trust. This strategic realignment reflects a long-considered move toward where the industry is headed, and where we are well positioned to serve those navigating it.”

Backed by leading shareholders in the UAE’s innovation economy, M2 combines strong regional alignment with long-term strategic access. M2 Custody Limited is licensed and regulated by the Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM), while M2 Global Wealth Limited (M2GW) is licensed and regulated by the Securities Commission of The Bahamas (SCB).