The Climate COP28 UAE Edition will have the first DigitalArt4Climate & Blockchain4Climate edition. The roadmap for the edition will be discussed on May 2nd 2023 side event which aims to shed light on the game changing potentials of digital innovation especially blockchain as an enabler of societal action for climate empowerment and local SDGs implementation.

The virtual side event will focus on edutainment and youth in an effort to help the UN Climate Conference COP28 in Dubai UAE in December 2023.  The side event is being organized by IAAI GloCha.

The IAAI association is a UNFCCC accredited non-profit organization based in Austria that promotes sustainable development and climate action through the use of innovative technologies, such as blockchain, artificial intelligence, and the Internet of Things (IoT). IAAI is a member of the Global Challenges Action Empowerment Consortium (GloCha), which is a network of organizations working together to tackle the world’s most pressing challenges, including poverty, climate change, and inequality with a systemic innovation approach, including culture/education, (blockchain focused) digital innovation and social/organizational innovation.

IAAI is a founding member of the Climate Chain Coalition (CCC) (, the world’s oldest and largest network of organizations which work towards harnessing the potentials of blockchain technology for climate action empowerment.

At the virtual side event IAAI GloCha, the UN Habitat Youth program, the Climate Chain Coalition and partners from the UAE and other parts of the world will present the roadmap towards the DigitalArt4Climate COP28 edition, the Data and digital innovation for citizens and youth climate action empowerment partnership of GloCha and the Climate Chain Coalition (incl. activities in relation to the development of a citizens climate action app), plans for the COP28 Blue zone Digital Innovation/ Blockchain4Climate pavilion in the context of broader networking and capacity building efforts of the global Blockchain4Climate community, etc.

The side event will entail a live web-broadcast on the IAAI GloCha Facebook page & UN Habitat Youth Program Youtube Channel & live and on-demand broadcast coverage on UN WebTV

Irina Karagyaur, Co-coordinator of DA4C & Miroslav Polzer will present the DigitalArt4Climate concept

Presentations will also be made on  DA4C plans for COP28 (DA4C COP28 competition launch at the UNFCCC Bonn Climate Conference June 2023 (innovations: music video award category, artists with special needs award (in collaboration with Art for All Center Sharjah, as well as DA4C Edutainment hub @ GITEX Impact in Dubai UAE 16-20 October 2023.

DA4C COP28 edition partners will include Mo Ghoneim, Founder at ArtsHelp, Conscious Crypto Creators program, Ruba Hussain, Art for All Center Sharjah, Dubai Care, Mari Asada, NFT artist & Makoto Okubo, Music4SDGs program & Earth Day Japan Network and Lisa Lang, Climate KIC

UAE based MEmob+, a  Blockchain data intelligence and mining platform has partnered with Artifact Labs, a premier provider of 360-degree support for brands and creators in the Metaverse, creating a metaverse fashion house, and digital art platform. 

Together, the two companies will leverage the expertise of leading projects under the Artifact Labs umbrella, such as the Metaverse fashion house Ninzoou and the digital fine art platform Materia, delivering cutting-edge projects and services to brands and organizations in the MENA region. 

MEmob+, along with Artifact labs, will be offering brands and companies strategic advisory for the Metaverse, utilizing Artifact’s NFT & Metaverse focused products in addition to MEmob+’s blockchain consulting for clients. 

Artifact Lab’s  advanced NFT platform has all the essential components; user-friendly processes without the need for external wallets, trading tools, royalties for content creators, integration with play-to-earn games, and fiat and crypto payment processing. Having their own PoS blockchain (FBA, BFT) that complies with Eco-NFT and Clean-NFT trends to provide extra control over the system, the Artifact NFT platform allows creators the benefit of zero fees while enabling them to mint NFTs on any public blockchain such as Ethereum, Flow, and Solana.

Falling under the umbrella of Artifact, Materia, one of the company’s contemporary art NFT platforms created by art collectors, art professionals, and blockchain experts, will also be collaborating with MEmob+ to provide opportunities for brands to develop art projects in the Metaverse in conjunction with leading artists, curators, and institutions. 

Materia also drives Campus Art Dubai (CAD) 9.0 Blockchain 2022 Edition, which is part of Art Dubai’s fair program catering to changing needs of the UAE’s creative community and is aimed at providing artists with an in-depth overview of the NFT world, and blockchain applications pertaining to art and cryptocurrencies.

“There should be no doubt in today’s times that the Metaverse is here to stay. Brand marketing has become more consumer-led and thus it is essential to understand and utilize the growing adoption of blockchain and Web3 technologies. Consumer behaviors are changing, and brands now need to create robust Metaverse strategies to reach their audiences. We have witnessed demands for more engaging and innovative experiences and we feel technology can be used for enriching virtual capabilities. We are very excited about our collaboration with Artifact which will enable us to help companies develop their digitized products, assisting them from start to finish in building and marketing their assets,” commented Ihab El Yaman, CEO, and Founder of MEmob+.

“We want to ensure that we help our clients easily navigate the virtual world to future-proof their assets. Artifact was founded to provide advanced NFT and Metaverse content Launchpad and ensure 360-degree support for companies. We look forward to working with MEmob+ and mutually helping brands with their Web3 content development, as well as easing the creation and execution of digital assets for clients. MEmob+ as a pioneering data intelligence and marketing platform will further help us reach potential clients,” said CMO of Artifact Labs Bobo Delice.

According to a report by ResearchAndMarkets, the NFT industry in the UAE is  expected to grow steadily, recording a CAGR of 32.1% during 2022-2028. The NFT Spend Value in the country will increase from US$982.1 million in 2022 to reach US$ 4.746.3 million by 2028.

As per the report the non-fungible token (NFT) scene is growing as more and more entrepreneurs, businesses, and celebrities enter the fast-growing industry. Like the rest of the world, the UAE market is also rapidly adopting NFTs.

The report notes that over the last 12 months, several innovative NFT marketplaces have also emerged in the country, which has made it relatively simpler for the general public to buy, sell, and trade in NFTs. From NFT-based startups to cryptocurrency exchanges, several players are entering the UAE NFT market; the presence of several NFT marketplaces has also supported the rise in NFT trading transaction value and volume, the trend expected to gain further momentum over the next three to four years in the UAE.

Already the NFT market is witnessing a resurgence in 2023. Digital ownership continues in 2023 with $256.69 million in non-fungible token (NFT) sales over the last seven days up to January 22nd 2023,  according to statistics from This represents a 16.39% increase from the previous week’s NFT sales and includes 1,355,376 NFT transactions. A total of 320,580 buyers participated in the market activity, a 43.48% increase from the prior week.

The rise of blockchain-based gaming is expected to drive NFT market growth in the UAE. With blockchain-based gaming, people are frequently awarded cryptocurrencies or NFTs for participating in gaming tournaments. This explains why the Abu Dhabi government-backed AD Gaming program has entered into a strategic collaboration with local crypto platforms such as Attarius Network, which attempts to increase the chances of blockchain-based gaming. The collaboration aims to create a participatory and collaborative NFT ecosystem for gamers.

For example GLEAC, an Abu Dhabi Hub71 entity announced the launch of the world’s first utility NFT, called Lovely Humans that allows users one-on-one time with global industry experts for five hours. The winning bidder can use the time with the industry expert to gain work-related knowledge and advice, solve problems or even try to co-create a new project that can be monetised. The knowledge gained from the discussion can also be minted into a utility NFT that could be co-owned by the buyer and the industry expert. The first round of bidding will include a group of 25 experts from industries including Fintech, Metaverse, Sustainability, Data, and others.

In addition UAE based Farming Online launched its NFT marketplace on UAE’s 51st National Day at Gracia Farm under the theme you farm on the internet we farm on the ground. Gracia Group is an innovative model of future farming, created by an Emirati entrepreneur Hamed Al Hamed to influence and change the agricultural sector. 

Rolls-Royce has unveiled its latest Bespoke Series Phantom ‘The Six Elements’ as NFTs in UAE. This unique project features six one-of-a-kind Phantom Extended Series II cars, each featuring a commissioned hand-painted artwork by world-renowned British artist Sacha Jafri. The cars were designed and crafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai.

The project has raised over $1 million for charity. The project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, began in late 2020 and has taken two years to complete.

The use of NFTs in the “The Six Elements” series allows each car to have its own unique digital token, which can be sold independently to raise funds for charity. This represents a new way for luxury car manufacturers to use blockchain technology for philanthropy and could potentially open up new opportunities for collaboration between artists, car manufacturers, and collectors.

UAE investment firm specializing in digital assets and blockchain technology, MorningStar has invested 5 million to open its first interactive and immersive digital art gallery, called ‘37xDubai.

The NFT digital art gallery is located in the Burj Daman Tower (DIFC area), 37xDubai will be at the heart of Dubai’s business and lifestyle center as it opens its doors in Q1 of 2023.

As per the press release, the global NFT market is projected to reach 23.9% between 2022 and 2028. In the UAE, 23% of people own at least one NFT, ranking the region first compared to Europe (8%) and the U.S. (2.8%). MoMa, Sotheby’s, and other institutional players in the art scene have also opened NFT or Metaverse-related initiatives or shown interest in the space over the past years.

37xDubai aims to be a bridge across Art and Technology, thereby bringing a new concept to the market focused on web3 education, traditional art, digital art, entertainment, and community.

Featured artists will be able to leverage Morningstar Ventures’ and 37x’s network and expand their reach by engaging with a new trip of web3 enthusiasts. Furthermore, the modular technology behind the 37xDubai gallery allows for frequent changes in exhibited collections, keeping the creative space ever-changing and adaptable to various concepts.

Clemence Cazeau, CEO 37xDubai stated, “The design and architecture of our gallery are highly sophisticated, filled with state-of-the-art equipment, interior, sound, and lighting infrastructure. We hand-picked and meticulously selected every element of the space to ensure that the 37xDubai gallery and its exhibitions could be presented in an unforgettable fashion to every one of our visitors” 

In January 2022, MorningStar  launched its first project out of its Elrond Dubai incubator. The Open Metaverse data platform, Itheum seeks to transform personal data into tradable asset. UAE Morning Star will be leading Itheum’s 1.5 million USD seed fund round and help to built the team for the project on Elrond Blockchain.

Then in February 2022 the investment firm  partnered with Deep-tech startup . As per the press release, the move will deepen’s presence in the Middle East region and advance the company’s mission to establish the first framework for ethical AI with blockchain technology. also partnered with UAE Deca4 consultancy. 

In 2021 MorningStar acquired porfolio tracking application CoinFy. 

When Huda Kattan, an Iraqi American beauty Blogger launched her blog in 2010, she didn’t imagine that in 2022, she would head one of the fastest growing beauty brands in the world with over 50 million followers on Instagram and a net worth of 500 million USD.

Her success actually started in Dubai UAE, when Huda and her sisters Mona and Alya created a collection of false eyelashes under the Huda Beauty brand name which later launched at Sephora in Dubai Mall.

Recently Huda was invited to speak at Gary Vaynerchuk’s Web3.o and NFT conference Veecon, at US Bank Stadium in Minneapolis.  

Only a handful  of women were present at the event, including Mila Kunis and Eva Longoria, Kattan spoke on her recent investments into NFTs (Non Fungible Tokens) and how few women are involved in the crypto space.

Kattan currently owns hundreds of NFTs, including those from the project  World of Women NFT. As per their website, WoW’s vision is to build an inclusive web3 through its collection and community. According to research published in Nov. 2021, female artists accounted for just 5% of all NFT art sales in the prior 21 months. WoW is on a mission to change this. Kattan’s investment into digital art NFTs stems from her passion and is not based on pure financial gain.

In her interview with Yahoo Finance, Katan who discussed investing in NFTs states, “Passion is essential you with passion you can be patient when the market goes up and down. I know not everybody feels that way, but I do believe that when you have passion you bring so much more to the NFT community, more than just the value of buying NFTs, the community part is so important.”

“As much money as I’ve made, I’ve lost a lot of money,” Kattan said about her new investments. “And it’s very easy to be like, ‘Oh my god buy this lipstick. There’s no real downfall if you don’t like it, you lost $20. If you invest in an NFT project, you become part of the community, you invest so much time. And if that doesn’t go well, that’s your wealth that is your livelihood.”

The Veecon event had a ratio of 50 to 1 in terms of men versus women. Huda hopes that will change in the future with the help of NFT communities. She states, “The NFT space reminds me of the beauty space in the beginning. Things are shifting and changing.”

At the moment only 2 percent of VC money goes to women. Women still represent fewer than 15 percent of the crypto space.  “I am a strong woman, I’m a very confident woman, I have a lot of personality and am rarely uncomfortable in any situation and I am intimidated with that space so I can’t imagine how other women must feel,” she said. “Getting more women here needs to be a very conscious effort.”

Kattan’s presence in the NFT domain comes at a time in the MENA when institutions such UAE Abu Dhabi Investment Office (ADIO) has partnered with Web3 identity platform and NFT domain provider Unstoppable Domains to provide free crypto domains to all women residing in Abu Dhabi. The giveaway aims to provide opportunities for more women to learn about and ultimately participate in Web3, a space where only 5% to 7% of all cryptocurrency users are women and just 12% work in blockchain.

The initiative was announced during a delegation visit to Abu Dhabi by the ‘Women of Web3′, a powerhouse group of disruptive female tech entrepreneurs from the United States exploring the emirate as a gateway for global expansion.

Eng. Abdulla Abdul Aziz Al Shamsi, Acting Director General of ADIO, said: “Abu Dhabi is ensuring the future of Web3 is built around powerful infrastructures that appeal to all members of the community. By supporting initiatives that invite and uplift women, we can champion diversity early in the Web3 era. The partnership with Unstoppable Domains to provide frees crypto domains to all women in Abu Dhabi and embodies the emirate’s promise of inclusion, while creating opportunities for private sector participation in a fast-growing space.”

Sandy Carter, SVP of Unstoppable Domains and Founder of Unstoppable Women of Web3, stated: “It’s great to see Abu Dhabi leading the mission to bring Web3 opportunities to women in the Middle East. It has been an honor to be a part of the ‘Women of Web3’ delegation, and I am grateful to Access Abu Dhabi and ADIO for providing such an immersive look into Abu Dhabi’s business and technology ecosystem.”

Sarah Omolewu, Managing Partner of Maven Global Access and founder of Access Abu Dhabi, said, “In a market of expats from more than 200 countries, this initiative could potentially impact the lives of generations of women around the world.” She added, “This is the legacy-building impact I envisioned for the Access Abu Dhabi program. While the financial gap between male and female founders still exists, the game is changing, and more women recognize the value of emerging technologies in growing and funding their businesses.”