UAE decentralized ecommerce platform, Ayshei ( Aya Shee in Arabic), backed by Medad Holding will be launching in early 2024 as the first fully enabled Web3 AI marketplace.

Ayshei will incorporate cutting-edge features such as online auctions, virtual stores, delivery services, and AI technology, among other distinctive solutions as part of its decentralized ecommerce platform.

CEO of Ayshei, Mohammed Shaiba Al Mazrouei, emphasized that represents more than just a marketplace—it signifies the dawn of a new era for online commerce in the UAE. Al Mazrouei stated that the platform empowers businesses, fosters innovation, and creates a thriving community. As the first platform to provide full transparency on fee structures and onboarding processes, Ayshei invites users to become early adopters and join the Ayshei Community, a space where limitless opportunities await.

Ayshei is positioning itself as a market enabler for SMEs, startups, and home businesses. The platform will offer an all-in-one virtual store, providing essential services such as a trade license, bank account, payment gateway, logistics (including end-to-end self-storage), and delivery. This approach aims to empower businesses to establish and flourish in the digital realm.

Being a decentralized platform leveraging web3 technology, Ayshei prioritizes user security and transparency. The platform implements multiple security measures, including profile verification through Emirates ID, UAE Pass integration, high-value product authentications, advanced transaction monitoring, property and car inspections.

The platform will offer intelligent solutions in real estate, auctions, and other domains.

Researchers at King Saud University Saudi Arabia have released a research on the relationship between Bitcoin and e-commerce in Saudi Arabia with results showing rapid growth in ecommerce, some knowledge of Bitcoin, and a positive correlation between Bitcoin and e-commerce in the Kingdom

Researchers Dr. Layla Hajr, Suzan Katamoura, and Abdulrahman Mirza, developed a hypothesis to investigate and test the impact of Bitcoin on Ecommerce use in Saudi Arabia using a survey.

The survey analyzed factors such as Bitcoin awareness, usage among Saudi Arabian consumers. Responses were collected from individuals and employees of various companies working in different occupations in Saudi Arabia. In addition, statistical tools SPSS and SmartPLS were used to test the study’s hypotheses.

As per the survey results, there has been a rapid growth in e-commerce transactions and some knowledge of Bitcoin. Most importantly as per the researchers the survey showed a positive correlation between digital currencies ( Bitcoin) and e-commerce in Saudi Arabia.

The authors noted “The study also opens the way for future investigations into topics including Saudi Arabia’s regulations for Bitcoin, consumer attitudes toward Bitcoin, and the potential of blockchain technology for enhancing the nation’s e-commerce processes.”

Saudi Arabia is among the world’s largest e-commerce markets; the statistics in this sector reported that the volume of e-commerce transactions approached $5.7 billion. Also, Saudi e-commerce contributed to the GDP with a return of $10,482 billion in 2020 (Chamber, 2019). As a result of this swift growth in both technologies’ inventions and e-commerce transactions, new electronic methods were developed, for example, STC Pay, and others.

The King Saud University authors expected that the usage of Bitcoin might increase e-commerce transactions. Using an anonymous online survey to test their hypothesis the survey targeted different  community sectors, including various professionals (governmental, semi-governmental, private companies, private businesses, and students) in Riyadh and Jeddah cities.

124 respondents from the cities of Riyadh and Jeddah answered 14 questions.  Responses were collected from participants who work in different occupations, including governmental entities, Semi-governmental Authorities, Private Sector Companies, Private Business individuals, and students. Of the questionnaires answered, 56.5% were female. Additionally, 42.7% of the respondents were between 31 and 40; the rest were distributed between different age categories. The least (11.3%) of the participants held Diploma, and the remaining had a degree of Bachelor and above.

The survey while just a beggining is interesting especially as KSA is working on its CBDC project.

Phoenix Group PLC, crypto mining and Web3 Group, has strategically invested in Lyvely, a UAE-based platform poised to reshape how creators and consumers interact and monetize online.

According to the news, Lyvely’s revolutionary platform with the investment will leap beyond the confines of e-commerce, fostering direct-to-consumer relationships through a unique blend of Web2 and Web3 features. Powered by its own digital currency launching in Q1 2024, Lyvely empowers creators with seamless monetization opportunities and grants consumers exclusive access and personalized experiences.

Bijan Alizadehfard, Co-Founder & Group CEO of Phoenix Group, stated, “Phoenix Group’s strategic investment in Lyvely illustrates and supports Phoenix’s Vision to support home grown tech start-ups and the future of innovation. With Lyvely, we are not just acquiring a stake in a company, we’re investing in the future of the digital and creator economy, which has huge potential and is on an exponential growth trajectory. “

“We are proud to invest in Lyvely, a UAE homegrown platform, which represents a revolutionary fusion of Web 2 and Web 3 capabilities, poised to redefine how creators and consumers interact in the digital space. This acquisition marks a significant milestone in our journey, showcasing our dedication to fostering groundbreaking tech startups, backing visionary founders and diversifying our portfolio. More than just a platform, Lyvely’s vision of empowering creators and users alike, perfectly aligns with Phoenix Group’s commitment to leading the tech industry with trailblazing initiatives.” said Alizadehfard.

Farah Zafar, CEO of Lyvely and MD & Group CLO of Phoenix Group, elaborates, “This isn’t just an investment – it’s a strategic alliance between a Web3 powerhouse and tech innovators with the collective vision to revolutionise the way people monetise online and to empower everyone’s digital and web3 footprint. Lyvely’s unique blend of social e-commerce and content monetization, powered by Web3 capabilities, has the potential to disrupt the status quo and empower both creators and users alike. Together, we aim to push the boundaries of digital experiences and lead the way in this rapidly evolving landscape.”

Dave Catudal, Co-founder of Lyvely, expressed his enthusiasm, “Phoenix’s expertise in the cryptocurrency sector perfectly complements our mission at Lyvely. Their investment and support validate our vision and will significantly enhance our technological capabilities and growth trajectory in the Web3 space.”

Phoenix Group is also an investor in M2 crypto currency exchange that launched recently out of Abu Dhabi UAE.

Dubai South, property developer and free zone, has completed a blockchain integration with Dubai Customs, making it the first free zone in Dubai to achieve this milestone.

As part of Dubai’s ecommerce strategy, Dubai South will utilize blockchain integration to enhance its ecommerce operations reducing timeand costs by autor generating declarations and streamlining the tracking and processing of orders.

The automated processes further bolster efficiency, while the new gate pass stamping method for entry and exit enhances information accessibility.

RHS Logistics, a UAE-based local entity with robust commercial and business expertise offering a full range of logistics and supply-chain solutions, and FirstCry, UAE’s leading online store for children’s products, became the first companies in the Logistics District to onboard and initiate blockchain in their processes. Subsequently, other companies in the Dubai South free zone are in the process of adapting blockchain technology. 

In his comments, Mohsen Ahmad, CEO of the Logistics District – Dubai South, said: “Our objective at the Dubai South Logistics District is to align with governmental initiatives. Our specialised e-commerce zone, EZDubai, was inaugurated to augment the Dubai e-commerce strategy and draw regional and international e-commerce entities.

He added, “The successful completion of our blockchain integration with Dubai Customs stands is a testament to our commitment to offering our clientele efficient solutions. This promotes supply chain transparency, authentication, and anti-counterfeiting of goods; ensures data security and privacy; and paves the way for reduced fees for goods transiting through the free zones. We express our gratitude to Dubai Customs for their pivotal role in realising this project, and we eagerly anticipate onboarding more companies across our free zone.”

UAE based HAYVN Pay, a regulated financial network for cryptocurrencies, has partnered with WooCommerce, the leading open source, ecommerce platform to offer a plug-in, allowing WooCommerce merchants to create an additional revenue stream by accepting cryptocurrency payments from customers globally. 

HAYVN Pay is a simple to install, trusted plugin which allows businesses to accept cryptocurrency payments, and then get paid in traditional currency. Verified for compliance and trusted by leading institutions globally, it represents an expansion of HAYVN’s offering as a regulated cryptocurrency focused financial institution.

Christopher Flinos, HAYVN’s Chief Executive Officer, stated. “Our goal is to ensure that within two years, 75% of the world’s e-commerce and point-of-sale transactions have a cryptocurrency payment option available for the customer. Partnering with WooCommerce, who capture 93% of the WordPress e-commerce market, is another important milestone in delivering on that vision”. 

WooCommerce is the leading open source, ecommerce platform, powering 25% of the top million online stores built with WordPress. WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

 Keala Gaines, Payments General Manager, WooCommerce commented.” We are excited to work with HAVYN Pay to deliver an innovative, global crypto payment solution for WooCommerce merchants. HAVYN Pay allows our merchants to begin accepting crypto payments quickly, efficiently, and with the many of the benefits of crypto without touching it directly.”

In’s third annual report on digital transformation in MENA for 2022, it found that e-commerce in the UAE had settled into a stable high growth era. The report states that consumers in the UAE are turning to their digital devices and spending more time and money online. Even payment methods are evolving in the UAE with more turning to crypto and digital wallets.

The report confirms that 42 percent of 18-40 year olds in the UAE have held digital assets such as crypto, stablecoins and NFTs, and 59 percent of 18-40 year olds would like to be able to pay for goods and services in crypto or stablecoins in the next 12 months. 

The digital transformation in MENA 2022 report draws insights from a regional survey which polled more than 15,500 consumers in August 2022 in the UAE, KSA, Egypt, Qatar, Kuwait, Bahrain and Pakistan.

96 percent of UAE consumers now shop ecommerce, an increase from 89% from last year. This comes as a testament to the continued consumer demand of the flexibility and comfort to shop online.

According to the report, 4 in 10 consumers in UAE shopped online weekly or more frequently in 2022. Moreover, the eCommerce market in the UAE is expected to grow further over the next 12 months with 80% of UAE consumers saying they will maintain or increase their current level of ecommerce spending into 2023.

75 percent of consumers in UAE cite a digital payment method as their preferred payment option for ecommerce, a near doubling in the popularity of digital wallets compared to figures from 2021.

Moreover, 45% of consumers in the UAE say they used BNPL in the last 12 months, an increase from just 21% who used it the year before, this number is expected to surge further with an additional 27% planning to use BNPL in the coming 12 months.

Preference for social commerce in the UAE more than doubled, reaching 16%. Regionally, 20% of consumers in MENA say they most frequently shop ecommerce in a social media channel which represents a 43% growth in the past 24 months.

Remo Giovanni Abbondandolo, Senior Vice President for MENA at, stated,  “The report validates our conclusions from last year – that the UAE’s eCommerce and digital payment ecosystem is growing rapidly. The UAE is one of the most connected societies in the region and consumers here have achieved a high level of maturity when it comes to eCommerce, they are at the top of eCommerce usage in the region and globally.”

He adds, “Additionally, the growing trust in online payments by shoppers means the digital transformation of the region’s retail sector is well underway. This is underlined by the emergence of Web3 as a key component of the online experience, with shoppers showing a significant appetite for transacting on-chain, and a desire both to be paid and to pay in digital currencies.”