As a result of the recently launched Dubai’s metaverse strategy which aims to increase the contribution of the metaverse sector to Dubai’s economy to US$4 billion by 2030 and increase its contribution to Dubai’s GDP to 1 percent, regional companies in the MENA region, specifically Turkey are flocking towards the country. Burak Soylu, CEO of Har Group, noted in a recent tweet on the productive meeting he and his team had with UAE Minister of State for Foreign Trade, Dr. Thani Bin Ahmed Al Zeyoudi. 

He stated, “We had a productive meeting with Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, about the UAE’s work in the metaverse and web 3.0.”

Turkish based Har Group incorporates under its wings five companies in the sector of technology, tourism, energy and agriculture and comprises over 500 employees.

One of its companies is Roof Stacks, a software company that specializes in tourism systems, the metaverse, augmented reality, game development and financial technology. As per their website they are the flagship company of Har Group. Under the entity are sub units that include Roof Tickets and Roof Moneys.

Har Groups also holds an entity called Roof XR that designs GoArt Metaverse, built on AR augmented reality technology with offices in both the USA and Turkey.  Roof Moneys is the designer of the Goarc token used on the GoArt Metaverse platform. In the fictional universe of GoArt, these coins, where users can shop and interact with other avatars using Goarc tokens with their own avatars, are produced based on RoofPay and Ethereum.

As per Har Group website, “GoArt is one of our most important investments, which we believe will be an important factor in the digital future of Turkey and the world in the near term.”

It seems that the UAE will witness more interest and meetings from metaverse companies across the MENA region and globally. 

TradeLens, a Blockchain enable supply chain platform has just issued the first bills of lading in UAE for both Safelin Freight and Fortuna in DMCC ( Dubai Multi Commodities Center)

Safeline Freight and Fortuna DMCC  through TradeLens have accessed  digital issuance, transfer, and surrender of original bills of lading using blockchain technology. Combined, the two companies move more than 7,500 containers annually in and out of the UAE.

TradeLens was jointly developed by Maersk and IBM. TradeLens allows an original bill of lading to be digitally issued directly from a carrier and moved electronically through its journey with all the stakeholders. This reduces the hassles of sending physical papers from one stakeholder to the other through a courier process, eliminates the costly possibility of documents getting lost or forged, and removes inefficiencies from manual processes.

Mr. Ahmed Beyi, CEO Safeline Freight, stated, “I was amazed at how easy and fast I can control all my bill of ladings through the TradeLens eBL. Since this is a cloud-based solution, all my consignments and documents are available to my team and me on any device anywhere in the world.” He added, “With the eBL now being accepted by major ocean carriers, ports, customs and a list that keeps growing, life has become easier for freight forwarders and our customers.”

The eBL technology developed by TradeLens provides a solution available to all shippers regardless of size or use case. The elimination of physical hand-off of documentation accelerated during the pandemic, and the modernization of supply chain infrastructure with the use of technology became even more critical. 

The TradeLens ecosystem consists of more than 1000 organizations, including major ocean carriers representing over two-thirds of the global market, and integrated with leading trade finance banks operating in multiple countries with a shared vision to help modernize the trade finance industry. The platform has already tracked more than 55 million container shipments, 4.7 billion events, and more than 25 million published documents.

Varun Kulshreshtha, Regional Head of TradeLens, Maersk West & Central Asia, said, “TradeLens eBL is our latest addition to our portfolio of products in the UAE which also include visibility and document collaboration making the TradeLens platform a very compelling proposition for any company’s journey to digitize the supply chain. The eBL has proven to be very popular with customers and in a few short years should become the default way of managing shipments in our region.”

When Huda Kattan, an Iraqi American beauty Blogger launched her blog in 2010, she didn’t imagine that in 2022, she would head one of the fastest growing beauty brands in the world with over 50 million followers on Instagram and a net worth of 500 million USD.

Her success actually started in Dubai UAE, when Huda and her sisters Mona and Alya created a collection of false eyelashes under the Huda Beauty brand name which later launched at Sephora in Dubai Mall.

Recently Huda was invited to speak at Gary Vaynerchuk’s Web3.o and NFT conference Veecon, at US Bank Stadium in Minneapolis.  

Only a handful  of women were present at the event, including Mila Kunis and Eva Longoria, Kattan spoke on her recent investments into NFTs (Non Fungible Tokens) and how few women are involved in the crypto space.

Kattan currently owns hundreds of NFTs, including those from the project  World of Women NFT. As per their website, WoW’s vision is to build an inclusive web3 through its collection and community. According to research published in Nov. 2021, female artists accounted for just 5% of all NFT art sales in the prior 21 months. WoW is on a mission to change this. Kattan’s investment into digital art NFTs stems from her passion and is not based on pure financial gain.

In her interview with Yahoo Finance, Katan who discussed investing in NFTs states, “Passion is essential you with passion you can be patient when the market goes up and down. I know not everybody feels that way, but I do believe that when you have passion you bring so much more to the NFT community, more than just the value of buying NFTs, the community part is so important.”

“As much money as I’ve made, I’ve lost a lot of money,” Kattan said about her new investments. “And it’s very easy to be like, ‘Oh my god buy this lipstick. There’s no real downfall if you don’t like it, you lost $20. If you invest in an NFT project, you become part of the community, you invest so much time. And if that doesn’t go well, that’s your wealth that is your livelihood.”

The Veecon event had a ratio of 50 to 1 in terms of men versus women. Huda hopes that will change in the future with the help of NFT communities. She states, “The NFT space reminds me of the beauty space in the beginning. Things are shifting and changing.”

At the moment only 2 percent of VC money goes to women. Women still represent fewer than 15 percent of the crypto space.  “I am a strong woman, I’m a very confident woman, I have a lot of personality and am rarely uncomfortable in any situation and I am intimidated with that space so I can’t imagine how other women must feel,” she said. “Getting more women here needs to be a very conscious effort.”

Kattan’s presence in the NFT domain comes at a time in the MENA when institutions such UAE Abu Dhabi Investment Office (ADIO) has partnered with Web3 identity platform and NFT domain provider Unstoppable Domains to provide free crypto domains to all women residing in Abu Dhabi. The giveaway aims to provide opportunities for more women to learn about and ultimately participate in Web3, a space where only 5% to 7% of all cryptocurrency users are women and just 12% work in blockchain.

The initiative was announced during a delegation visit to Abu Dhabi by the ‘Women of Web3′, a powerhouse group of disruptive female tech entrepreneurs from the United States exploring the emirate as a gateway for global expansion.

Eng. Abdulla Abdul Aziz Al Shamsi, Acting Director General of ADIO, said: “Abu Dhabi is ensuring the future of Web3 is built around powerful infrastructures that appeal to all members of the community. By supporting initiatives that invite and uplift women, we can champion diversity early in the Web3 era. The partnership with Unstoppable Domains to provide frees crypto domains to all women in Abu Dhabi and embodies the emirate’s promise of inclusion, while creating opportunities for private sector participation in a fast-growing space.”

Sandy Carter, SVP of Unstoppable Domains and Founder of Unstoppable Women of Web3, stated: “It’s great to see Abu Dhabi leading the mission to bring Web3 opportunities to women in the Middle East. It has been an honor to be a part of the ‘Women of Web3’ delegation, and I am grateful to Access Abu Dhabi and ADIO for providing such an immersive look into Abu Dhabi’s business and technology ecosystem.”

Sarah Omolewu, Managing Partner of Maven Global Access and founder of Access Abu Dhabi, said, “In a market of expats from more than 200 countries, this initiative could potentially impact the lives of generations of women around the world.” She added, “This is the legacy-building impact I envisioned for the Access Abu Dhabi program. While the financial gap between male and female founders still exists, the game is changing, and more women recognize the value of emerging technologies in growing and funding their businesses.”

It is big news when a leading global strategy and management consultancy firm like Roland Berger partners with UAE Crypto Oasis, a Middle East focused Blockchain Ecosystem supported by initiators of Crypto Valley Switzerland.

As per the announcement, Roland Berger will bring forward its talents and resources to propel the Blockchain ecosystem to new heights in the MENA region and globally. Roland Berger was one of the first to herald in a crypto economy advisory practice out of the UAE.

The partnership comes at a time when UAE Crypto Oasis is now targeting 1500 Blockchain crypto entities to enter the UAE after UAE reached the target of 1000 blockchain and crypto entities before the end of 2022.

Roland Berger has been working with several clients in the region. They are strategic advisors to the biggest blockchain crypto projects in the region including the largest Bitcoin mining facility in MENA as well as the set-up of a tokenized green asset exchange.

The combination of both Crypto Oasis disruptive ecosystem and Roland Berger’s strong association with governments and corporates and commercial and technical knowhow is explosive.

Pierre Samaties, one of the partners in charge of leading the global Crypto Economy team for Roland Berger, stated: “Crypto Oasis has a strong ecosystem network of organizations that are breakthrough innovators and are leapfrogging ahead. We have witnessed their explosive growth in the past few months. As we assist companies in their journey towards the crypto economy, it is vital to have access to the latest innovation and talent in this fast moving space”. “We believe that with Crypto Oasis’ core values of infrastructure, talent, and capital, we can integrate alliances in their unique Ecosystem and transform the crypto economy landscape” added Feroz Sanaulla, Partner and global Co-head of the Crypto Economy team.

“We are delighted to welcome Roland Berger as our newest global strategic partner”, commented Ralf Glabischnig, Founder of Crypto Oasis. “Our Ecosystem members will have access to their world-class management consultancy that will support them as they embrace the opportunities to transform their business and utilize Blockchain solutions. With Roland Berger’s strong presence among governments and corporations, we expect this partnership to help us develop meaningful connections with them. As they step further into the Blockchain economy we will be working together to release thought leadership reports to further educate and inform the market of this ever growing and evolving ecosystem”.

News spread in May 2022 that Central African President Faustin Archange Touadera was travelling to the UAE to oversee the launch the crypto mining company. This came after Central Africa affirmed Bitcoin as a legal tender in the country.

The website African Intelligence was the news platform that mentioned the President’s visit to UAE on May 12th 2022. LeMonde News platform stated that due to lack of infrastructure in Central African state, the mining company for Bitcoin would be located in Dubai.  Nothing else was reported on this, and no official comments were made on this by UAE officials. 

This comes at a time when VARA (Virtual Asset Regulatory Authority) in Dubai UAE, stated that it would be regulating crypto mining operations. Already a sovereign wealth fund in Abu Dhabi is building one of the world’s biggest crypto mining farms with strategic advisors, Roland Berger. 

In addition US Crusoe Energy, which mines Bitcoin using wasted natural gas expanded into the Middle East specifically Oman and UAE after it received investments from UAE Based Mubadala, sovereign Wealth Fund in Abu Dhabi and Oman investment Authority. The total investment received by Crusoe was 350 million. Crusoe as per an article in CoinDesk will initially open an office in Muscat Oman followed by an office in Abu Dhabi.

So while crypto exchanges flock and grow in the MENA region specifically in Bahrain and the UAE, RAIN crypto exchange has laid off more than 120 employees. Speculations loom as to the reasons, yet one thing is certain; the first regulated crypto exchange to launch in the MENA region is facing the heat and is shedding its employees like a snake sheds its skin. 

So while Binance and CoinMENA, both competitors of RAIN crypto exchange in Bahrain, were receiving upgrades on their licenses to category 4 and category 3 respectively, and while Crypto.com one of the biggest crypto exchanges globally received provisional approval for its virtual assets license from the Dubai Virtual Assets Regulatory Authority (VARA), RAIN was making no such announcements. On the contrary the only announcement it was making was that of layoffs.

On May 1st 2022, CoinMENA announced it had received an upgrade to its license from a category 2 to a category 3. As the company on LinkedIn stated, “We are proud to announce that CoinMENA’s license for Crypto-Asset Services has been upgraded from Category 2 to Category 3 by The Governor of the Central Bank of Bahrain, His Excellency Mr. Rasheed Al-Maraj. Thank you for your trust and support. We look forward to continuing to offer new services to our users.”

A week prior, Binance announced on its blog that it had received a Category 4 license, as a crypto asset service provider (CASP) from the Central Bank of Bahrain. With the license upgrade Binance Bahrain could now offer a wider range of crypto exchange services. The Category 4 license will allow Binance Bahrain to offer crypto-asset exchange services to customers under the supervision of the Bahrain regulators.

Despite its recent foray into Bahrain, Binance became the first exchange to be granted a category 4 license by the Central Bank of Bahrain. Richard Teng, Head of MENA Binance stated, “The upgrade to a Category 4 license in the Kingdom of Bahrain is a landmark achievement for Binance and further signifies our commitment to being a compliance-first exchange.”

The only one not to receive an upgrade was RAIN which already holds a category three license. On the contrary just days after CoinMENA announced its upgrade, RAIN announced layoffs. In a statement to Bloomberg Joseph Dallago, RAIN CEO stated, “We have had to make tough decisions to be able to navigate through this period of uncertainty and we can confirm we have downsized our Rain workforce.” However RAIN has been through turbulent crypto times before with crypto bear markets in both in 2021 and prior, so what is different today?

It is also interesting to note, that when looking at RAIN’s linkedIn page, RAIN had been on a hiring spree over the past 6 months since early 2022. The crypto market has been facing turbulent times since late December 2021, yet RAIN was continuing to hire. As per the linkedIn page RAIN saw an increase of 45 percent headcount growth in past 6 months.

So what else could it be? In January  2022 Bahrain based RAIN raised USD 110 million in its Series B funding. The round was co-led by Paradigm and Kleiner Perkins with participation from numerous parties including Coinbase Ventures, Global Founders Capital, MEVP (Middle East Venture Partners), Cadenza Ventures, JIMCOand CMT Digital.

Prior to that RAIN in January 2021,  had raised 6 million USD in a Series A funding also with the participation of MENA based MEVP as well as CoinBase ventures. At the time the founders of RAIN Abdullah Almoaiqel, AJ Nelson, Joseph Dallago, and Yehia Badawy, had stated that RAIN would continue to grow its team across the region hoping to double in size by 2022 while it expanded across the region.

So could RAIN’s decision to lay off employees be related to what is happening with one of its major investors, CoinBase?  CoinBase announced it was freezing new hires as well as cutting back on its work force.  In a blog post written by Chief People Officer L.J. Brock, Coinbase, he said, “We will extend our hiring pause for both new and backfill roles for the foreseeable future and rescind a number of accepted offers. The cutbacks come in response to the current market conditions and ongoing business prioritization efforts,”   This comes after Gemini exchange announced it was laying off 10% of its staff, or roughly 100 people.

Could CoinBase business prioritization efforts be affecting RAIN as a crypto exchange?

Some comments on social media platforms centered around the fact that RAIN had fired a number of employees within its Money Laundering Reporting Office as well as junior employees, while retaining its senior staff.

In addition, Bahrain based Cryptos Consultancy which operates Crypto Talents Middle East is offering RAIN employees effected by the layoffs  help in finding other employment. 

Regardless of the RAIN debacle, and how it will play out in the long term, it is obvious that the crypto ecosystem is still growing in GCC and MENA with more local and international players setting up operations.

Ali Sajwani Chief Operating Officer of DAMAC Group told al Roeya media outlet in an interview that UAE DAMAC Properties sold 50 million USD worth of properties in crypto since the beginning of 2022.

As he explained, “DAMAC started accepting crypto as part of our efforts to enhance our service offering in the digital economy. We want to make it easier for those dealing in crypto such as Bitcoin and Ethereum to purchase properties and pay using both these cryptocurrencies. We have succeeded in selling 50 million USD worth of properties via cryptocurrencies since the beginning of 2022.

Payments happen through a third party regulated by Abu Dhabi global market authority, Havyn digital asset exchange. Clients purchase through Havyn and then Havyn transfers the amount to DAMAC’s digital wallet either in USD OR AED as per the exchange rate of Bitcoin or Ethereum at that time. So we don’t take any risk.”

He also sheds light on DAMAC’s metaverse strategy. As he explains the strategy is divided into three phases. The first phase will focus on the properties currently owned by DAMAC which will be on the metaverse by end of 2022. Then in early 2023 DAMAC will move to the second phase with virtual assets that DAMAC aims to build in the DAMAC metaverse and the phase 3 where the company will bridge between the physical and virtual realm allowing DAMAC clients to invest in virtual properties in the DAMAC Metaverse which will include a cohesive environment for communication and entertainment.

He explains, “DAMAC is foraying and investing to widen the scope of its offering to meet the needs of those who are interested in digital assets, starting from virtual homes, properties, even digital wearables and digital jewelry

The market size of the metaverse will be anywhere between 8 to 12 trillion USD by 2030 attracting 5 billion users.

Already DAMAC has announced that it will be investing 100 million USD in the metaverse through DLabs. 

UAE Sarwa, hybrid automated investment platform regulated by DFSA (Dubai Financial Services Authority) has now added crypto to its trading platform. Sarwa Crypto, a product of Sarwa Digital Wealth Capital Limited regulated by ADGM FSRA,  will offer four major cryptocurrencies, Bitcoin, Bitcoin Cash, Ethereum and Litecoin.

The statement on LinkedIn says, “We are super proud to announce that Sarwa is launching Crypto in our trading platform for clients. This latest product release comes after months of hard work.  Sarwa Crypto will allow users to trade crypto coins such as Bitcoin, Bitcoin Cash, Ether, Litecoin, and more to come in the future. In addition there is no account minimum and no transfer fees for local AED accounts.”

Co-Founder, Nadine Mezher commented, “People might ask, in this volatile market? Yes, absolutely. Our product offering is not tied to booms and drops. It’s about understanding the needs of our community and how we can provide them with investing within a safe environment. So we are starting with 4 currencies – the ones that were amongst the first to emerge, as a point of entry.”

Prior to this Sarwa offered within it portfolio exposure of 5 percent to Bitcoin through GrayScale Bitcoin Trust. This was under the regulation of ADGM in Abu Dhabi.

This latest announcement, for Sarwa Crypto, comes just after a few months of launching Sarwa Trade. The World Economic Forum placed Sarwa as one of the Top 14 Fintech shaping the 4th industrial revolution. UAE Dubai International Financial Centre invested in Sarwa, as part of a 100 million USD fund, to help companies seeking access to Middle East, Africa and South Asia. Even Abu Dhabi Investment Office invested as well in Sarwa.

In 2021 Saudi Arabia’s Capital Market Authority granted Sarwa FinTech ExPermit to experiment Robo-Advisory Service in the country.

The Executive President of the Central Bank of Oman, Mr. Tahir Salim Al Amri, commented during the 7t Edition of the new Age Banking Summit on the topic of CBDCs (Central Bank Digital Currencies)

As per a tweet from Oman News Agency stated, “The Central Bank of Oman is working to issue its own CBDC. Many central banks are studying the possibility of issuing their own CBDCs and the Central Bank of Oman is committed to supporting innovation in the financial sector.”

He also mentioned that work was underway to open banking API services and overcoming challenges that face the digitization sector, and stressed the importance of cyber security.

In April 2022, Oman Capital Market Authority announced that it would incorporate real estate tokenization within its virtual assets regulation as well as license crypto exchanges. The Oman virtual asset regulation will be finalized by Q3 of 2022.

Kemal Rizadi, Advisor at the Oman Capital Market Authority made these comments during the Real Estate Exhibition and Conference held in Muscat Oman. As per the comments, real estate tokenization is an option being considered in the proposed virtual asset regulatory framework under process within CMA.

Earlier this year in January 2022 The Oman capital markets Authority announced a tender for specialized companies to assist in setting up a legislative and regulatory framework for virtual assets and licensing supervision and regulations of Virtual assets service providers within the Sultanate of Oman.

Finally it also seems that Oman is indirectly starting to enter the crypto mining sector. Oman’s sovereign wealth fund took an equity stake in a U.S. firm which helps fossil-fuel producers cut flaring by using stranded natural gas to power cryptocurrency mining instead.

Oman Investment Authority was part of the $350 million equity round that Crusoe Energy Systems Inc. raised in April, 2022 according to a statement.

US based Crusoe is opening an office in Oman to deploy power generators and mining equipment for capturing gas at well sites. These statements were made by CEO of Crusoe Chase Lochmiller. It is known that MENA accounts for about 38 percent of the world’s gas flaring.

At The World Economic Forum in Davos UAE’s DP World, a global end to end logistics provider announced that it would be utilizing the metaverse not for social networks, entertainment or enhancing customer experience but for increasing operational efficiency.

This is the first time that a metaverse solution is being utilized in the logistics industry and for operational and educational purposes.

The Metaverse, DPMETAWORLD, will aim to bring cutting edge virtual solutions to real world supply chain challenges driving both efficiency and transparency. Sultan Ahmed Bin Sulayem, Group chairman and CEO of DP World announced this during the World Economic Forum Annual meeting at Davos.

The DPMETAWORLD platform will be launched at the end of 2022. Bin Sulayem said: “At DP World, we don’t respond to change – we think ahead and anticipate it. We know that the industries of the future will not be industries of the hand, but of the mind. So we have to deploy industry-leading solutions and technology to embrace this shift. Our expansion into the metaverse will not only enhance customer experience and operational efficiency, but also allow us to be more sustainable and resilient for the future. These are vital across all our global operations.”

In DP World Tweet they state, for us the metaverse is not a buzzword but a business tool. 

DP World’s operations, span six continents, 80 ports and various logistics operations, the company is uniquely positioned to help customers accelerate the flow of goods into its logistics networks.

Mike Bhaskaran, group chief operating officer of digital technology at DP World, said: “The DPMETAWORLD will allow us to provide highly flexible, cost-effective supply chain solutions. The real benefit for our customers is being able to see and understand the whole supply chain from end to end, with full visibility, and create alternate routes in case of logistics bottlenecks. We are very excited about providing these unique solutions to help resolve real-world supply constraints.”

DP World will explore metaverse applications for its services, including simulations of warehousing and terminal operations, in so-called digital twins ,3D virtual versions of physical assets,  as well as container and vessel inspections.

Other customer-focused applications include enhanced retail market access, with the potential to extend DP World’s 1600+ showrooms at the Dubai Traders Market to an unlimited number of customers through an immersive shopping experience.

DP World also plans to benefit from the metaverse through fully immersive virtual training for its staff. In 2021, its Port & Terminal Training Centre in Jebel Ali trained more than 10,000 employees, totaling close to 34,880 training days.

As per DP World, replacing physical training with an immersive alternative in the metaverse will reduce the time it takes to train operations teams by 50%, slashing costs as well as increasing efficiency and safety and saving over 17,000 training days just in the UAE.

DP World since 2018 has been at the forefront when it came to digitization efforts utilizing Blockchain. In 2019, DP World signed an MOU with Dubai Chamber of Commerce and Industry on the Digital Silk Road Project which is blockchain enabled.

DP World also worked with Infor, a global leader in business cloud software specialized by industry,  for its Blockchain enabled Infor GT Nexus Commerce Network as the technology backbone to power its Global Supply Chain Platform Initiative.