UAE based Chalhoub Group’s SOL3MATES future sneakers NFTs pre sale will be launched today on  May 4th while MasterCard has launched its Music Pass NFT Web3 training program for emerging musical artists and Music fans in the MENA region and Healthvarsity has launched the biggest GCC online learning platform for health professionals, using AI and NFT certificates built on blockchain technology.

Rijal Hikmatullah Co -Founder of SOL3MATES part of Chalhoub Group announced on LinkediN, “In just 3 days, SOL3MATES by Chalhoub Group is releasing a one-of-a-kind NFT that will be a game changer for the Industry. The NFTs are not just a digital asset, but an access pass to enter the SOL3MATES ecosystem that empowers sneaker designers, a community-centric platform and exclusive perks. Yes… we are releasing a physical sneaker with perks.”

The perks include access to SOL3MATES sneakers, free shipping, lifetime discounts, etc, in addition to partner perks which allow access to token gated benefits and membership perks with access to giveaways, and next SOL3MATES sneaker drop.

There will be only 10,000 NFTs for its first collection priced at 0.03 ETH which can also be purchased at luxury NFT marketplace Exclusible.

“We are a sneaker brand first, and an NFT project second,” stated Nick Vinckier, Head of Corporate Innovation at Chalhoub Group and Founder of SOL3MATES. “Our aim is to create the sneaker brand of the future born from web3 technology and mechanics such as gamification, community and decentralization. The entire customer journey is created in such a way where we merge the best of the virtual and physical experience. With the launch of our first collection, and all future collections, our focus is on adding value to our community over time.”

Each SOL3MATES sneaker will be equipped with an NFC tag linking the physical shoe with blockchain-enabled authentication to track the sneaker ownership and providing more product information to the end user. And the SOL3MATES community will get access to rare sneaker giveaways, hype sneakers at retail, free SOL3MATES merchandise, meetups and more.

Additionally Mastercard Music Pass NFT is now available for music fans from Eastern Europe, Middle East and Africa and around the world. These fans can participate with the limited release Mastercard Music Pass NFT being minted on Polygon

Music Pass NFT unlocks access to exclusive content and experiences from the Mastercard Artist Accelerator. The unique program will prepare five emerging musical artists from around the world with the tools and skills to harness Web3 technologies to reimagine their creative processes and grow their careers in the digital economy. Artists will learn how to use Web3 tools to create original tracks, which will be redeemable as NFTs as well as performed live by the artists in a special showcase.

Nigerian R&B/Afrobeats record producer and songwriter LeriQ join four other musicians from around the world for the Mastercard Artist Accelerator: Cocoa Sarai, a hip-hop artist from Brooklyn; Vietnamese American-singer Emily Vu; Manu Manzo, a Latin pop artist from Venezuela; and Young Athena, a London-based R&B soul singer and BRIT School alumna. The participating artists represent a range of genres and backgrounds and were chosen because of their unique story, sound and inclusion-focused mindset.

“One of the incredible things about Web3 technologies, and NFTs in particular, are the way in which they offer creators more flexibility and ownership of their content, while generating exciting new ways for fans to engage with their art,” said Beatrice Cornacchia, Senior Vice President, Marketing and Communications, EEMEA. “The Mastercard Artist Accelerator program and Mastercard Music Pass give us an opportunity to harness NFTs for both of these exciting purposes, while helping to support some of the most vibrant, diverse young artists in the world today.”

The Mastercard Music Pass NFT is being minted on the Polygon blockchain and is free to redeem until 8 May.

Healthvarsity edtech venture launched the biggest GCC online learning platform for health professionals, using AI and NFT certificates built on blockchain technology. It will offer more than 200 courses for up skilling doctors nurses, pharmacists, physiotherapists and aspiring medical students, among others.  On completion of each course, they receive a certificate on blockchain to maintain security and authenticity.

Going forward, the platform will also introduce features such as an AI-based Virtual Instructor, AI-based Virtual Mentor and AI-based Virtual Assessor.

Digital Dubai, announced recently that it has adopted soulbound token technology, considered the advanced version of NFTs (Non Fungible tokens). Digital Dubai has used soulbound tokens to issue the world’s first digital certificates.

Utilizing soulbound tokens, certificates can be permanently linked to the person’s account in their digital wallet. Ownership of the certificate cannot be transferred to any other person, sold, or disposed of; however, it can be verified by any party if needed. This means the certificate is highly secure, and therefore does not need to be attested by any third party, making it intrinsically trusted. .

The Dubai Cyber Innovation Park (DCIPark) ,an affiliate of the Dubai Electronic Security Center) at Digital Dubai , granted the first Secure Digital Certificate to the first cohort of graduates from the CISO Executive program with the participation of  17  Government and Semi-Governmental entities. This certificate marks the first-ever use case of Soulbound Technology, which was adopted by Digital Dubai.

His Excellency Hamad Obaid Al Mansoori, Director General of Digital Dubai, said, “The accelerated pace of technological advancements has made the future closer than ever before, and here in Dubai, we are proud to have an agile government that do wastes no time in embracing developments and putting them into practice to drive digital transformation and shape the future today. With that in mind, issuing the first Self-Secured Digital Certificate marks a new stage for e-certificates, where individuals and institutions are able to showcase their certificates and achievements in a sovereign and trusted way without relying on third parties.”

H.E. Al Mansoori stressed that: “Dubai remains a pioneer in introducing breakthrough initiatives that assert its global leadership in digital transformation, and help improve quality of life and ensure the wellbeing of the Dubai community. To digitize all aspects of life in the Emirate of Dubai, and provide integrated, comprehensive digital services, we need an impenetrable electronic security system that is capable of mitigating any potential risks. This is a prime objective for us at Digital Dubai, one that we work to implement in close cooperation with our strategic partners. We invite these partners to explore this game-changing technology and its potential uses in their operations to serve the objectives of the Dubai Government.”

This comes at a time in UAE where the first international NFT awards took place sponsored by FtNFT. ftNFT unveiled its first ftNFT Phygital Space franchise in Yas Mall in Abu Dhabi. The ftNFT Phygital Space is the second shop opened by ftNFT, following the grand success of their first-ever phygital shop at the Mall of the Emirates.

Some of the many nominees for the awards included Al Jalila Foundation, Jetex, Huawei and Dubai Police.

In addition a recent Kaspersky research found that 72% of people in the UAE confident of NFTs increased use in the future while only 42% think it’s a technology hype. 77% of respondents in the UAE think NFTs can offer a new progressive way of trading digital assets. On the same note, 72% believe that it can ensure uniqueness of digital assets and contribute to intellectual property ownership.

Food Metaverse, OneRare, the world’s first food metaverse, known as Foodverse has launched in the UAE. The Foodverse is bringing the Global F&B Industry to Web3 for the first time ever – allowing them to create virtual experiences, food NFTs and games, & interact with foodies from across the world built using the blockchain.

In UAE, partnerships with food brands such as Foodlink UAE, The Bhukkad Cafe, Cali Poke, Farzi Cafe, Papa John’s and more have been signed in only a few months.

Created while in lockdown, Supreet Raju, co-founder and CEO of OneRare states, “I have long said that food has a language of its own and makes the world a happier place. It is what connects us and the metaverse only brings us closer together in a unique way in which we can share our culture and our food. Now with the launch of the foodverse, there is no reason why brands and consumers can’t come together in this safe, virtual setting.” 

The Foodverse developed by OneRare will feature various zones where users can discover Celebrity Chefs, Food Brands and Virtual Restaurants. Designed like the real world, the foodverse features various geographical areas like the beach, forest and lakeside, and you can explore the open world at your will. There is also an exclusive Gaming zone, with activity areas for players to explore, earn, collect and battle. “The platform is incredibly unique and offers the end-user with so many opportunities to explore food,” adds Gaurav Gupta, co-founder of OneRare. 

OneRare will also allow users to claim Dish NFTs from across the world, by collecting Ingredients and following Recipes to mint exclusive NFT artworks. Dishes include global cuisines, festive specials, keto and vegan-friendly recipes, as well as signature recipes from celebrity chefs and restaurants. Raju explained, “As we grow, users will also be able to swap these NFTs for real meals & deals – amalgamating our real & virtual lives.”

UAE-based F&B group Foodlink released NFTs for its award winning sustainable cloud kitchen brand, Art of Dum’s signature Dish’s Dum Handi ka Gosht’ & China Bistro’s Vegetable Crystal Dumplings in food verse,  and  the street food inspired cafe The Bhukkad Cafe in collaboration with OneRare is all pumped up to release three unique Vada Pav NFTs — Cheeseburst, Schezwan, and Classic on 19th February . The Vada Pav NFTs  will be available to mint in the OneRare Kitchen.

Sanjay Vazirani, Founder and CEO of Foodlink Global restaurants & catering services, “My endeavor – Foodlink, operates a variety of verticals in the F&B industry. I’m thrilled to be a part of Web3’s transformational journey and am looking forward to seeing it in its full potential soon, complete with innovative functionalities, cutting-edge user experience, and ease of use that will make it easy for our expanding customer base to adopt. I wish OneRare the best as they work to revolutionize Web3 and raise awareness of and interest in what the future may hold for all of us.”

“We’re extremely excited to announce our collaboration with OneRare on developing the world’s FIRST EVER VADA PAV NFT! When OneRare reached out to us with the idea of developing our own series of NFTs, we were excited because we’re a very crypto friendly brand & have always supported our growing Bhukkad community with all things crypto, from hosting free crypto workshops to accepting payments in crypto. Our vision with this collaboration is to educate our followers & customers on use cases of crypto & ease them into adoption with fun, unique solutions & features. We look forward to engaging with our food community to create even more fun experiences in the Metaverse with the expert help of OneRare.”  — Reshmi Mukherjee, co-founder, The Bhukkad Cafe

The Ultra-Abu Dhabi, the premier EDM music festival taking place on March 4th and 5th 2023 will be powered by NFT (Non fungible token) tickets developed by BNB Chain, smart contract blockchain and  Fellaz, a Web3 entertainment ecosystem.

The cutting edge ticketing solution powered by BNB Chain will verify the authenticity of tickets, ensuring legitimacy. The collaboration will allow for a more seamless and secure ticketing experience for Ultra Abu Dhabi fans using NFT ticketing while providing a new blueprint for Web3 fan engagement specializing in the music industry.

BNB Chain was originally initiated by Binance but has since grown to become a community-driven, permissionless, and decentralized blockchain ecosystem. Binance is now  one of the many contributors operating within the BNB Chain ecosystem rather than some kind of dominant force wielding unilateral power over it. 

Alvin Kan, Director of Growth and Ops at BNB Chain said, “The new NFT ticketing solution will allow the use of NFTs to provide a secure and tamper-proof way to verify the authenticity of tickets and offer a convenient and seamless experience for the fans. We believe that this collaboration represents a major step forward in the use of mainstream blockchain technology in the entertainment industry, and we are confident that it will set a new standard for Web3 fan engagement and entertainment applications in both IRL and Metaverse environments.”

Bobby Bhatia, CEO of Fellaz, said, “We are excited to partner with BNB Chain to bring our NFT ticketing to this global EDM music festival. Fellaz NFT Tickets powered by BNB Chain will provide a more secure and engaging ticketing experience for fans. We are thrilled to be at the forefront of this technology in the entertainment industry with global brands like Ultra.”

“We are thrilled to partner with Fellaz on this groundbreaking initiative,” said Dudley Chou, Managing Partner of UC Global, the organizer behind many Ultra events in Asia, including Ultra Abu Dhabi. “The use of NFTs for event ticketing is a growing trend in the entertainment industry, and our partnership with Fellaz and BNB Chain is a major step forward in bringing this technology to the mainstream. With its seamless integration and unmatched security, Fellaz’s NFT ticketing solution will provide a new level of convenience and engagement for fans and event organizers alike.”

Integrating NFTs into the ticketing process offers several advantages over traditional ticketing systems. NFTs offer a reliable and secure means of verifying ticket authenticity, guaranteeing entry access exclusively to those with legitimate tickets. This helps to combat the issue of ticket fraud, which has long been a problem in the music industry.

Also, it allows for greater flexibility and convenience in the ticket-purchasing process. Ticket holders can easily transfer their tickets to friends or resell them on the secondary market without paying a fee to a reseller. This allows for a more seamless and hassle-free experience for music fans. Furthermore, the use of NFTs in the ticketing process enables the implementation of innovative features such as personalized and interactive festival experiences.

KSA Web 3 NFT Marketplace, NuqtahNFT sponsors LEAP tech convention that will be taking place in Riyadh Saudi Arabia from February 6th-9th 2023. 

LEAP is one of Saudi Arabia’s biggest annual tech events. A yearly 3-day tech convention held in Riyadh, Saudi Arabia. It is the largest debut tech event as of 2022, with over 100,000 attendees worldwide. It is co-organized by the Ministry of Communication and Information Technology, Informa Tech, and the Saudi Federation For Cybersecurity, Programming, and Drones.

Wajd Badawi, Head of Operations at NuqtahNFT, commented: “We are very excited about this partnership. Part of our mission is to enable individuals and institutions in Saudi with Web 3.0 technologies, and LEAP is a great platform for us to showcase the different use-cases through the NFTs activations we are providing.” 

This agreement is pushing the current boundaries of the Saudi NFTs scene with various activations powered by NuqtahNFT. Such as Digital Collectibles to be gifted to VIP attendees as Photography NFTs of a curated collection of photographs by Saudi photographers’ that showcases the beauty of Saudi Arabia’s landscape from all around Saudi. NuqtahNFT are also providing LEAP with variety of NFTs to be displayed at the exhibition. Additionally, NuqtahNFT developed a “Community Pass”, an exclusive collection with variety of utilities for LEAP’s community in which they can benefit from at LEAP 2024.

Badawi commented: “Our main objective from this partnership is to give a platform to the Saudi and regional Originators, educate global and local attendees about Saudi Arabia’s heritage and support tourism through art and technology and increase the adoption of Web 3.0 applications such as NFTs in the Kingdom. And for that, we want to express our thanks to LEAP for allowing us to be the first Saudi company to provide these solutions.”

According to a report by ResearchAndMarkets, the NFT industry in the UAE is  expected to grow steadily, recording a CAGR of 32.1% during 2022-2028. The NFT Spend Value in the country will increase from US$982.1 million in 2022 to reach US$ 4.746.3 million by 2028.

As per the report the non-fungible token (NFT) scene is growing as more and more entrepreneurs, businesses, and celebrities enter the fast-growing industry. Like the rest of the world, the UAE market is also rapidly adopting NFTs.

The report notes that over the last 12 months, several innovative NFT marketplaces have also emerged in the country, which has made it relatively simpler for the general public to buy, sell, and trade in NFTs. From NFT-based startups to cryptocurrency exchanges, several players are entering the UAE NFT market; the presence of several NFT marketplaces has also supported the rise in NFT trading transaction value and volume, the trend expected to gain further momentum over the next three to four years in the UAE.

Already the NFT market is witnessing a resurgence in 2023. Digital ownership continues in 2023 with $256.69 million in non-fungible token (NFT) sales over the last seven days up to January 22nd 2023,  according to statistics from This represents a 16.39% increase from the previous week’s NFT sales and includes 1,355,376 NFT transactions. A total of 320,580 buyers participated in the market activity, a 43.48% increase from the prior week.

The rise of blockchain-based gaming is expected to drive NFT market growth in the UAE. With blockchain-based gaming, people are frequently awarded cryptocurrencies or NFTs for participating in gaming tournaments. This explains why the Abu Dhabi government-backed AD Gaming program has entered into a strategic collaboration with local crypto platforms such as Attarius Network, which attempts to increase the chances of blockchain-based gaming. The collaboration aims to create a participatory and collaborative NFT ecosystem for gamers.

For example GLEAC, an Abu Dhabi Hub71 entity announced the launch of the world’s first utility NFT, called Lovely Humans that allows users one-on-one time with global industry experts for five hours. The winning bidder can use the time with the industry expert to gain work-related knowledge and advice, solve problems or even try to co-create a new project that can be monetised. The knowledge gained from the discussion can also be minted into a utility NFT that could be co-owned by the buyer and the industry expert. The first round of bidding will include a group of 25 experts from industries including Fintech, Metaverse, Sustainability, Data, and others.

In addition UAE based Farming Online launched its NFT marketplace on UAE’s 51st National Day at Gracia Farm under the theme you farm on the internet we farm on the ground. Gracia Group is an innovative model of future farming, created by an Emirati entrepreneur Hamed Al Hamed to influence and change the agricultural sector. 

Rolls-Royce has unveiled its latest Bespoke Series Phantom ‘The Six Elements’ as NFTs in UAE. This unique project features six one-of-a-kind Phantom Extended Series II cars, each featuring a commissioned hand-painted artwork by world-renowned British artist Sacha Jafri. The cars were designed and crafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai.

The project has raised over $1 million for charity. The project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, began in late 2020 and has taken two years to complete.

The use of NFTs in the “The Six Elements” series allows each car to have its own unique digital token, which can be sold independently to raise funds for charity. This represents a new way for luxury car manufacturers to use blockchain technology for philanthropy and could potentially open up new opportunities for collaboration between artists, car manufacturers, and collectors.

Swiss MO:ME:NT a solution provider that instantly turns moments of public interest into Non-Fungible Tokens (NFTs) through a fully automated API trigger has announced that UAE based Crypto Oasis Ventures has both invested and partnered with the project.

This strategic partnership will combine the Crypto Oasis Venture’s talent and capital with MO:ME:NT’s innovative ecosystem approach to the Sports and Marketing industry.

As per the release, Crypto Oasis Ventures has partnered and invested in MO:ME:NT and will be introducing it to the local Web3 ecosystem. MO:ME:NT will expand its horizons in the UAE with its NFTs of exciting moments that the world celebrates.

Ralf Glabischnig, Founder of the Crypto Oasis will join MO:ME:NT as an advisory board member.  He states, “We are delighted to have MO:ME:NT onboard to help them embrace opportunities that can transform the local Web3 space. We have always been early movers and believe Web 3.0 models like NFT, and Metaverse are going to be the key players in the next iteration of online business. MO:ME:NTs will be revolutionary as brands can harness their power to create meaningful connections with their audiences and drive value. As access keys to relevant real-life experiences, they offer an easy connection to the Metaverse using the limitless possibilities of virtual reality while complimenting the offering of our own venture Tokengate. These are exciting times and we are humbled and privileged to be a market driver in the region’s accelerating startup ecosystem.”

Precious moments from as an example sporting events are endorsed by the heroes behind the MO:ME:NTs, creating a one-of-a-kind collectible item. With MO:ME:NTs, users have the opportunity to buy, own, collect, and trade these special NFTs. This enables a new level of interactivity, ownership, collectability and utility. MO:ME:NTs not only serve as unique collectibles but they can also be easily enriched by the brands or individuals who were involved in creating the moment. 

By using MO:ME:NTs, these brands can build engaging communities and provide various relevant utilities to their followers, ultimately increasing the value of the MO:ME:NT to its holder. Brands can open up a world of new opportunities for their followers and create meaningful, immersive experiences in the real and virtual world driving engagement and value.

“We are excited to welcome Ralf to our advisory board,” said Rudy Banholzer, Co-Founder and COO of MO:ME:NT. “We are looking forward to working with the Crypto Oasis Ventures team as we continue to grow and innovate. This partnership represents a new chapter for both of us, and we are excited to see what the future holds. We are committed to helping brands provide their audiences with better, more relevant, and exciting experiences by seamlessly bridging the real and virtual worlds. By joining the Crypto Oasis Ecosystem, we hope to leapfrog ahead by expanding our prospects, creating value, and connecting with the broader Web3 community.”

MENA based Arts DAO (Decentralized Autonomous Organization) and NFT and Web3 community with presence in UAE, has partnered with Ledger, a digital asset storage provider, to offer hardware crypto wallet solutions to its members. 

Arts DAO is currently investing in blue-chip NFTs, supporting major corporations with their Web3 strategy, and backing great founders building in Web3.

France-based Ledger, which employs more than 800 people has sold more than five million devices to customers in 200 different countries and is responsible for securing 20 percent of all crypto assets stored globally as of today.

‘100 Ledger NFTs,’ the first Ledger NFTs ever released, were part of a limited-edition collection created by Arts DAO to honor this groundbreaking partnership. Additionally, Arts DAO provided community members with branded ledgers, allowing NFT owners to claim a physical Ledger hard wallet.

“Ledgers are a so-called ‘cold storage’ solution,” explains Danosch Zahedi, Co-Founder of Arts DAO. “People are always looking for safer places to store their cryptocurrency, and thanks to decentralized finance, anyone with a cold storage wallet may basically act as their own bank. This is crucial in light of recent market volatility in the cryptocurrency space as well as future-defining events like the FTX collapse.”

According to Anas Bhurtun, Co-Founder of Arts DAO, “Dubai has constantly shown its dedication to the virtual economy, with historic regulatory developments providing a framework for companies dealing with digital assets like cryptocurrencies and NFTs.”

As explained by Ledger, what you actually own when you purchase a cryptocurrency is a “private key,” a vital piece of data required to approve outgoing transactions on the blockchain network. Anyone who is aware of this key may use the related funds. There is no bank or other organization to back you up or provide you with a replacement if your private keys are lost, stolen, or if you keep them on a device that malfunctions. As a result, you lose access to your cryptocurrency.

Arts DAO advises clients to use a hardware wallet solution, where your private keys are kept offline in a hardware wallet so only you have access to them. As a result, your wallet is no longer at risk of being compromised by hackers who can’t get to the device or the private keys inside. Even if a hacker manages to take over your computer, they won’t be able to access your crypto assets by stealing your private keys if you have a hardware wallet. The risk of hacking is reduced because your private key is stored offline.

Arts DAO is looking to expand into many more avenues with their clients, including blockchain gaming, blockchain streaming and music, and digital fashion. The two main pillars of Arts DAO are community and consulting. With hundreds of members as of today and rapidly growing, the community is bringing together the Middle East’s largest Web 3.0 community.

UAE virtual asset regulator in Abu Dhabi,  FSRA (Financial Services Regulatory Authority) of ADGM ( Abu Dhabi Global Market) has enhanced its capital markets framework, allowing for the trading of NFTs  (Non Fungible tokens) on virtual asset regulated platforms, This means that MTFs/Custodians (Multilateral trading Facilities) operating within ADGM are now able to seek approval from the FSRA to engage in Non-Fungible Token (NFT) activities.

As per the news, these are considered significant enhancements to its capital markets framework, across spot commodities, securities, derivatives, benchmarks, environmental instruments and virtual assets that will further improve on its innovative and progressive regime and leadership in financial markets.

Alongside its innovative approach to virtual assets, the ADGM has now implemented its regulatory framework for spot commodity and environmental instrument activities, making it the first international financial centre in the MENA region to do so

Ahmed Jasim Al Zaabi, Chairman of the ADGM, said, “The ADGM wishes to thank all those who responded to the consultation paper released earlier this year. The degree of interest shown in the consultation, as well as the keen interest by participants looking to undertake activities in these significant new areas, is hugely positive. Collectively, the ADGM and its market participants continue to provide regulatory and industry leadership, positioning the ADGM and Abu Dhabi as the jurisdiction of choice. These enhancements to our capital markets framework will unlock the next stage of investment and growth opportunities, across commodities, environmental instruments, virtual assets activities and wider financial markets.”

Prior to this announcement, ADGM’s FSRA had also announced that stablecoins could now be traded on virtual asset platforms. As they stated, ADGM will only permit those tokens where price stability is maintained by the issuer holding the same fiat currency it purports to be tokenizing on a fully backed 1:1 basis. This therefore currently prevents the use within ADGM of other types of stablecoins, such as algorithmic stablecoins.

While VARA (Virtual Assets Regulatory Authority) based out of Dubai continues to license virtual asset exchanges such as Binance with full licenses, it has yet to set its framework for the regulation of NFTs or stablecoins.

Despite this the UAE remains one of the most advanced virtual asset regulated hubs globally.

KSA’s Dar Al Arkan Real Estate Developer will drop a limited number of utility NFTs ( Non  fungible tokens) for its Oman AIDA project. The comments were made in an interview with AGBI media.

The $1.6 billion project AIDA, is the largest premium, mixed-use urban developments in Oman. It is a partnership between Dar Al Arkan and the Oman Tourism Development Company (OMRAN Group) to drive the development of the Gulf state’s property market and support the growth of Oman’s real estate sector as part of Oman Vision 2040.

Ziad El Chaar, vice chairman of Dar Al Arkan Real Estate Development, said in the interview, “We are dropping 500 NFTs in the middle of October, which are utility tokens for our project AIDA in Oman.  If you are a holder of that NFT, you have a priority in booking in any launch of the project. This has a lot of value.

He added that those who booked in Dar Al Arkan Pagani project in December made 25 percent profit as prices went up.

The NFT will also give holders other advantages in the development, such as priority booking at hotels or at the golf club.

Located in the Yiti area of Muscat, overlooking the Sea of Oman, the project will feature 3,500 residential units of medium-sized villas, townhouses and low-rise apartments, two hotels, a plaza filled with cafes and restaurants, and a gated promenade with luxury retail and other amenities.

The project will be developed in three stages, on an area of 3.5 million square metres, and marks Dar Al Arkan’s first entry into Oman.

El Chaar stressed that while tokens continue to attract hype and sell for large sums, they must have utility. He explained, “Most NFTs [are like] ‘I’m Snoop Dogg [and] I’m launching an NFT’, [or] you have some fashion brands that launched NFTs. Our NFT has a utility and it can be redeemed. And at any time if you say I don’t want this token anymore, you can put it as a down payment on an apartment or a villa. We will redeem it for you for a purchase.”