Google announced that it has updated the cryptocurrencies and related products policy to clarify the scope and requirements for the advertisement of complex speculative financial products specifically in UAE. The company is allowing regulated crypto exchange and wallets to target UAE customers.

As per Google, starting February 26, 2025, advertisers offering cryptocurrency exchanges and software wallets targeting the United Arab Emirates may advertise those products and services when they meet the following requirements and are certified by Google.

The requirements are that cryptocurrency exchanges and crypto wallets targeting UAE users will need to be licensed by either the Financial Services Regulatory Authority (FSRA) out of ADGM in Abu Dhabi, Dubai’s Virtual Asset Regulatory Authority (VARA), or the Dubai Financial Services Authority (DFSA) out of DIFC. It adds that any other local legal requirements must also be complied with.

Interestingly crypto exchanges or crypto wallets license out of RAK DAO were not mentioned.

In the announcement Google notes, “As a reminder, we expect all advertisers to comply with the local laws for any area that their ads target. This policy will apply globally to all accounts that advertise these financial products.”

If advertisers violate the policy their accounts will be suspended without prior warning. A warning will be issued, at least 7 days, before any suspension of account.

This means that crypto exchanges such as Binance, OKX, CoinMENA, BitOasis, Crypto.com, M2 and others will be able to start advertising campaigns on Google targeting the UAE users. It also means that crypto wallets such as HexTrust, BackPack, Liminal, Komainu and others will also be able to.