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Tether Operations Limited, has partnered with UAE Reelly Tech, a real estate B2B platform allowing over 30,000 local and international agents on Reelly Tech’s platform to leverage the power of USDT, streamlining processes and driving efficiency in one of the region’s most dynamic markets.
One of the other aspects of the collaboration as per the press release is that Tether and Reelly Tech will develop a comprehensive interactive educational series to be promoted on Reelly Tech’s platform. This initiative aims to assist agents in exploring the transformative potential of stablecoins in property transactions and understanding the various practical applications, such as USDT transfers for real estate purchases, with confidence and security.
Reelly offers in-depth analysis of more than 1,450 projects and AI solutions for generating branded presentations, enabling agents to save countless hours. For developers, the one-stop solution simplifies communication with agents, reduces marketing costs, and offers real-time analytics on agent performance. The company plays a pivotal role in the real estate developer market, where agents facilitate approximately 95% of all property transactions in the UAE. Uniquely positioned to integrate with this key channel, it ensures developers can capitalize on every lead.
The collaboration between Tether and Reelly Tech aligns with Tether’s broader mission to foster blockchain innovation and education globally. In recent months, Tether has made significant strides in the Middle East, including the acceptance of USD₮ by the Financial Services Regulatory Authority (“FSRA”) as an Accepted Virtual Asset (“AVA”) in the Abu Dhabi Global Market (“ADGM”) as well as collaborations such as its work with RAK DAO in Ras Al Khaimah to promote education on Bitcoin and stablecoins.
Paolo Ardoino, CEO of Tether, stated, “We are excited to collaborate with Reelly Tech to drive blockchain innovation in the UAE’s rapidly evolving real estate sector. This initiative reflects our commitment to advancing resilient digital economies by empowering individuals and businesses with the tools and knowledge to thrive in a digital world. Together, we aim to streamline real estate transactions, promote sustainable growth, and set new benchmarks for innovation in the region.”
Vitaliy Ryzhak, CEO of Reelly, said, “The joint launch of the training program is only the first step. The UAE real estate market is experiencing dynamic growth, attracting large amounts of capital from around the world. We aim to make international real estate investment safe, efficient, and easy. To do this, we plan to create tools to open up new opportunities for using USDT in real estate transactions.”