Chiliz, the leading blockchain provider for sports and entertainment fan tokens and digital assets supporting over 170 major sport organizations has signed an agreement with KSA based Grintafy, the largest talent discovery platform in the MENA region with over 2 million users.

As per the press release, Chiliz Blockchain provider for sports will become a strategic investors and partner for Grintafy and aspiring fooballers in the Middle East. Saudi based Grintafy has already substantial investment from Saudi Aramco Waed Ventures, and has formed partnerships with leading football organizations across the Middle East, alongside clubs in some of the world’s most prestigious leagues, including LaLiga and the Premier League, as well as elite academies globally.

Awarded SportsTech Startup of the Year by Gitex, Grintafy will now benefit from Chiliz’s unique technological infrastructure, ecosystem, and expertise to facilitate its transition into web3, using blockchain for various use cases such as player ratings, rankings, and performance certifications.

Moreover, by gaining access to Chiliz’s vast network of sporting and technology partners, Grintafy will not only amplify its platform but also contribute to the advancement of Saudi football internationally. Daniel Maglietta, Football Commercial Director for Chiliz, will play a pivotal role as a key advisor to Grintafy in its internationalization efforts.

This collaboration will, therefore, open new opportunities for young Saudi athletes, fostering the game’s evolution in the region with a philanthropic approach to nurturing future talent.

The medium post adds, “The investment in Grintafy marks Chiliz’s first foray into the rapidly evolving Saudi football scene as it launches operations in Riyadh to back football projects in line with Vision 2030’s tech-driven transformation goals. The move not only underscores the company’s commitment to Saudi football’s growth and internationalization but also aims to connect major European football teams with Saudi talent, highlighting the investment in local companies to foster industry opportunities.”

Alex Dreyfus, CEO of Chiliz and Socios.com, commented that: “This investment is a strategic move that brings value to both Grintafy and the Chiliz ecosystem, while also supporting the broader vision of Saudi football. Together, we aim to both support the local talented players and global football powerhouses in their investments in the Kingdom. We want to be one of the digital bridges of Vision 2030, between Europe, South America & Saudi Arabia.”

Majdi Allulu, Founder and CEO of Grintafy, commented that: “In searching for our next investor/partner, we tried to be strategic, in that Grintafy seeks a company that has their vision aligned with ours. Chiliz is not just a leader in the sports web3 space, but it also shares our vision to change the game in the sports tech space and our commitment to support football’s growth in the Middle East. That’s why we are so happy with this strategic investment, which lays the foundations of a new vertical that will enable our dreamer with more tools and technologies to make it. We are incredibly excited to leverage the Chiliz network.”

UAE based Deca4, a specialised blockchain consultancy studio, and HashPack, a non custodial wallet built on Hedera Hashgraph DLT (Distributed Ledger Technology) platform have partnered together to bring Sphera World, which is leveraging the largest football and sports fans community in the Arab world with the latest technology and trends of Web3 NFTs, and Blockchain, into the world of non custodial wallets and the Hedera network.

Sphera world is powered by the largest sports media website in the Middle East, Kooora.com, and is backed by the Hashgraph Association. Sphera World is also incubated and managed by UAE Deca4.

May Chan, Co-Founder, and CEO of Hashpack stated, “This partnership is a monumental step towards our shared vision of expanding the reach of Web3 technology and bridging the gap between traditional Web2 users and the progressive Web3 ecosystem.”

She adds, “At HashPack, it has always been our mission to deliver an unparalleled user experience, exploring the transformative power of Web3 technology as a unique advantage for conventional companies and digital brands.”

Chan believes the alliance with Deca4 is a significant landmark as it goes beyond the tech stack and engages with community members and companies. The utilisation of Distributed Ledger technology needs to be harnessed effectively and this is done thoroughly by Hedera Hashgraph.

Mohammed Mahfoudh, Founder and CEO of Deca4 consultancy adds, “Working with HashPack to bring Sphera World, powered by Kooora, with a staggering 30+ million active users, will provide a unified platform that meets the needs of Web savvy users while introducing Web2 natives to the Web3 world.”

Above all, the project is supported by Hashgraph Association, a non profit organisation that promotes and provides funding for innovation, research and development for the benefit of economic inclusion and with a positive environmental, social, and governance (ESG) impact.

Kamal Youssefi, President of The Hashgraph Association, explained, “We are proud to be supporting organisations in the MENA region, especially those in the sports and gaming industries which are set to grow by 8.7% by 2026 according to The World Economic Forum. Our association is here to support companies in their journey towards Web3, helping them deliver unmatched value to stakeholders and users.”

Visa the Official Payment Technology Partner of FIFA unveiled Visa Masters of Movement, a first-of its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans at FIFA World Cup Qatar 2022™.

The Visa Masters of Movement auction features digital art inspired by iconic goals from five legendary footballers that have been minted into unique NFTs, available on Crypto.com.

Later this month, the experience will come to life on an interactive pitch at the FIFA Fan Festival™ in Doha, Qatar and allow fans to create digital art inspired by their own signature movements. 

Eligible fans will have the option to mint this digital art into their own NFT in partnership with Crypto.com, the official cryptocurrency trading platform sponsor of FIFA World Cup Qatar 2022™.

Visa states, “As FIFA World Cup 2022™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – wildly impassioned fans, legendary athletes and for a few short weeks, the ability to bring the world together in a uniquely connected way”

Starting Wednesday 1st of November (12:00pm GMT) through November 8 (9:00pm GMT), football fans can bid on the Visa Masters of Movement NFTs on Crypto.com. The auction brings together five unique works of art inspired by iconic FIFA World Cup™ and FIFA Women’s World Cup™ goals from legendary footballers: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez minted into NFTs. The digital artwork was designed using an algorithm by award-winning XK Studios which transformed the iconic movements into dynamic works of art.

 A unique collector’s item, fans with the highest bid for each NFT at the close of the auction will receive the NFT in their Crypto.com wallet along with a high-quality printable art file and signed memorabilia from the legendary player featured in the NFT.

Visa will grant all auction proceeds to Street Child United, a charitable organization incorporated and operating in the United Kingdom, whose mission is to tackle the widespread stigma that street-connected children face globally.

“The FIFA World Cup™ is one of the most anticipated sporting events in the world, and we are incredibly excited to give fans a new way to engage with this epic event,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “We are thrilled to partner with Visa in bringing Visa Masters of Movement to life and offering fans the opportunity to create and collect the most unique collectibles at FIFA World Cup Qatar 2022™ that will live forever on the blockchain.”