After signing up with Emarat Energy, Dubai Land Department, and Dubai Duty Free, Crypto.com has signed a deal with Emirates Airlines to allow its customers to make crypto payments using crypto.com’s exchange services.

The partnership, which is expected to come into effect next year, is aimed at tapping into “younger, tech-savvy customer segments who prefer digital currencies”, Adnan Kazim, Emirates’ deputy president and chief commercial officer, said in a statement.

Earlier in the year, Air Arabia announced that it would be allowing AED stablecoin payments using the AE Coin, as did Abu Dhabi taxi service.

The agreement today signed in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive of Emirates Airline & Group, and Michael Doersam, Emirates’ chief financial & group services officer, by Adnan Kazim, Emirates’ deputy president and chief commercial officer, along with Mohammed Al Hakim, president of Crypto.com’s UAE operations will offer more diverse digital asset payment services.

Adnan Kazim, Emirates Deputy President and CCO stated, “Partnering with Crypto.com to integrate cryptocurrency into our digital payments system reflects Emirates’ commitment to meeting evolving customer preferences, in addition to tapping into younger, tech-savvy customer segments who prefer digital currencies.”

“We’re delighted to complete the signing of this important MoU with Emirates Airline. As we continue to expand the everyday use case for crypto, integration with exceptional partners such as Emirates will bring real momentum to the digital asset industry and enable both companies to offer genuine innovative finance solutions for our customers. We look forward to working together as we continue to build our crypto offering in the GCC,” said Eric Anziani, president and COO of Crypto.com.