Circle of Games (COG), the blockchain enabled Web3 global multi-gaming platform backed by Nazara, has launched in the MENA region at the renowned Global Game Show held at the Grand Hyatt Exhibition Centre in Dubai.

The launch event drew an audience of industry pioneers, gamers, and Web3 enthusiasts, with Yat Siu, Chairman of Animoca Brands, as the distinguished chief guest. His keynote address celebrated COG’s innovative integration of casual gaming with blockchain technology, positioning it as a leader in the Web3 gaming ecosystem.

The event highlighted COG’s robust portfolio of games, including globally popular titles like Ludo, Fruit Slash, Bubble Shooter, Chess, and 8-Ball Pool. With six games already live and an ambitious roadmap to surpass ten titles by Q1 2025, COG is set to become the preferred destination for casual gamers worldwide.

The launch underscored COG’s strategic collaborations with key global corporations and leading strategic partners. These alliances offer access to over 500 million users across 50+ countries, strengthening the company’s competitive edge. By drawing users from an established ecosystem, COG is accelerating its growth and establishing a foundation for long-term success.

Attendees witnessed live demonstrations of COG’s state-of-the-art features, including seamless user experiences, multi-chain integrations, and engaging game mechanics. With over 500,000 registered users so far and ambitious goals to reach 25 million users by the end of 2025 and 100 million users by the end of 2027 worldwide, COG is reshaping the future of casual gaming in the Web3 era.

“Today marks a significant milestone for Circle of Games as we expand into the MENA region. With our robust ecosystem, strategic partnerships, and an experienced team, we are committed to delivering an unparalleled gaming experience for users worldwide,” said Rabilal Thapa, CEO/Co-Founder of Circle of Games, during the event.

Circle of Games, funded by Nazara, has outlined an ambitious regional expansion strategy, with launches slated for the UAE in Q4 2024, followed by Saudi Arabia, Kuwait, and Bahrain in Q1 2025, and Turkey, Egypt, and Morocco in Q2 2025. With projections to achieve 7.5 million users by 2025, 18 million by 2026, and 25 million by 2027, COG is poised to dominate the Web3 gaming landscape in the region.

Circle of Games receives investments from THA and Nazara

In April of 2024, Circle of Games (COG), raised $1 million in equity funding from strategic investors Nazara Technologies FZ LLC, (a wholly-owned subsidiary of the Nazara Technologies Limited) and The Hashgraph Association, the Swiss-based organization at the forefront of global digital enablement for Hedera.

At the time, COG noted that it intended to use this funding to fast-track its go-to-market strategy, improve platform capabilities, and widen its international presence in the US, EU, Middle East, Africa, and Asia in 2024.

COG has implemented multi-chain technology, with Hedera being the primary mainnet where the majority of on-chain transactions occur, and is empowering players with full ownership and control over their in-game assets and tokens.

Gaming in MENA region

Gaming in the MENA region and especially in the UAE has become a big market. According to recent reports, the gaming market value in the MENA region is expected to reach $10 billion by 2027. This surge is driven by the growing number of gamers and the rising popularity of mobile games.

Saudi Arabia is more than just participating in the global gaming arena. As the 19th largest gaming market in the world, with 89% of its population engaged in gaming, including 42% women and 45% aged 21-35—the kingdom is redefining what it means to be a player in this dominating entertainment frontier.

Aligned with Vision 2030, Saudi Arabia aims to develop 30 competitive games and establish itself as a global gaming hub by 2030. The kingdom is backing this ambition with a bold $38 billion investment from the Public Investment Fund (PIF)’s Savvy Games Group, which is focused on acquiring publishers and nurturing local talent.

UAE is also becoming a fast mover by embracing the developing blockchain gaming sector. After a brief period of decline due to innovative and regulatory challenges, Web3 gaming has seen a revival in user engagement this year. In the third quarter, the sector reached 4.4 million daily active wallets. In the same period, blockchain games attracted more than $110 million in funding.

The UAE has positioned itself as a global leader in driving the blockchain gaming sector. Proactive policies and strategic investments are transforming the country into a central hub for Web3 gaming projects. The sector is expected to hit $1 billion in the UAE alone by 2025.

Recently The Beam Foundation launched Beam Ventures in Abu Dhabi, the first venture fund focused exclusively on Web3 gaming from ADGM. The $150 million gaming fund aims to accelerate promising founders and contribute to Abu Dhabi’s transformation into a global gaming hub.

A Saudi woman entrepreneur Ran Al Kharashi, has patented the Quintes Protocol a decentralized finance (DeFi) protocol with its innovative no-depreciation cryptocurrency model.

The Quintes Protocol is protected by a newly-secured Patent Cooperation Treaty (PCT) PCT/IB2024/061188 from the World Intellectual Property Organization (WIPO). This groundbreaking protocol offers a unique approach to perpetual asset growth, ensuring long-term value stability and positioning itself as a global disruptive force in the evolving cryptocurrency market.

Rand Al Kharashi aims to redefine the world of DeFi. By securing a WIPO PCT for the proprietary technology behind Quintes Protocol, she has reaffirmed her mission to upend the cryptocurrency market with the world’s first perpetually appreciating asset, which is expected to increase in price at an annual rate of 18-30%.

“This is more than a milestone for Quintes Protocol – it’s an affirmation that exceptional and continued value can be created in the crypto field,” said Al Kharashi. “Quintes is the world’s first crypto asset that is engineered for continued high price growth. Backed intensive research, verifications, and the knowledge of renowned token engineers and researchers from leading blockchain companies, Quintes has just one destination: to pioneer the future of DeFi with unmatched growth, blazing the way for an exciting new world of cryptocurrency value.”

The Quintes Protocol is poised to disrupt the market with its unprecedented cryptonomics. This protocol aims to outperform established asset classes, including S&P 500 equities, gold, high-yield fixed income, and many cryptocurrencies, including Ethereum and Bitcoin, unlocking massive market opportunities and setting new benchmarks for financial performance and growth.

Quintes introduces QNT, the first token designed to achieve a secure price appreciation of 18-30% per year through utilizing its unique over-collateralization strategy, novel cryptonomics mechanisms and AI-driven high-frequency trading to deliver unparalleled scalability and sustainability.

According to Al Kharashi: “We’ve seen the potential for cryptocurrencies to achieve great returns for investors, but that growth is fickle. Growth bubbles occur, burst suddenly and unexpectedly, and the value is often lost. It may be possible for an asset to rebuild to match or even exceed its previous high, but there’s always an element of risk. The value of existing crypto, and even more traditional investment assets, is never guaranteed. That is what inspired the creation of Quintes and the concept of perpetual growth, based on predictable collateral value appreciation.”

The decision to file for a WIPO PCT patent underscores Al Kharashi’s commitment to protecting Quintes’ pioneering engineering on a global scale. This strategic move ensures that Quintes’ innovative protocol is safeguarded as it seeks patent protection in numerous countries, providing a robust foundation for its international expansion, future success and eventual preparation to become open source.

The development and engineering of Quintes Protocol is grounded in rigorous research conducted by Kitabq Research Lab, which was founded by Al Kharashi. Over two years, Kitabq’s cryptonomics research has been instrumental in shaping Quintes’ architecture and mechanisms.

Quintes’ technical team is a powerhouse of talent, featuring elite token engineers and data scientists from industry giants like ConsenSys, Binance, Algorand, and Morgan Stanley. Collectively, this team has raised over $600 million in capital and achieved successful exits in both Web3 and Web2 domains.

Scheduled for an official launch in January 2025, the Quintes Protocol represents an exciting opportunity for investors and stakeholders eager to be part of the new future of DeFi. A recent simulation test revealed Quintes’ positive performance even in bearish market conditions, highlighting its resilience and potential. As Quintes gears up for its groundbreaking debut, the team is actively seeking investment to drive its vision forward.

NAVER, South Kore’s largest internet company with investment in Blockchain, is to establish a joint venture with Saudi Arabia’s National Housing Company (NHC), a state-owned company under the Ministry of Municipalities and Housing. The JV will serve as NAVER’s business unit for the Saudi Arabia region, along with NAVER Arabia (tentative name) which will oversee the company’s business in the MENA region.

The JV will operate under NAVER Arabia (tentative name), with the operation and commercialization of the digital twin platform in Saudi Arabia as its core business along with NHC. The JV will also be TEAM NAVER’s first business entity for its technology platform business in the Middle East.

NHC, a key partner of TEAM NAVER in Saudi Arabia, is a state-owned company under the Saudi Arabian Ministry of Municipalities and Housing that is responsible for 70% of real estate transactions in the country. As part of Saudi Arabia’s “Vision 2030” initiative, the company is currently focused on digital transformation such as digital innovation in the real estate sector and smart city development.

Since its establishment in 2016, NHC has been in charge of over 380 projects for real estate development projects including public housing provision, and the value of its real estate portfolio is expected to exceed 60 billion USD (80 trillion KRW) as of the end of 2025. The company has also been selected as the largest real estate developer in the Gulf Cooperation Council (GCC) by the Construction Week Middle East in 2024.

TEAM NAVER and NHC will operate and commercialize the digital twin platform in Saudi Arabia through the JV, while also developing other businesses such as a public monitoring platform for urban areas and a map-enabled super app for public administration.

“TEAM NAVER’s global competitiveness in technology and business has been recognized by various ministries and organizations in Saudi Arabia, and we are excited to further discover business opportunities with different partners in the region,” said Chae Seon-ju, President of ESG and External Affairs at NAVER.

In April 2024 two blockchain platforms, Klaytn backed by Kakao, and UAE based Finschia backed by Naver an affiliate UAE based LINE Tech Plus merged to create a new unified blockchain platform Kaia, which means “and” in Greek, with a market capitalization of $1 billion.

Kakao, the internet giant behind Korea’s most popular messaging app, operates Klaytn, the country’s largest native blockchain network with a market cap of $671 million. It targets enterprise users with a modular network architecture that enables them to build service chains atop its mainnet.

While Naver, South Korea’s leading search engine, is behind Finschia, a blockchain network developed by its Japanese subsidiary, Line. It operates one of Asia’s largest non-fungible token (NFT) marketplaces.

In August 2024, Naver was set to launch its first digital asset wallet, Naver Pay Wallet, for the Korean market. It partnered with Chiliz, a blockchain provider for sports and entertainment, as the inaugural blockchain for the wallet.

Adaverse, Cardano Web3 and blockchain fund in Saudi Arabia, has invested in KSA based Blockchain enabled TGE (Tharawat Green Exchange), a startup leveraging Web3 technology to support environmental sustainability initiatives in line with Saudi Vision 2030.

TGE is working on carbon offsetting in Saudi Arabia, connecting carbon offsetters with local nurseries and land projects via a blockchain-enabled platform. This innovative model supports Saudi Arabia’s goal of planting 10 billion trees by 2040, while also promoting economic growth and environmental health.

Unlike global providers that invest in projects abroad, TGE is fully localized, focusing solely on Saudi-based projects to build the local environmental ecosystem. The business model involves three key stakeholders: projects requiring trees, nurseries supplying them, and offsetters funding the planting to meet their carbon goals.

The investment, totaling 1.69 million SAR, ( $450,000) will be used primarily for infrastructure and blockchain development, sales and marketing efforts, and obtaining Vera certification for TGE’s carbon credits. This certification will ensure that TGE’s carbon crypto is recognized and valued in the global market.

Vincent Li, Founding Partner of Adaverse, commented, “Our investment in TGE aligns perfectly with our mission to foster innovative Web3 solutions that address real-world challenges. TGE’s approach to combining blockchain technology with environmental sustainability has the potential to transform how we approach carbon offsetting and tree planting initiatives in the region.”

Yakeen Al Zaki, CEO and Co-founder of TGE, stated, “With Adaverse’s support, we are poised to make a significant impact on Saudi Arabia’s sustainability goals. Our platform simplifies the process of contributing to environmental initiatives, making it accessible for anyone to participate in building a greener future.”

Tharawat Green Exchange is targeting a $500+ billion market, with plans to expand globally, eyeing a $1 trillion annual market expected to grow by 6% year over year. Looking ahead, TGE aims to raise an additional 1.5 million SAR to further product development, technology infrastructure and market penetration.

This is not the first investment Adaverse has made in startups in Saudi Arabia. Recently it invested half a million dollars ($500,000) as a pre-seed investment in Saudi loyalty platform, Mithu, a platform aggregator for restaurants and cafes in Saudi Arabia. Mithu aims to solve a critical problem in the loyalty program market, where customers struggle to manage multiple loyalty programs and billions of dollars worth of points expire annually.

Aurum Equity Partners, a private equity firm, has launched a combined equity and debt tokenized $1B fund, utilizing Zoniqx’s asset real world tokenization solutions and leveraging XRP Ledger (XRPL) Blockchain, for datacenter investments in United States, UAE, KSA, India and Europe.

Zoniqx (“Zoh-nicks”) is a global fintech leader based in Silicon Valley, specializing in converting real-world assets into Security Tokens. Their compliant infrastructure enables tokenization across public, private, and hybrid blockchains, driving global liquidity and DeFi integration.

As per the press release, this initiative will harness Zoniqx’s cutting-edge Tokenized Asset Lifecycle Management (TALM) solution and the Dynamic Compliant Interoperable Security Token (DyCIST) protocol to transform Aurum Equity Partners’ assets into tokenized financial instruments. This development marks a significant step forward in integrating blockchain technology with traditional financial markets.

Key Highlights:

  1. Innovative Tokenization: Zoniqx will enable Aurum Equity Partners to launch the world’s first combined equity and debt tokenized fund, leveraging the XRPL to provide investors with greater flexibility and diversification.
  2. Global Data Centers: The initiative will establish cutting-edge data centers across the United States, United Arab Emirates, Kingdom of Saudi Arabia, India, and Europe, showcasing the scalability and global reach of tokenization technology.
  3. Enhanced Liquidity: Utilizing Zoniqx’s TALM framework, the trading of tokenized assets on secondary markets will be more efficient and accessible, offering investors improved liquidity options.
  4. Compliance and Security: The DyCIST protocol, combined with the XRPL’s built-in safety compliance features, ensures all tokenized assets adhere to global regulatory standards, including AML and KYC protocols, providing secure and compliant transactions.
  5. Interoperability: The initiative will facilitate seamless integration across multiple blockchain networks, offering flexibility and accessibility for a wide range of investors and financial institutions.

“We are excited to work with Zoniqx to bring this groundbreaking project to life,” said Venkat Bussa, CEO and Chairman, General Partner at Aurum Equity Partners. “This development aligns with our commitment to leveraging cutting-edge technology to enhance liquidity, transparency, and overall investment efficiency for our investors.”

Prasanth Kalangi, Founder and CEO of Zoniqx, added, “Working with Aurum Equity Partners on this innovative project is a significant milestone in our mission to advance asset tokenization. Our technology is designed to meet the evolving needs of the financial industry, and we are excited to demonstrate its potential in the private equity space.”

David Schwartz, CTO of Ripple and Co-creator of the XRP Ledger, added “Tokenizing private equity is another emerging use case in RWA, tackling the challenges of illiquidity and limited access in these markets. By using XRPL’s ability to process transactions efficiently and securely, Aurum and Zoniqx are showing how real-world assets can be managed more effectively harnessing a decentralized blockchain.”

During Gitex Aurum Equity Partners and DEWA signed an agreement for edge infrastructure developments.

The Saudi headquartered Digital Cooperation Organization (DCO), a global multilateral organization committed to enabling digital prosperity for all by accelerating the inclusive growth of the digital economy, has launched its inaugural Digital Economy Navigator (DEN) that enables countries to better navigate the paths to digital economy maturity, find opportunities for growth, benchmark progress, and bridge the gap in digital economy maturity.

The DEN was unveiled at the SDG Digital 2024, held during the 79th Session of the United Nations General Assembly in New York, from September 10 to September 27.

Drawing upon officially disseminated statistics, secondary data, and unique proprietary data from a Digital Cooperation Organization large survey, the DEN is a unifying framework that addresses digital economy maturity across 50 countries, including the DCO Member States. The framework provides a platform for nations, stakeholders, and decision-makers to harmonize efforts in advancing the global digital economy, enabling accessibility, sustainability, and shared prosperity across borders.

The Navigator evaluates the extent to which the factors contribute to economic prosperity, sustainability, and enhanced quality of life for people. This provides a common understanding for different stakeholder groups to work together in developing digital economy strategies to bridge gaps and allows for progress to be tracked over time.

Deemah AlYahya, Secretary-General of the DCO, said: “The Digital Economy Navigator aims to enhance accessibility, sustainability, and economic prosperity, ensuring that countries are not just keeping pace but leading in the digital era. As the first global framework to comprehensively address digital economy maturity from a user-centric perspective, DEN plays a pivotal role in advancing the Digital Cooperation Organization’s mission of supporting evidence-based policies and impactful outcomes in the digital economy. By providing reliable and detailed data, insights into current trends and emerging technologies, and strategic foresight into future challenges, DEN equips countries to achieve higher levels of prosperity, inclusion, and sustainability. We at the Digital Cooperation Organization are committed to empowering stakeholders with the knowledge they need to navigate and thrive in the ever-evolving digital landscape”.

Uniquely among global tools, the DEN assesses the digital economy through the lens of three intersecting dimensions: Digital Enablers, Digital Business, and Digital Society. Within the three dimensions, 10 pillars synthesize and summarize key aspects of countries’ digital economy and use of digital technology application from 102 indicators gathered from respected secondary data sources, as well as primary data from a novel survey of more than 27,000 people across the 50 countries.

The DEN introduces a comprehensive maturity classification system with five categories based on pillars’ scores from 0 to 100, that can be used by stakeholders to better target and focus initiatives to drive digital advancement and innovation in their quest for sustainable and inclusive growth of their digital economy.

The DEN reveals a diverse picture of maturity across regions. North America for example leads in digital innovation, followed by ‘Europe and Central Asia’ and ‘East Asia and Pacific’. South Asia leads in digital work and training, followed by the Middle East and North Africa region. The ‘Sub-Saharan Africa’ and ‘Latin America and the Caribbean’ regions are advanced in the Digital education and health services. This pillar particularly “Digital for education and health” demonstrate substantial global maturity, with moderate variability in scores indicating a trend toward global convergence.

As per the report, The Middle East and North Africa has strengths in the Digital for Work and Training pillar, where it is the second strongest region, as well as in the Digital for Health and Education pillar. The DEN results suggest room for improvement in business use and adoption of digital technologies, with the ICT Core Business and Digital Innovation pillars classed as nascent.

Audiences can access the DEN report, infographic, methodology, and data in Excel format by visiting the DEN online platform at .

The report provides an in-depth analysis of digital economy maturity from multiple perspectives. Additionally, users have the option to download the report for offline access.

The DEN will continue to evolve over time to capture the rapidly changing nature of the digital economy. While DEN’s overall objective will remain in future editions, technologies and applications will evolve and be measured by how they contribute to the digital economy.

 Saudi Arabian cloud provider, Virtual Vision (V2), has expanded its service portfolio with the introduction of Blockchain-as-a-Service (BlaaS) provided by CloudSigma and Red Date Technology.

Tailored for the Saudi business landscape, this initiative will solidify V2’s leadership in public cloud services and equip regional enterprises with innovative blockchain solutions. With a surge of interest from businesses in adopting blockchain technology, the technical complexities and high costs involved in configuring, operating, and managing a blockchain infrastructure can often act as barriers.

V2’s BlaaS streamlines the process, allowing businesses to easily create, manage, and operate blockchain applications in its cloud environment. BlaaS simplifies the adoption of blockchain, making it a usable and affordable tool for businesses.

This collaboration follows the successful enablement of the Blockchain-as-a-Service capability powered by Red Date Technology’s RDCloud Software platform into the V2 Cloud in Saudi Arabia.

As the first local BlaaS provider in Saudi Arabia, V2’s BlaaS offering is uniquely positioned to revolutionize the region’s digital and economic landscape, empowering dramatic cost reductions—up to 89% in development, 66% in training, and 45% in overall operational expenses—making it a cost-effective solution for businesses of all sizes.

Moreover, V2 stands out in the Saudi market with its strong local presence, which ensures compliance with national regulations and offers customer service tailored to the local business environment, which is further enhanced by V2’s connection to major Saudi telecom providers, ensuring high-speed and secure data transmission across the network.

Hazem Sandouka​, COO at Virtual Vision​, noted, “We are thrilled to announce the launch of the Blockchain as a Service (BlaaS) on our cloud platform, a pioneering initiative specifically tailored for Saudi Arabia. This strategic expansion is not just about technology adoption, it’s about seamlessly integrating blockchain into the heart of digital transformation efforts across the kingdom. By offering this service, we aim to empower organizations in Saudi Arabia to meet their unique needs with sovereign cloud solutions, ensuring that data sovereignty and security are at the forefront. Our commitment is to provide a robust infrastructure that enhances transparency, efficiency, and trust, aligning with Saudi Arabia’s visionary goals for a digital-first future.”

Tim Bailey​, VP of Global Business & Operations at Red Date Technology​ added, “The Middle East is a strategically important region for our global expansion, and we are proud to partner with Virtual Vision and CloudSigma to deliver innovative decentralized solutions to customers in Saudi Arabia. We believe that our partnership with both technology leaders will enable us to continue to expand our global footprint, deliver even greater value to our customers, and help drive innovation in the blockchain industry.”

This collaboration combines the technical strength and commercial expertise of three industry leaders in their respective business segments. Together, Virtual Vision, CloudSigma, and Red Date Technology are set to reshape the digital frontier in Saudi Arabia, offering businesses and institutions the transformative power of blockchain that will enable innovative applications.

UK tech company, Blockchain Sports Ecosystem, signed a Memorandum of Understanding (MoU) with Saudi Arabian Alpha Jossor Investments to explore the development of one of the MENA’s biggest innovative sports complex using advanced hi-tech solutions and attraction of direct investments into the sports and entertainment industries, with a cumulative value of $3.3 billion. The top football stars Kevin Kuranyi, Jay-Jay Okocha, Mikael Silvestre, and Jens Lehmann were present at the signing ceremony in Riyadh, KSA, to endorse the strategic partnership.

The complex in Saudi Arabia will include an advanced football academy featuring the latest integrated training solutions, along with real estate development aligned with the concept of a smart sports city. The creation of new real estate facilities will contribute to the development of tourism and the attractiveness of foreign investment in the region in preparation for global sports events. The representatives of Blockchain Sports Ecosystem across three continents, along with the private sector representatives, will participate in implementing this massive project.

“I believe the partnership marks a significant milestone and is beneficial for the whole MENA region. The Middle East has proved its ability to bring innovative projects of enormous scale to life. With the advanced technologies Blockchain Sports Ecosystem has developed, the upcoming project will set a new standard for the global sports community. We hope our mutual efforts will make the region prominent in the world’s sports arena”, – Dmitry Saksonov, Founder of Blockchain Sports Ecosystem.

Alpha Jossor Investments has expressed its readiness to invest in the private sector and actively contribute to implementing the plan at all the subsequent stages.

The MoU also involves the real estate aspect. It includes the launch of a digital real estate platform facilitating buying, selling, and management of properties within the digital domain. It will include additional private developments around the football academy, with investments estimated at $1.6 billion, including 1,500 villas and approximately 3,330 apartments, which will be built under the smart city concept to promote sustainable and eco-friendly urban living.

“Alpha Jossor Investments is dedicated to bridging global expertise and local private investor landscape through high-impact investments. Our partnership with Blockchain Sports Ecosystem is a strong step towards creating an innovative sports hub in Saudi Arabia, aligning with our vision for sustainable growth,” – Faisal Janahi, CEO of Alpha Jossor Investments.

With a team of 1200+ tech and sports experts and offices in 8 countries across 3 continents, Blockchain Sports Ecosystem is the first international ecosystem building the future of sports by combining the advanced performance tracking, AI, XR, and blockchain technologies. The Blockchain Sports Football project is part of the ecosystem.

Over 50 football top players have endorsed Blockchain Sports Ecosystem activities. The renowned players Romario, Zico, Edmilson, Marco Materazzi, Ze Roberto, and Kevin Kuranyi are among the company’s ambassadors. Additionally, Wesley Sneijder, David Trezeguet, Essam El Hadary, William Gallas, Diego Lugano, Maicon, and many others are partners of the Blockchain Sports Ecosystem. The project will leverage their vast football experience and status to create the sports cluster of the highest international level. On the top of that, the Photochain project was developed to capture video memories of the football stars telling about their professional journeys. The interviews will help to gain insights and serve as the foundation for the design of the upcoming cutting-edge sports facility in Saudi Arabia.

An important part of the MoU is the digital ID Platform that will be created for athlete identities, allowing secure and transparent transactions within the sports industry. The partner academies from over 16 countries around the world will be connected to the platform to collect analytics and identify the best football players who will be given a chance to study at a high-quality academy in Saudi Arabia. The platform will be the first solution for storing data on athletes and will launch the global process of scouting players across the world. The integration solutions using blockchain technology will optimize the processes and data storage security.

The IMF (International Monetary Fund) has noted in its recent country report issued on Saudi Arabia: 2024 Article IV Consultation-Press Release; and Staff Report, that the Saudi Central Bank is conducting a cost-benefit analysis of wholesale CBDCs (Central Bank Digital Currencies) in consultation with local banks and a team of IMF experts.

In the report which commends Saudi Arabia for improvement in various areas, the IMF discusses the exploration of Central Bank Digital Currencies by SAMA.

As per the report, “SAMA is exploring the application of a Central Bank Digital Currency (CBDC). It has joined project Aber with the UAE in 2019 to explore digital ledger technology and more recently, the cross-border CBDC project known as M-bridge.”

The report adds, SAMA has also been conducting a cost-benefit analysis of CBDCs, in consultation with local banks and a team of IMF experts. Considerations have so far focused on wholesale transactions.”

The IMF report notes that IMF staff supports SAMA’s cautious approach as it explores the complex requirements and risks to monetary and financial stability relating to the regulatory, technological, or other aspects of CBDCs.

IMF notes two thirds of countries in MENA exploring CBDCs

This is not the first time that the IMF discusses CBDC projects in KSA and in the MENA region. In June the International Monetary Fund noted that almost two-thirds of countries in the Middle East and Central Asia are exploring adopting a central bank digital currency with Bahrain, Saudi Arabia and UAE in the more advanced proof of concept stages. The countries in MENA and Central Asia are studying CBDCs as a way to promote financial inclusion and improve the efficiency of cross-border payments.

The IMF blog noted however that CBDCs require careful consideration, with each weighing their own unique set of circumstances.

Saudi Arabia is working on CBDC project mBridge

Saudi Arabia has been working on CBDC implementation project for over three years. Earlier this year, as the BIS (Bank for International Settlements) announced that it had reached a minimum viable product stage, Saleh Algrayan, AI Advisor at Bank for International Settlements and an employee of Saudi Central Bank, announced that Saudi Central Bank had now joined mBridge. Saudi Arabia’s Central Bank becomes the second Arab central bank to join after the UAE Central Bank.

In 2023, at WEF, and during the World Economic Forum’s session Financial Institutions innovating under pressure’ The Saudi Minister of Finance Mohammed al-Jadaan stated that while CBDCs have privacy issues they are a fantastic tool in developing countries

Adaverse, a Web3 venture builder, has invested half a million dollars ($500,000) as a pre-seed investment in Saudi loyalty platform, Mithu, a platform aggregator for restaurants and cafes in Saudi Arabia. 

Mithu aims to solve a critical problem in the loyalty program market, where customers struggle to manage multiple loyalty programs and billions of dollars worth of points expire annually. 

In Saudi Arabia, only 2.5% of restaurants currently offer loyalty programs, leaving a vast untapped market, while globally, about $100 billion worth of loyalty points expire annually. Customers hold an average of 17 loyalty programs, with 68% churning within the first year.

By aggregating loyalty programs into a single, gamified app, Mithu seeks to increase customer engagement and help businesses, particularly SMEs in the food and beverage industry, retain customers more effectively. Founded earlier this year, Mithu has already signed agreements with approximately 200 restaurants in Riyadh. 

“We’re thrilled to have Adaverse on board,” said Mohsin Qureshi, Founder of Mithu. “Their expertise in Web3 and gamification is invaluable as we develop a tokenised version of our app. This investment accelerates our time to market, allowing us to better serve our clients and users.” 

Vincent Li, Founding Partner of Adaverse, said, “We are thrilled to invest in Mithu, whose founding team brings decades of deep experience in the restaurant and retail sectors. The opportunity to disrupt this vertical in Saudi Arabia is enormous, and we’re excited to be part of it. As Adaverse, we bring global expertise in technology, coupled with Web3 knowledge, to support Mithu in developing their cutting-edge solutions. This unique combination of industry insight, technological prowess, and market opportunity positions Mithu for significant success and growth. We look forward to witnessing their impact on the Saudi Arabian market and beyond.” 

Mithu’s founding team offers a depth of expertise that positions the company at the forefront of Web3, AI, and customer loyalty innovation. CEO Mohsin Qureshi boasts over 15 years in foodtech, q-commerce, and technology startups, having held key leadership positions at Foodics, Cheetay, and Delivery Hero. CTO Asif Ali brings experience from leadership roles at Careem, Swvl, and foodpanda, and is currently pursuing a Ph.D. in AI.