UAE based MetaEssence launches the world’s first specialized G2B2C (Government to Business to Consumer) utility-based Web3.0 and Metaverse solutions provider.  

MetaEssence focuses on Web3.0 & Metaverse enablement through three main business domains: digital health, digital economy, and sustainability. Introducing innovative solutions to accelerate the government agencies and organizations’ digital transformation, and contributing to the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai to cement the UAE’s position as a global capital for the digital economy. 

Fatma ElSafty, Founder and CEO of MetaEssence, states,” Our vision is to enable simplified, secure, and reliable access to a wide range of Web3.0 & Metaverse solutions where our customers find synergies between their services and securely execute transactions with a business value add. At MetaEssence We emphasize our products value and end results. All our products are blockchain agnostic and we are very keen on building long-term partnerships through a well-established transaction-based model.” 

MetaEssence’s solutions for Digital health and specifically medical tourism will introduce a better patient experience using smart contracts, where patients will have secure access to quality healthcare providers anywhere in the world. Via Metaverse and mixed reality; patients can simulate their experience while the advantageous environment for smart contracts between patients, providers, and payers in the overall system will eliminate many touch points through a more simplified, secure, and patient-centric solution. Thanks to blockchain, Web3.0, and Metaverse technologies to make this possible.

 MetaEssence is planning to launch this year “MetaEssence Heroes Program” to leverage MetaEssence Superheroes group of Worldwide experts in Web3, NFTs, Crypto Risks, regulation, Data Security, blockchain, Mixed reality, and Metaverse to train the new heroes on the “why” and “how” to use these technologies in their organizations.

Headquartered in Egypt with a presence in the UAE, Pravica, the everyone-to-everyone communication platform, offering a native Web 3.0 Blockchain-enabled unified, secure and privacy-compliant messaging platform, has launched the first DcFi (Decentralized Communications and Finance) platform under the name Pravica Club.

The platform is an extension of what Pravica has already been working on for the past three years. Pravica applications, built on Stacks Blockchain and secured by Bitcoin, has developed and launched a completely decentralized Web 3.0 communications platform that can be utilized by both enterprise and individuals securely and easily. Pravica is one of the very few in this sector that offers live products, the Pravica Messenger for mobile devices and now Pravica club.

Mohamed Abdou, Founder and CEO of Pravica explains, “Today there is a high demand for decentralized secure and private communications applications. Projects of this kind have already raised millions of dollars, even though they have yet to build something. At Pravica we are aware that building in Web3 is not easy, especially when it comes to communications apps because of the large amount of data coming in and out, that is why we started early on solving all the problems using a different stack of tools to ensure we have a highly scalable and easy to use the product. We have a great advantage and are offering tangible products.”

The Pravica Club is the first DcFi platform offering several interesting features. It is a DcFi platform because other than allowing for Web3 and native crypto conversations it also offers seamless in-chat payments and stacking pools similar to most DeFi applications out there.

The crypto-native decentralized messaging features include:

Users of Pravica Club are on-boarded with their decentralized identity from BTC domains which are registered through a smart contract on Stacks Blockchain, secured by Bitcoin. No email, phone number or any personal information is required.

All messages are encrypted. Messages can be cryptographically linked back to the crypto wallet by signing special messages with currently the Hiro wallet. In the future, Pravica is working to enable full functionalities of wallet-to-wallet conversations, as well as enabling users to invite others using wallet addresses for full interoperability.

Gideon Greaves, Managing Director CV VC Africa, says, “Pravica club is truly disrupting the way we communicate online. It’s only a matter of time before the web3 community moves away from centralised communication platforms. I believe Pravica club is where they will go. The features, secure platform and team within Pravica are world-class.”

Users don’t need to copy and paste NFTs to be used as profile pictures, but instead, extract the NFT from their wallet and showcase it as a verified avatar. The NFT is authenticated by each user’s wallet. In the future, these NFT avatars will be utilized to unlock other offerings in Pravica Club.

Users can send cryptocurrency payments, as likes, and enter stacking pools. Content creators can thus monetize their content through “Write to Earn” or “Create to Earn”, just like predecessors “Play to Earn”.

One of the biggest and unique features of the Pravica Club is the “eternal message”. Users in Pravica Clubs or in Pravica messenger will be able to extract a text of 1024 characters and mint it as an eternal message. The eternal message takes the form of an NFT. The ramifications are huge, Eternal messages can be used to save and engrave personal moments, like the first time someone said “I love you” or even business agreements or historical statements.

Mohamed Abdou, Founder and CEO of Pravica, explains, “We are empowering the Web 3 creator economy. This is especially relevant in the era of the Metaverse where individuals will need decentralized identities, secure communications and P2P financial transactions. DcFi, presented as Pravica Club, is the gateway towards a truly Web 3.0 creators economy.”

OpenNode, a “Bitcoin-as-a-payment-network” infrastructure company, has started testing a Bitcoin payment processing and payout solution in Bahrain, with the Central Bank of Bahrain’s regulatory Sandbox.

OpenNode intends to provide the infrastructure to help the country grow its economy and will showcase why Bitcoin is synonymous with better business.

Bahrain was one of the first to grant a crypto exchange license to RAIN crypto exchange and since then has accepted in Binance and others.

The CBB authorized OpenNode to participate in the new Regulatory Sandbox Framework that allows FinTech firms to test their ideas and solutions in the Kingdom.

OpenNode intends to bring payment innovation to Bahrain in using Bitcoin. 

Afnan Rahman, CEO and Co-Founder at OpenNode, stated”This is a watershed moment for the people of Bahrain, the Middle East and the Bitcoin economy as a whole. OpenNode’s leading Bitcoin infrastructure solution continues to pave the way for countries, governments and reputable financial institutions to adopt the Bitcoin standard and transact on the lightning network.”

OpenNode  is currently active in more than 160 countries around the world.

Dalal Buhejji, Executive Director – Investment Development for Financial Services at the Bahrain Economic Development Board said, “We are proud to have worked with the Central Bank towards establishing a strong financial services ecosystem within the Kingdom of Bahrain. As a country, we have always been ahead of the curve in adopting Fintech solutions thanks to our regulator’s flexibility and forward thinking. Financial services is an important sector within our economy, and fintech platforms such as the one soon to be tested by OpenNode are essential to ensure we continue to innovate while simultaneously adhering to best regulatory measures.”

True Global Ventures 4 plus, (TGV-4 Plus) Fund with a presence in the UAE and TGV 4 Plus Follow On Fund (TGV 4 Plus FoF) have invested a $17.2m convertible note investment into Animoca Brands out of a total raise of US$110m.  The current investment further supports Animoca Brands’ mission to deliver digital property rights to the world’s gamers and Internet  users,  thereby  creating  a  new  asset  class,  play-to-earn  economies,  and  a  more equitable digital framework contributing to the building of the open metaverse.

Other investors included Boyu Capital, Singapore’s Sovereign Wealth Fund Temasek and GGV Capital.

The investment comes after Animoca Brands’ second closing at a valuation of US$5.9 billion (based on Australian dollar exchange rates at the time),  announced on July 12, 2022. The company is a leader in digital entertainment, blockchain, gamification, and digital property rights in open metaverse.  

TGV is a distributed fund with a presence in over 20 cities, including Singapore, Hong Kong, Taipei, New York, San Francisco, Vancouver, Dubai, Abu Dhabi, Moscow, Stockholm, Paris, Madrid and Warsaw. TGV4 Follow on Fund includes $5 million investment from Middle East partners  making up 3.4 percent of the fund investment. 

TGV has been an early backer of Animoca Brands since early 2019 and has seen it achieve unicorn status in May 2021. Animoca Brands has derived much of its growth in value from the revenues of its blockchain projects and subsidiaries, as well as the over 340 investments it has made in the open metaverse.

 Valerie Hawley, Affiliate Partner, True Global Ventures 4+ speaking to LaraontheBlock says, “Current market conditions offers many challenges but also opportunities.  It is during these challenging times when the true leaders of the web3 space will emerge.  There is no finer example of this than Yat Siu and the Animoca team.  We at True Global Ventures are delighted to be able to continue to support their growth.”

Besides Animoca Brands, the TGV 4 Plus base fund has also invested in other leading companies such as The Sandbox (a subsidiary of Animoca Brands), Forge, Chromaway, Coinhouse, GCEX, Chronicled, Enjinstarter, Iomob and Dedoco and others. 

This is the first investment made by the new TGV 4 Plus FoF, which focuses on investing a majority of its capital into selected TGV 4 Plus base fund companies. TGV 4 Plus Follow On Fund will consider making additional investments in other late stage web3 deals as the opportunities arise.

The TGV 4 Plus FoF completed its first closing in June 2022 for US$146m. TGV 4 Plus FoF has 15 General Partners (GP) who lead the fund and its Investment Committee, investing more than US$62m of their money into the fund. This represents a total GP commitment of over 40% of the total fund size and over US$4m per GP on average.

Yat Siu, the co-founder and executive chairman of Animoca Brands, commented: “We are honoured that the TGV 4 Plus Follow On Fund has chosen Animoca Brands as its first investment and are deeply grateful for TGV’s continued support. Thanks to the shared network effect of the open metaverse, the funding of late stage companies like us also provides a boost to early stage growth, so we believe this is a positive development for the entire ecosystem.”

TGV General Partner Dušan Stojanović adds, “I’m impressed by the number and quality of strategic acquisitions and investments that Animoca Brands has made. It is one of the big winners of the market correction, and is likely to emerge stronger from this down market similarly to how companies like Amazon emerged from the Dotcom crash.”

Dubai ultra-luxury Hotel Palazzo Versace is now accepting crypto payments through Binance. The hotel will allow guests to pay for dining, stays, and spa experiences using cryptocurrencies.

The hotel located in Jaddaf Waterfront has partnered with Binance, cryptocurrency infrastructure provider, to offer the guests the possibility to settle payments in various cryptocurrencies such as BNB, Bitcoin, and Ethereum. These transactions will take place through Binance payment gateway.

Starting from 7th September, the hotel will accept crypto for room stays, restaurants, meetings, and events, all the guests will have the option to pay at the property using the Binance application. The next phase, online payment integration, will go live soon after. Palazzo Versace Dubai will also accept cryptocurrency payments on their eCommerce platforms, which include Gift Vouchers and Flower Shop.

The Managing Director of Palazzo Versace Dubai and founder of Palazzo Hospitality, Monther Darwish comments: “We continue to be the pioneers of innovation and growth in the hospitality business. Accepting cryptocurrencies as payments is yet another innovative step that we have taken towards making our business future-ready”.

Nadeem Ladki, Head of Business Development for Binance in MENA, stated, “Palazzo Versace’s ability to now accept payments in virtual assets is a reflection of how the hospitality industry in Dubai is at the forefront of innovation as we move into a more digital world. Payments is just the beginning and we look forward to building on this partnership together.”

UAE ADGM (Abu Dhabi Global Market) has granted Klickl, a virtual asset service provider with offices in Hong Kong and Abu Dhabi, an in principle Approval license to operate as a digital asset broker and custodian.

Michael Zhao, Co-Founder and CEO at Klickl said “The regulated route is the only route for any crypto company’s growth if it wants to be a serious player for the long run.  Long gone are the days where digital asset players enjoy early-mover advantage benefiting from fast growing bull market. Recent crypto market turbulence and big selloff caused by greed-led FOMO driven sentiment is just another example to show why the market needs proper risk control and compliance.”

Formerly known as IDCM, the digital asset exchange group recently rebranded to Klickl representing the sound coins make when clicking in harmony and prosperity.

Klickl aims to deliver that All-in One crypto super app which serves all crypto needs in the ever-evolving digital era.

ADGM has approved license for more than seven virtual asset exchanges to operate in the UAE. The names include Binance, Kraken, as international players, and BitOasis, Midchains, Matrix and others as local ones.

The UAE has become a blockchain and crypto hub and one of the leading regulated environments across the globe. This has attracted crypto entities that were previously headquartered in Hong Kong and Singapore among others.

Oman Al Shawamikh Oil Services Company will cooperate with Oman Frontech, a government entity established by both Omantel and Ethcha (Oman Investment Authority) to implement Blockchain to ensure sustainable management of its energy solutions. 

Frontech launched the National Blockchain Platform to accelerate the digital innovation efforts in the Sultanate of Oman, in line with the requirements of the Fourth Industrial Revolution. The platform offers two services: Blockchain Factory as a sandbox environment, Blockchain as a Service (BaaS), and Blockchain as a Service (BaaS).

Oman’s Energy entity, Al Shawamikh Oil Services Company, will work with Frontech to develop a sustainable energy management system built on blockchain technology.

Frontech will utilize blockchain to represent the production units in the sustainable energy network, as well as track and manage these units.

During the signing ceremony, Dr Aflah bin Said Al Hadhrami, CEO of Al Shawamikh Oil services, said, “Blockchain or the digital blockchains are the new digital revolution that may go beyond the Internet revolution and has gained great momentum recently. The agreement between Al Shawamikh and Frontech comes to take advantage of one of the possibilities of the fourth industrial revolution to develop sustainable energy solutions and to meet the aspirations and objectives of Oman’s vision 2040 in its renewable renaissance.”

Dr Ammar Al-Obaidani, CEO of Frontech, said, “Frontech was established to achieve national goals by providing high-level technical solutions to leading technologies. The company works on implementing many projects and initiatives with various sectors, whether from the governmental or private sectors. This partnership with Al Shawamikh Oil Services Company will accomplish one of those goals through the National Blockchain Network, as it provides a points system on blockchain technology for its partners and clients.

UAE Telecommunication and Digital Government Regulatory Authority has released is Digital Lifestyle 2022 report where it confirms that more than 10 percent of UAE residents have invested in cryptocurrencies.

As per the report 11.4 percent of UAE residents have had exposure to cryptocurrencies. This means that the UAE comes in at 10th globally in terms of investments in cryptocurrencies.

Around 11.4 per cent of the UAE residents have invested in cryptocurrencies said the Telecommunications and Digital Government Regulatory Authority (TDRA).

The UAE is set to become the global hub for cryptocurrencies and experts have lauded the country’s role in promoting and adopting virtual currencies as a number of digital asset exchanges and crypto firms have launched their operations in the country.

This has been spurred by the activities of Dubai Virtual Asset regulatory and ADGM ( Abu Dhabi Global Market). This is set to grow as more crypto and blockchain companies as well as metaverse entities flock to the UAE.

This is spurred by the recent strategy to grow the number of blockchain and metaverse entities in the UAE to 5000, up from 1000 today.

The Oman Water and Waste Water Services Company ( OWWSC), member of Nama Group, to trial a stablecoin linked to the Oman Riyal. The company signed an MOU with Oman based Digital Digits, the creators of Easy coins and Connected Chains to trial “ Hasalah” a stablecoin Wallet.

The companies have agreed to trial a cryptographic stablecoin pegged to the Omani Riyal to be utilized as payment from subscribers in select OWWSC customer halls as well as on Easy Coin. Payments will be made using Hasalah Digital Wallet.

HH Sayyid Azzan Bin Qais Al Said, Co-Founder of Digital Digits states, “We are proud to empower such a trial within the Sultanate of Oman which in turn will improve Easy Coins’ service competitiveness to match global players in this space. Easy Coins customers will significantly benefit from the reduced cost of payment processor fees to use our service with Hasalah”.

Qais Al Zakwani, CEO of the Oman Water and Wastewater Services Company, adds: “In line with the company’s ambition to keep pace with the digital transformation and to provide our customers with innovative options to pay their monthly dues, we are extremely pleased to enter into this partnership, through which we hope our customers will be provided with a new experience to pay bills through the Hasalah wallet, when launched”.

Hamood Al Hamadan, Director of SaS Center from Ministry of Transport, Communications and Information Technology (MTCIT) said, “We believe that the advancement of technology in Sultanate of Oman is in need of increased collaboration and coordination of such trials. Through supporting technology innovation and experimentation by the government and private sector, we foresee many local tech products growing and scaling regionally and globally.”

Nabil Al Siyabi, CEO of Connected Chains Said, “We are excited to work with OWWSC, Easy Coins and the other relevant stakeholders in tokenizing the Omani Riyal to enable real life benefits in doing so to payments. We welcome any other government or private entities interested in accepting the tokenized Omani riyal, when fully rolled out with its associated benefits.”

In June 2022, The Executive President of the Central Bank of Oman, Mr. Tahir Salim Al Amri, commented during the 7t Edition of the new Age Banking Summit on the topic of CBDCs (Central Bank Digital Currencies)  that the Central Bank of Oman is working to issue its own CBDC.  

In Parallel, the Oman Capital Market Authority issued its new Securities Law (46/2022) which stipulates that the authority can “Agree to application of technologies, virtual digital investments or any products or services in the areas related to the provisions of this law, as set out in the Regulation.”

Additionally Oman is working towards tokenization of real-estate. The Oman Capital Market Authority (OCMA) is set to include real estate tokenization in its virtual asset regulatory framework, a report quoting an advisor of the authority has said. According to the report, Oman expects to complete drafting the virtual assets regulatory framework by Q3 of 2022.

Dubai’s Virtual Asset Regulatory Authority (VARA), with the commencement of its Minimum Viable Product (MVP) Phase, has announced Regulatory Guidelines on Marketing, Advertising and Promotions of VA across the Emirate of Dubai.

The new VARA regulations specifically address marketing and communications activities, ahead of operationalizing the MVP licensees so that any mass-market information dissemination and consumer solicitation are designed to safeguard community interests.

Regulations on Marketing, Advertising and Promotions of Virtual Assets cover all forms of outreach, communications and advertising, including publication of information, awareness building, customer engagement, and/or investor solicitation.

VARA rules extend to VA related communications by any entity leveraging Dubai-based media sites, search platforms, and online or off-line publishing channels that explicitly target customers within the Dubai market, establishing guardrails on permissible audience segments, in addition to content obligations.

Equally all content dissemination channels operating from Dubai are obligated to act responsibly, and ensure compliance with prevailing Guidance as it pertains to VA communications facilitated via their platforms.

VARA guidelines further detail the obligations of Dubai licensed VASPs and any advertising platforms that are positioning VA content across traditional and new-age media channels for the Dubai market, to ensure factual accuracy, explicitly demonstrate any promotional intent, and in no way mislead on the guaranteed nature of their returns.

The principles are supplemented by rigid enforcement standards and penalties for non-compliance that collectively provide market confidence ahead of MVP operations, as it augments marketing, data protection and consumer protection laws that have been well embedded across the UAE.