While Emirates Airlines was the first to speak about the launch of NFTs, metaverse and so forth, and Qatar airlines followed with its own metaverse initiative with talk about NFTs to be included, it was Etihad Airline who actually will be launching its own NFT collection on Polygon in July 2022.

Under the name EY-ZERO1, UAE Etihad airlines will be launching the utility-driven NFT series features of ten highly detailed 3D aircraft models, each one showcasing a unique Etihad Airways Boeing 787 Dreamliner livery. The NFT Collection will encompass a total of 2003 limited edition collectibles, symbolizing the year when Etihad Airways was established. The NFT Collection will go on sale at 6pm UAE time on 21st of July. The collectibles include Etihad’s Manchester City FC and Greenliner-themed aircraft, among others.

“We’re excited to launch our first NFT collection, EY-ZERO1, which not only offers collectors, aviation enthusiasts and travelers a unique work of art, but provides real-world travel and lifestyle benefits with Etihad Airways. NFTs and other metaverse technologies are revolutionizing the digital economy, and we are proud to be one of the first airlines in the world to explore their potential to provide additional utility for our customers” , said Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group.

Purchasing an NFT will give owners immediate Etihad Guest Silver tier membership for one year, with 10 lucky NFT holders winning complimentary flight tickets with Etihad. NFT owners will also be given advance access to upcoming NFT collections as well as future metaverse products which the airline has planned as part of its Web3 strategy.

To celebrate the new collection, Etihad will be giving away 20 NFTs to people who pre-register on etihad.com/zero1 by 16 July. Each NFT will be priced at US$349 plus tax on etihad.arcube.io, and the sale will close on 18 August at 6pm UAE time.

The NFTs will also be available to purchase through the Etihad Guest Reward Shop, meaning the airline’s 7 million loyalty program members can redeem their Etihad Guest Miles to acquire an NFT.

EY-ZERO1 is set to be minted on Polygon blockchain, and Etihad Airways will be partnering with Aerial.is to track the CO2 emissions of the NFTs. In addition to offsetting the entire carbon footprint of the project, the airline will allocate all proceeds from the collection to purchase sustainable aviation fuel in 2022.

“As well as recognizing the artistic value of our aircraft liveries, our NFT collection has been designed to be as efficient as possible and support our wider sustainability and decarbonization efforts at Etihad Airways,” said  Douglas.