XBTO, a global institutional digital assets company, have received In-Principle Approval from the Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM) to operate in the UAE, after being selected by Hub71 Digital assets lab.

Philippe Bekhazi, Founder & CEO, XBTO said, “Receiving an In Principle Approval is a significant step forward for XBTO in establishing a strong presence in the rapidly growing Gulf region. We believe the UAE has the potential to become the global hub for digital asset businesses worldwide, so it is important that XBTO as one of the world’s leading digital assets companies has a foothold here. I’m excited to see this area of the business develop in the coming months and years.”

The IPA marks a significant milestone in XBTO’s journey and commitment towards becoming a regulated digital assets business in the different jurisdiction they are presently in, having been regulated by the Bermuda Monetary Authority (BMA) since 2019 and currently applying for licenses in the UK and France.

A major reason XBTO has chosen ADGM as a base for its expansion is that the FSRA is one of the first regulators globally to introduce and implement a comprehensive and bespoke regulatory framework for the regulation of exchanges, custodians, brokers, and other intermediaries engaged in virtual asset activities and ADGM being the fastest growing financial centre in the region, with a 211% increase in assets under management (AUM) in Q1 2024 compared to Q1 2023.

In addition, with notable financial institutions launching in Abu Dhabi last year, Abu Dhabi is rapidly attracting its target segment of clients including family offices, traditional and crypto native macro hedge funds, high net worth individuals, blockchain protocols, VC funds, brokerages and more.

Karl Naïm, Global Head of Business Development & General Manager XBTO Middle East added, “This is an exciting time for digital assets, the UAE and surrounding countries. There is strong interest in the growth of the sector here. XBTO is working with organizations across the region and we look forward to working hand in hand with the regulator, decision makers and institutions to help build a thriving and leading digital assets ecosystem from Abu Dhabi.”

XBTO will continue to have its main company headquarters in Bermuda, and European offices in Paris and London, while leveraging Abu Dhabi as a base to better locally serve the Middle East. In line with XBTO’s long term commitment to the UAE and regulatory frameworks, and subject to the regulatory approval for the grant of the FSP, the company plans on making further investments to invest in their presence in the UAE.

UK tech company, Blockchain Sports Ecosystem, signed a Memorandum of Understanding (MoU) with Saudi Arabian Alpha Jossor Investments to explore the development of one of the MENA’s biggest innovative sports complex using advanced hi-tech solutions and attraction of direct investments into the sports and entertainment industries, with a cumulative value of $3.3 billion. The top football stars Kevin Kuranyi, Jay-Jay Okocha, Mikael Silvestre, and Jens Lehmann were present at the signing ceremony in Riyadh, KSA, to endorse the strategic partnership.

The complex in Saudi Arabia will include an advanced football academy featuring the latest integrated training solutions, along with real estate development aligned with the concept of a smart sports city. The creation of new real estate facilities will contribute to the development of tourism and the attractiveness of foreign investment in the region in preparation for global sports events. The representatives of Blockchain Sports Ecosystem across three continents, along with the private sector representatives, will participate in implementing this massive project.

“I believe the partnership marks a significant milestone and is beneficial for the whole MENA region. The Middle East has proved its ability to bring innovative projects of enormous scale to life. With the advanced technologies Blockchain Sports Ecosystem has developed, the upcoming project will set a new standard for the global sports community. We hope our mutual efforts will make the region prominent in the world’s sports arena”, – Dmitry Saksonov, Founder of Blockchain Sports Ecosystem.

Alpha Jossor Investments has expressed its readiness to invest in the private sector and actively contribute to implementing the plan at all the subsequent stages.

The MoU also involves the real estate aspect. It includes the launch of a digital real estate platform facilitating buying, selling, and management of properties within the digital domain. It will include additional private developments around the football academy, with investments estimated at $1.6 billion, including 1,500 villas and approximately 3,330 apartments, which will be built under the smart city concept to promote sustainable and eco-friendly urban living.

“Alpha Jossor Investments is dedicated to bridging global expertise and local private investor landscape through high-impact investments. Our partnership with Blockchain Sports Ecosystem is a strong step towards creating an innovative sports hub in Saudi Arabia, aligning with our vision for sustainable growth,” – Faisal Janahi, CEO of Alpha Jossor Investments.

With a team of 1200+ tech and sports experts and offices in 8 countries across 3 continents, Blockchain Sports Ecosystem is the first international ecosystem building the future of sports by combining the advanced performance tracking, AI, XR, and blockchain technologies. The Blockchain Sports Football project is part of the ecosystem.

Over 50 football top players have endorsed Blockchain Sports Ecosystem activities. The renowned players Romario, Zico, Edmilson, Marco Materazzi, Ze Roberto, and Kevin Kuranyi are among the company’s ambassadors. Additionally, Wesley Sneijder, David Trezeguet, Essam El Hadary, William Gallas, Diego Lugano, Maicon, and many others are partners of the Blockchain Sports Ecosystem. The project will leverage their vast football experience and status to create the sports cluster of the highest international level. On the top of that, the Photochain project was developed to capture video memories of the football stars telling about their professional journeys. The interviews will help to gain insights and serve as the foundation for the design of the upcoming cutting-edge sports facility in Saudi Arabia.

An important part of the MoU is the digital ID Platform that will be created for athlete identities, allowing secure and transparent transactions within the sports industry. The partner academies from over 16 countries around the world will be connected to the platform to collect analytics and identify the best football players who will be given a chance to study at a high-quality academy in Saudi Arabia. The platform will be the first solution for storing data on athletes and will launch the global process of scouting players across the world. The integration solutions using blockchain technology will optimize the processes and data storage security.

The Securities and Commodities Authority (SCA) signed a cooperation agreement with Dubai’s Virtual Assets Regulatory Authority (VARA) where it was agreed that VASPs operating in/from Dubai, or wishing to service the emirate of Dubai require to obtain a license from VARA, and can be registered by default with the SCA to service the wider UAE. VASPs wishing to operate out of any other Emirates, must be licensed by the SCA to do so.

In addition under the agreement, the SCA and VARA will set forth rules and procedures for licensing and supervision virtual asset service providers (VASPs) and any related activities, services or associated transactions. This is subject to licensing in accordance with the provisions of Cabinet Decision No. 111 of 2022, and No. 112 of 2022 (Regulating Virtual Assets and Their Service Providers) and within the respective jurisdiction of both parties.

The agreement covers the mechanism for mutual supervision of VASPs, penalty and fine imposition, the exchange of information and statistics, as well as cooperation in employee training and qualification.

The agreement was signed by Her Excellency Dr. Maryam Buti Al Suwaidi, the SCA’s CEO, and Mr. Matthew White, VARA’s CEO, in the presence of senior officials from both organisations.

His Excellency Mohamed Ali Al Shorafa, the SCA’s Chairman stressed on the importance of cooperation between different regulatory authorities across the nation to attract global businesses and organizations to operate within its dynamic financial sectors, including that of virtual assets. He indicated that investing in virtual assets continues to see substantial interest and exponential growth, which required joint efforts to build unified and effective frameworks that promote sustainable development and bring stability to this vital sector.

HE Al Shorafa remarked that the cooperation agreement signed with Dubai’s VARA is aligned with the government’s directives to regulate the local virtual assets sector, control its activities, and enhance overall monitoring to protect investors. It also ensures compliance with local anti-money laundering regulations as well as those related to the financing of terrorism and illegal organizations, which boosts investor confidence in the UAE and its resilience in the face of global challenges.

For his part, His Excellency Helal Saeed Al Marri, Chairman of VARA’s Executive Board commented that this agreement underscores a joint national commitment to leveraging regulations as an enabler to secure business enablement within the Virtual Assets ecosystem, so that the global industry can sustainably evolve to becoming a cornerstone for the New Economy. Dubai’s 2033 Economic Agenda has outlined a defined roadmap to becoming the global hub for tomorrow’s Innovation economy – and such regulatory collaboration and clarity is foundational to assuring consumers, investors, and the international business community, of the UAE’s position as a world-leading hub for the Future of Finance.

Finstreet, a subsidiary of Rorix Holding, announced on LinkedIn, that it would be the first to launch a Blockchain enabled regulated digital venue for trading financial assets both global private and public securities from Abu Dhabi ADGM ( Abu Dhabi Global Market).

As per the post, “ Finstreet will be using a blend of traditional and blockchain technology, Finstreet enables investors and issuers worldwide to access greater liquidity, global connectivity, and comprehensive 360-degree trading — all from one centralized global infrastructure.”

They add, “This is just the beginning of what we believe will reshape the future of securities and commodities markets.”

This category defining financial market infrastructure and its combination of activities makes it the first of its kind to operate across the global markets from Abu Dhabi’s ADGM. Following direct application of English common law under the regulation and supervision of the FSRA, Finstreet provides a platform for transitioning towards the future of capital markets as they respond to the opportunities presented by new technologies.

Finstreet’s three subsidiaries will be the first regulated, global market infrastructure to offer an end-to-end hybrid traditional and blockchain-powered ecosystem to investors and issuers, covering the full lifecycle of financial assets, including origination, issuance, trading, settlement and custody.

Dr. Thani bin Ahmed Al Zeyoudi, the Executive Chairman of Rorix Holdings, stated, “Today’s launch of Finstreet and the granting of its FSP licence by ADGM’s Financial Services Regulatory Authority is a testament to the UAE’s commitment to embracing technological advancement and enabling inclusive global trade. I am certain that Finstreet’s digitised trade exchange platform will provide markets with a holistic approach towards international trade and bring a new standard to capital markets on a global scale.”

Ahmed Jasim Al Zaabi, the Chairman of Abu Dhabi Global Market (ADGM), said, “Finstreet’s pioneering initiative embodies ADGM’s unwavering commitment to driving innovation and redefining the future of global finance. By establishing the first regulated digital market for the trading of both public and private securities within our jurisdiction, we are further solidifying Abu Dhabi’s status as a premier global financial hub. This launch not only reinforces our strategic vision of positioning Abu Dhabi at the heart of global finance but also propels economic growth and enhances connectivity across the global marketplace.”

Ajay Hans Raj Bhatia, the Chief Executive Officer of Sirius International Holding and Managing Director of Finstreet, commented, “With this initiative, we further our mission to diversify UAE’s economic growth agenda. Finstreet provides a foundation for a new, innovative infrastructure to allow global financial market participants to both realise their own capital raising ambitions and participate in the substantial growth story of UAE-based firms.”

Sunidhi Pasan, the Chief Executive Officer of Finstreet Limited, added, “By harnessing Finstreet’s innovative infrastructure and deep market knowledge, we are opening up new avenues for investment and trading for issuers and investors both in the region and abroad.”

The National Bank of Ras Al Khaimah (“RAKBANK”) has become one of the first banks in the United Arab Emirates to execute an international remittance using mbridge CBDC. The Bank utilized China’s digital Yuan (eCNY) in exchange for the Digital Dirham, the UAE’s CBDC.

Project mBridge is an ambitious initiative aimed at addressing inefficiencies in cross-border payments, such as high costs, slow processing times, and operational complexities. Launched in 2021, it is a collaborative effort between the Central Bank of the United Arab Emirates (CBUAE), the BIS Innovation Hub, the Bank of Thailand, the Digital Currency Institute of the People’s Bank of China, and the Hong Kong Monetary Authority.

The core of mBridge is a multi-central bank digital currency platform, built on distributed ledger technology (DLT). This platform allows participating central and commercial banks to conduct real-time, peer-to-peer cross-border payments and foreign exchange transactions. The mBridge Ledger, a new blockchain, underpins the platform, supporting secure and instantaneous transactions.

Raheel Ahmed, Group CEO of RAKBANK, commented: “The participation of RAKBANK in the mBridge platform and the execution of our first-ever central bank digital currency international payment highlight RAKBANK’s cutting-edge digital capabilities. This milestone reflects our commitment to breaking boundaries and solidifying our position as a leading retail and commercial bank in the UAE, with a rapidly expanding international payments arm”.

Vikas Suri, Co-Head of Wholesale Banking Group at RAKBANK, added, “The successful transfer of eCNY to our correspondent in China is a game-changer in several respects. It’s one of the first UAE-led foreign currency transfers executed in local currencies without involving a third currency to China and without using conventional payment rails. This is a gamechanger that paves the way for instant blockchain based CBDC exchanges with payment versus payment, fundamentally altering how we approach international payments. Our next steps will focus on supporting the China and UAE business corridor for our clients, by leveraging mBridge to reduce costs and improve the speed of remittances.”

In August RAKBANK partnered with Bitpanda Technology Solutions, a leading digital assets infrastructure provider, to provide a robust platform that will enable UAE residents to effortlessly manage digital assets, subject to UAE Central Bank approval.

Ripple, provider of digital asset infrastructure, proudly has renewed its partnership with NYU Abu Dhabi through its University Blockchain Research Initiative (UBRI). As per the announcement, this extension solidifies Ripple’s commitment to advancing blockchain research by supporting innovative student initiatives in the region, bringing the total funding grant to over $1 million in support of NYU Abu Dhabi research projects and student initiatives.

“Ripple and NYU Abu Dhabi share a vision of unlocking the full potential of blockchain research and innovation in the region,” said Reece Merrick, Ripple Managing Director, Middle East, and Africa. “The UBRI program plays a crucial role in supporting cutting-edge research and academic exploration, and this ongoing collaboration exemplifies Ripple’s dedication to driving transformative advancements in digital finance. Coupled with our recent partnership with the DIFC Innovation Hub to support blockchain innovation in the region, these initiatives highlight our broader strategy to integrate blockchain technology into startups and established institutions in the UAE.”

Ripple’s UBRI program is dedicated to fostering blockchain research and development at over 58 universities worldwide. The initiative aims to drive global adoption and interoperability of digital assets through strategic support, technical resources, and funding grants. UBRI’s global impact encompasses over $60 million in funding since its launch in 2018.

Lauren Weymouth, Director, University Partnerships at Ripple, added, “Ripple’s University Blockchain Research Initiative is dedicated to advancing blockchain research and education globally. In the past year alone, we’ve seen remarkable progress, funding over 313 scholarships and blockchain-related research projects and publishing over 150 research papers and technical projects. As we build on this momentum, we’re eager to further collaborate with NYU Abu Dhabi to cultivate innovation, foster fintech advancements, and contribute to the UAE’s growing leadership in the digital economy. By supporting UBRI-led research, we are investing in a region that leads in innovation and technological advancement, reinforcing our mission to foster transformative projects and support the UAE’s vision of becoming a global financial hub.”

Raša Karapandža, Visiting Professor of Economics at NYU Abu Dhabi, added, “NYU Abu Dhabi is thrilled to extend its partnership with Ripple, which has been instrumental in placing the university at the forefront of blockchain research and education in the region. The continued support from Ripple’s UBRI program strengthens our commitment to driving innovation and fostering a forward-thinking mindset within our academic community. As we extend this partnership, we aim to further empower our students and faculty by deepening their engagement with blockchain technology, advancing research in this transformative field, and equipping the next generation with the skills and knowledge needed to lead in the rapidly evolving digital economy.”

NYU Abu Dhabi was the first UAE university to join Ripple’s University Blockchain Research Initiative (UBRI). Since its inception in 2021, the Ripple Blockchain Collaboratory at NYU Abu Dhabi has successfully driven research and project-based courses in blockchain, cryptocurrency, cybersecurity, and fintech. Additionally, it has integrated with the Corporate Sprint Accelerator Program powered by startAD, helping fintech and blockchain startups launch and scale in the UAE through innovative pilot projects.

In its fourth year, this renewed partnership with NYU Abu Dhabi is part of Ripple’s broader strategy to deepen its engagement in the UAE and the wider Middle East region, underscoring its dedication to nurturing talent, fostering innovation, and advancing the adoption of digital assets.

As part of its commitment to its university partners, UBRI has played a pivotal role in this collaboration. NYU Abu Dhabi professors, including Raša Karapandža and Yaw Nyarko, are conducting world-class, UBRI-led research using blockchain and AI to create efficient markets in Africa, with a live crypto project in Ghana. The goal of their research is to leverage technology and markets to transform rural agricultural markets in developing countries, apply innovative blockchain technologies, digital currencies, and AI to benefit these markets, and improve the livelihoods and economic development of the poorest farmers in sub-Saharan Africa through technological innovations, enabling sustainable prosperity and growth.

Additionally, the university has been running an XRP Ledger (XEPL) validator and a new EVM side chain validator to enhance XRPL interoperability and support the broader adoption of innovative technologies in the region. Furthermore, the university has been offering fintech courses as well as courses on Technology and Economic Development that cover blockchain and AI technologies in great depth to prepare the next generation of leaders.

Snorble an innovator in educational technology for children, dedicated to creating dynamic learning experiences that promote overall development through AI-driven interactions, has appointed Saeed Al Darmaki, to its Global advisory board as they launch educational products in ME, Europe and Asia geared towards teaching the youth about digital assets.

Al Darmaki a distinguished expert in blockchain and DeFi, Saeed brings a wealth of technological acumen and strategic insight that will be pivotal in navigating the complex landscapes of these diverse markets. His deep expertise in the integration of cutting-edge financial technologies will greatly enhance Snorble’s ability to deliver unique educational content and tools tailored for global audiences.


With a seasoned background that spans significant roles from the Abu Dhabi Investment Authority (ADIA) to leading initiatives in blockchain and digital assets, Saeed is well-versed in the intricacies of global finance and technology. His tenure in finance has equipped him with a keen understanding of how to effectively scale innovations while addressing the specific regulatory and cultural nuances of new markets.

Central to Snorble’s mission and Saeed’s advisory role is the advancement of financial literacy among young learners, a crucial skill in today’s digital economy.

As per the press release, Saeed’s leadership will be instrumental in developing content that not only educates children about financial basics, but also introduces them to advanced concepts like digital currencies and savings strategies, empowering the next generation with the knowledge to succeed financially.

Saeed Al Darmaki states, “As an advisor, I am passionate about the potential of integrating cutting-edge technology to fundamentally improve educational content. Financial literacy is particularly close to my heart, and I am excited to guide Snorble in creating educational tools that will equip young minds with essential financial skills. This initiative not only supports Snorble’s commitment to societal betterment, but also prepares children globally to navigate and succeed in an increasingly complex financial landscape. Snorble is primed for integrating blockchain and trust and traceability as a service within the enterprise as part of a long term plan. I am excited about Snorble as we share in our vision to do better for the world.”

Mike Rizkalla, CEO and Co-Founder of Snorble, on Global Strategy added, “As Snorble gears up for expansion into key international markets, the insights and experience that Saeed Al Darmaki brings to our advisory board are invaluable. His expertise will guide our strategic deployments across Europe, Asia, and the Middle East, ensuring that our educational solutions are both innovative and compliant with local market demands. Saeed’s leadership in technological finance is crucial as we adapt our offerings to meet the educational needs of children around the world.”

Cardano has announced it will partner with The Dubai Blockchain Center (DBCC) to advance blockchain education and technology adoption across the Middle East and North Africa (MENA) region. This partnership, follows the initial announcement at the Dubai TOKEN2049 event and represents a major milestone in bringing together two forces in the blockchain industry.

The agreement sets the stage for an innovative series of educational initiatives, including two masterclasses designed to elevate the understanding and practical application of advanced blockchain technologies among industry professionals. The first of these, titled “Blockchain Technology Fundamentals for Enterprise Enablement,” is scheduled to take place at Emirates Towers in September 2024. This will be followed by a second masterclass during the highly anticipated Cardano Summit on 23-24 October 2024. These sessions will not only cover the core principles of third-generation blockchain but will also delve into its transformative potential for enterprises, particularly in sectors such as supply chain management, digital assets, and climate impact.

The collaboration is particularly notable for integrating the Cardano Academy’s educational resources with DBCC’s training programs and the collaboration is expected to provide unparalleled learning opportunities, equipping participants with the knowledge required to drive blockchain adoption within their organizations.

Dr. Marwan Alzarouni, CEO of Dubai Blockchain Center, expressed his enthusiasm for the partnership, stating, “This collaboration with the Cardano Foundation aligns perfectly with our mission to position Dubai as a global leader in blockchain innovation. By bringing together our expertise and resources, we are poised to deliver world-class education that will empower professionals across the MENA region to harness the full potential of blockchain technology.”

Frederik Gregaard, CEO of the Cardano Foundation, added, “Dubai is increasingly being recognized as one of the leading locations for blockchain technology, with a continued investment in and dedication to the advancement of blockchain utility. By deepening our connections in Dubai and this region, the Cardano Foundation will continue to drive forward the adoption and operational resilience of this key technology.”

The partnership also offers exclusive opportunities for participants, including vouchers for the Cardano Blockchain Certified Associate Course and chances to win tickets to the Cardano Summit. These incentives aim to foster greater engagement and support the broader goal of advancing blockchain literacy among professionals in the region.

The IMF (International Monetary Fund) has noted in its recent country report issued on Saudi Arabia: 2024 Article IV Consultation-Press Release; and Staff Report, that the Saudi Central Bank is conducting a cost-benefit analysis of wholesale CBDCs (Central Bank Digital Currencies) in consultation with local banks and a team of IMF experts.

In the report which commends Saudi Arabia for improvement in various areas, the IMF discusses the exploration of Central Bank Digital Currencies by SAMA.

As per the report, “SAMA is exploring the application of a Central Bank Digital Currency (CBDC). It has joined project Aber with the UAE in 2019 to explore digital ledger technology and more recently, the cross-border CBDC project known as M-bridge.”

The report adds, SAMA has also been conducting a cost-benefit analysis of CBDCs, in consultation with local banks and a team of IMF experts. Considerations have so far focused on wholesale transactions.”

The IMF report notes that IMF staff supports SAMA’s cautious approach as it explores the complex requirements and risks to monetary and financial stability relating to the regulatory, technological, or other aspects of CBDCs.

IMF notes two thirds of countries in MENA exploring CBDCs

This is not the first time that the IMF discusses CBDC projects in KSA and in the MENA region. In June the International Monetary Fund noted that almost two-thirds of countries in the Middle East and Central Asia are exploring adopting a central bank digital currency with Bahrain, Saudi Arabia and UAE in the more advanced proof of concept stages. The countries in MENA and Central Asia are studying CBDCs as a way to promote financial inclusion and improve the efficiency of cross-border payments.

The IMF blog noted however that CBDCs require careful consideration, with each weighing their own unique set of circumstances.

Saudi Arabia is working on CBDC project mBridge

Saudi Arabia has been working on CBDC implementation project for over three years. Earlier this year, as the BIS (Bank for International Settlements) announced that it had reached a minimum viable product stage, Saleh Algrayan, AI Advisor at Bank for International Settlements and an employee of Saudi Central Bank, announced that Saudi Central Bank had now joined mBridge. Saudi Arabia’s Central Bank becomes the second Arab central bank to join after the UAE Central Bank.

In 2023, at WEF, and during the World Economic Forum’s session Financial Institutions innovating under pressure’ The Saudi Minister of Finance Mohammed al-Jadaan stated that while CBDCs have privacy issues they are a fantastic tool in developing countries

OneDegree, Asia’s first licensed insurer for digital assets, has partnered with Saudi Arabia’s Walaa Cooperative Insurance Company, an insurance and reinsurance company where Walaa will support OneDegree as a reinsurer for its market-leading digital asset products globally. The partnership was announced during 24 Fintech event in Riyadh KSA.

As per the press release, Middle East and North Africa (MENA) has emerged as an increasingly vibrant and dynamic hub for Web3. Saudi Arabia in particular has implemented various initiatives to support the growth of the Web3 sector in line with its Vision 2030 program. The two insurers share a vision to support the good actors in Web3 and work closely with regulators to create a stable and sustainable ecosystem. 

OneDegree launched OneInfinity three years ago and has become a leading force in Web3 risk management, with innovative solutions spanning cybersecurity, risk monitoring and insurance. OneDegree entered MENA in 2023 and works with a large number of local and international players who choose MENA as their base for developing their Web3 businesses. Walaa is the perfect partner to support OneDegree with this business. 

Johnson Varughese, the Chief Executive Officer of Walaa, said “Saudi Arabia is taking a leading role in digital developments in MENA and worldwide. Gaining exposure to Digital Asset Insurance as a reinsurer puts Walaa at the forefront of this development. We identify OneDegree as the perfect partner to help us realise our goals in line with Vision 2030.”

Robin Scott, General Manager of Middle East of OneDegree, said, “We are thrilled to embark on this strategic partnership with Walaa Insurance. OneInfinity by OneDegree’s products are empowering leading Web3 companies worldwide to expand their operations securely and in compliance with regulations. Collaborating with Walaa Insurance, OneInfinity by OneDegree aims to enhance support for VASPs in the region and beyond.”

In January 2024, OneDegree, announced it was expanding its offering to the UAE through a local partnership with Dubai Insurance Company. Both UAE local entity and OneDegree will insure digital asset firms in the UAE using its OneInFinity product offering.