UK tech company, Blockchain Sports Ecosystem, signed a Memorandum of Understanding (MoU) with Saudi Arabian Alpha Jossor Investments to explore the development of one of the MENA’s biggest innovative sports complex using advanced hi-tech solutions and attraction of direct investments into the sports and entertainment industries, with a cumulative value of $3.3 billion. The top football stars Kevin Kuranyi, Jay-Jay Okocha, Mikael Silvestre, and Jens Lehmann were present at the signing ceremony in Riyadh, KSA, to endorse the strategic partnership.

The complex in Saudi Arabia will include an advanced football academy featuring the latest integrated training solutions, along with real estate development aligned with the concept of a smart sports city. The creation of new real estate facilities will contribute to the development of tourism and the attractiveness of foreign investment in the region in preparation for global sports events. The representatives of Blockchain Sports Ecosystem across three continents, along with the private sector representatives, will participate in implementing this massive project.

“I believe the partnership marks a significant milestone and is beneficial for the whole MENA region. The Middle East has proved its ability to bring innovative projects of enormous scale to life. With the advanced technologies Blockchain Sports Ecosystem has developed, the upcoming project will set a new standard for the global sports community. We hope our mutual efforts will make the region prominent in the world’s sports arena”, – Dmitry Saksonov, Founder of Blockchain Sports Ecosystem.

Alpha Jossor Investments has expressed its readiness to invest in the private sector and actively contribute to implementing the plan at all the subsequent stages.

The MoU also involves the real estate aspect. It includes the launch of a digital real estate platform facilitating buying, selling, and management of properties within the digital domain. It will include additional private developments around the football academy, with investments estimated at $1.6 billion, including 1,500 villas and approximately 3,330 apartments, which will be built under the smart city concept to promote sustainable and eco-friendly urban living.

“Alpha Jossor Investments is dedicated to bridging global expertise and local private investor landscape through high-impact investments. Our partnership with Blockchain Sports Ecosystem is a strong step towards creating an innovative sports hub in Saudi Arabia, aligning with our vision for sustainable growth,” – Faisal Janahi, CEO of Alpha Jossor Investments.

With a team of 1200+ tech and sports experts and offices in 8 countries across 3 continents, Blockchain Sports Ecosystem is the first international ecosystem building the future of sports by combining the advanced performance tracking, AI, XR, and blockchain technologies. The Blockchain Sports Football project is part of the ecosystem.

Over 50 football top players have endorsed Blockchain Sports Ecosystem activities. The renowned players Romario, Zico, Edmilson, Marco Materazzi, Ze Roberto, and Kevin Kuranyi are among the company’s ambassadors. Additionally, Wesley Sneijder, David Trezeguet, Essam El Hadary, William Gallas, Diego Lugano, Maicon, and many others are partners of the Blockchain Sports Ecosystem. The project will leverage their vast football experience and status to create the sports cluster of the highest international level. On the top of that, the Photochain project was developed to capture video memories of the football stars telling about their professional journeys. The interviews will help to gain insights and serve as the foundation for the design of the upcoming cutting-edge sports facility in Saudi Arabia.

An important part of the MoU is the digital ID Platform that will be created for athlete identities, allowing secure and transparent transactions within the sports industry. The partner academies from over 16 countries around the world will be connected to the platform to collect analytics and identify the best football players who will be given a chance to study at a high-quality academy in Saudi Arabia. The platform will be the first solution for storing data on athletes and will launch the global process of scouting players across the world. The integration solutions using blockchain technology will optimize the processes and data storage security.

The real estate industry globally and in the region is undergoing a transformation. Once known for its intense paper trails and reliance on human interactions, real estate sector transforming with the use of AI and Blockchain technology.


Beirut based DigiWeb, a tech marketing firm, which had previously worked with multinational leading real estate developers and agents is implementing an innovative solution that utilizes both AI and Blockchain.


Built on the Polygon Blockchain, the solution will replace outdated real-estate sale processes that not only take a lot of time, effort, and information queries with a more streamlined and transparent process.


Previously DigiWeb using a CRM (Customer Relationship Management) system was able to connect credit solvable buyers with real estate developers in minutes.


Yet DigiWeb founder noticed that although digital marketing entities such as their own, could carry out large scale data mining campaigns for their clients, and analyze them, the data at one time or another becomes obsolete as new cities arise, client taste change and technology evolves.


Fady El Sayah, Founder and CEO of DigiWeb explained, “Years ago we developed a solution for a real estate developer utilized at one of their sales events. Potential buyers registered their pre interest, the information was then shared with credit entities who either considered them as solvable or not.


These buyers would then talk to a sales team, once the buyer committed, they had to pay a down payment of booking fee”
He adds “At the event there were stands for banks, the bank would then process the booking fee, and the information would then be sent to the legal department of the real estate developer where a contract was set up.”


While this process managed through a CRM allowed the real estate developer sell 90 apartments and 100 offices in just four hours, DigiWeb is now ready to take this a step further utilizing Blockchain and AI.


At present instead of a real estate sales event, there will be a virtual room. A potential buyer from anywhere in the world can access the digital meeting room, interact with EDA an AI AVR and visit each floor and each apartment in a complex checking out the interior and exterior as they move along using their joystick.


Al Sayah explains, “If a potential buyer would like to change the internal set up of an apartment, the AI can do so. In addition, the AI can place an order and the buyer can use their crypto or digital assets wallet to pay.”
AVR Chatbots powered by AI can answer basic questions 24/7, freeing up human agents for more complex interactions. The entire sales process from viewing up to purchasing will be done utilizing blockchain.


Al Sayah notes that this doesn’t just fall into the real-estate sector. He has already prepared a demo for the biggest distributor of home appliances in Ghana. As such DigiWeb wants to incorporate AI and Blockchain not only in real-estate but also shopping
malls and retail sector.
In conclusion while some believe that Blockchain for the real-estate sector is centered on tokenization of assets, it can also be utilized in the manual processes by streamlining it with automation.


Today it is data that helps realtors assess potential clients as well as help clients to make more informed decisions note solely based on gut feeling. The future is in AI algorithms that can analyze user preferences and suggest properties that perfectly match their needs.

Companies like DigiWeb are continuing to evolve. In the past DigiWeb has designed and developed virtual tours, created automated sales solutions for multimillion-dollar real estate projects, and executed multi-million real estate marketing campaigns.

As Al Sayah notes, “Our approach has always been holistic, integrating technology with marketing strategies to deliver exceptional results. Today utilizing AI and Blockchain we can ensure better services such as dynamic pricing, and better customer interfaces.”