Adaverse, Venture Fund and Cardano Blockchain accelerator has partnered The Saudi Arabian Ministry of Communications and Information Technology.

As per the press release, the partnership aims to accelerate the development of Web 3 technologies and promote innovation in blockchains in the Kingdom of Saudi Arabia. This collaboration will leverage the Ministry’s leadership in national digital transformation and Adaverse’s expertise in blockchain investments and technology infrastructure. It aims to equip local talent with access to the latest global advancements in this field.

Vincent Li, CEO of Adaverse Saudi Arabia, stated, “We take pride in contributing to Saudi Arabia’s digital transformation by sharing our global expertise and resources. This partnership will help build a strong Web3 community in the Kingdom and drive innovation in blockchain technology.”

The partnership will include training and awareness programs to help local talent gain expertise in Web3 and Blockchain. It will also foster innovation with community meetups and hackathons and provide access to cutting edge technologies to support KSA’s tech ecosystem.

Additionally Adaverse will work with the Minsitry to establish startup accelerators in Web3 sector.

This announcement coincides with the new Web3 alliance that has been formed in KSA . Animoca Brands, SandBox, and Outlier Ventures announced that they have united key Blockchain and digital innovation players towards to goal of driving adoption and Web3 technologies aligning with Saudi Arabia’s Vision 2030.

Oumla, a Layer 1 blockchain platform that allows applications to be built on any blockchain with ease, as well as offers a secure vault infrastructure for storing digital assets has announced its partnership with Chainlink.

Chainlink Labs is one of the primary contributing developers of Chainlink, the standard for onchain finance, verifiable data, and cross-chain interoperability. Chainlink is unifying liquidity across global markets and has enabled over $17 trillion in transaction value across the blockchain economy. Major financial market infrastructures and institutions, such as Swift, Fidelity International, and ANZ Bank, as well as top DeFi protocols including Aave, GMX, and Lido, use Chainlink to power next-generation applications for banking, asset management, and other major sectors.

In an X post Oumla stated, “We are pleased to announce that Oumla is partnering with chainlink and adopting the Chainlink standard on OumlaChain, a compliance-focused, permissioned blockchain in Saudi Arabia.”

The post adds, ” Bringing Chainlink SmartData to OumlaChain empowers enterprises, financial institutions, and government entities to move onchain, supporting the Kingdom’s blockchain innovation and digital transformation.”

Oumla in KSA, offers an intuitive infrastructure that caters to both businesses and government entities. The platform offers a suite of APIs and SDKs, enabling developers to build applications on top of any blockchain, including Ethereum Virtual Machine (EVM)-based networks, without the need to master complex, low-level blockchain-specific protocols.

Oumla already partnered with Avalanche Blockchain

Prior to this announcement, Oumla partnered with Avalanche Blockchain to create Saudi Arabia’s first Layer on Blockchain fully hosted in the country.

At the time Oumla stated, “This collaboration will support startups and SMEs, driving technological innovation across Saudi Arabia and the MENA region. It will bring a secure, locally-hosted blockchain platform closer to home, we’re paving the way for growth and innovation aligned with Saudi Vision 2030. This partnership is part of our larger mission to develop the products the region needs to thrive in Web3 and blockchain technology, preparing the MENA market for a seamless transition into the digital future.
We’re excited to bring this vision to life and drive the next wave of technological transformation!”

Adaverce, the venture capital fund and Web3 accelerator with a base in KSA, invested in Oumla. In 2024 Adaverse published its first Web3 ecosystem report for the Kingdom of Saudi Arabia showcasing growth, opportunities, as well as challenges. Since its inception, Adaverse has funded 54+ startups across Asia, the Middle East and Africa.

In addition Outlier Ventures has also chosen Oumla for its Spark accelerator program.

Chainlink has a presence in the UAE

In December 2024, Chainlink Labs, expanded its presence in the Middle East and North Africa (MENA) region, and set up an office and an entity in Abu Dhabi under the Registration Authority of ADGM.

At the same time, UAE Emirates NBD, a leading banking group in the Middle East, North Africa, and Türkiye (MENAT) region, added a fifth council member of its Digital Asset Lab – Chainlink.

Saudi Arabia in the first two days of the LEAP 2025 conference has attracted $22.4 billion worth of investments in technology and artificial Intelligence fueling as well datacenter expansions in the country.

Datacenters grow exponentially in KSA

Datacenters for AI and other technologies has become the major cornerstone of investments in Saudi Arabia.

Examples of these investments include NEOM’s collaboration with Datavolt to invest $5 billion to build the world’s first fully sustainable AI data center with a capacity of 1.5 gigawatts in OXAGON. Not only that but Mobily telecom announced an investment of $911 million in strategic projects to develop digital infrastructure, including submarine cables and the development of data centers in Saudi Arabia.

Alfanar Company revealed an investment of $1.4 billion to develop four data centers with a capacity of 88 gigawatts, to support the growth of the digital economy and develop business solutions. While Zoom is investing $75 million to boost artificial intelligence and innovation, and to establish new data centers to support technology companies and government agencies in Saudi Arabia.

Further more, Palo Alto-based AI company SambaNova Systems announced $140 million in investments in Saudi Arabia’s AI infrastructure, partnering with the Ministry of Communications and Information Technology (MCIT) and the RDIA’s National Semiconductor Hub. SambaNova CEO Rodrigo Liang announced that the company is also launching a Sovereign LLM-as-a-Service in collaboration with STC AI, offering the world’s largest open source model LAMA 405B and running other capabilities such as STC’s Enterprise GPT. Liang also announced that SambaNova will soon offer the full DeepSeek 671 billion parameter R1 model on SambaNova Cloud. The model will be made available to select customers first, before being made more widely accessible.

Saudi Arabia unveiled technology investments and strategic partnerships worth $14.9bn at the LEAP technology conference in Riyadh on February 9, marking a significant expansion of the kingdom’s artificial intelligence and digital infrastructure.

Groq also announced it would $1.5bn to establish the world’s largest AI-focused data center in the kingdom. Even Google will also launch a global cluster in Saudi Arabia to meet regional and international AI demand.

“If you look at Saudi Arabia alone and put it in the EU region, it would be the fifth-largest tech hub in Europe,” said Communications Minister Abdullah Al-Swaha, noting that the region’s digital economy has grown 73% to reach $260bn, with Saudi Arabia representing 15% of this market.

There is also a $2bn joint venture between Ālat and Lenovo to build an advanced AI and robotics-driven manufacturing and technology centre, alongside establishing Lenovo’s regional headquarters in Riyadh.

Additionally, Zoom is set to announce the launch of a dedicated data center in Saudi Arabia along with new AI-driven innovations designed to meet the needs of businesses, government entities, and individuals in the Kingdom. Setting out plans for significant investment in Saudi Arabia over the next three years, Zoom’s VP – METAP Region, said the organization is aligned with Saudi Vision 2030 and the Kingdom’s rapid journey to becoming a global technology hub.

“Our presence in Saudi Arabia reflects the power of innovation, ingenuity, and collaboration,” said Mohannad AlKalash, VP – METAP Region. “Through investments in local infrastructure and the development of Arabic-language AI solutions, we are enabling businesses to thrive and lead in a rapidly evolving digital landscape. Together with the Kingdom, we are helping to build a future where technology fuels progress, opportunity, and sustainable growth.”

Furthermore, AMD has now opened a branch office in Riyadh to better support customers and partners in the Kingdom of Saudi Arabia (KSA).

“Saudi Arabia is one of the world’s fastest-growing technology marketplaces and Leap 2025 serves as an ideal opportunity to showcase our leading-edge technologies and innovative solutions for the HPC and Enterprise markets”, said Zaid Ghattas, META Regional Lead, AMD. “Establishing an official presence in the Kingdom underlines the growing importance of the Kingdom and we are excited about the opportunities this will bring”.

DeepSeek enters KSA

Chinese artificial intelligence firm DeepSeek has begun operating through Aramco Digital’s data centres in Dammam, Saudi Arabia, marking another significant development in the kingdom’s expanding AI infrastructure, company officials announced on February 9 at the conference.

“The data is stored locally and never transferred elsewhere once used,” said Tariq Amin, former CEO of Aramco Digital, during his conference address in Riyadh. “We anticipated the world’s need for proper AI model inference and operations, particularly with DeepSeek,” he added.

The announcement comes as DeepSeek, has expanded into Saudi Arabia through Aramco Digital’s facilities.

Prince Alwaleed KBW ventures to invest 30% in MENA

In an interview with AGBI magazine, Saudi investor Prince Khaled bin Alwaleed’s KBW Ventures which historically has invested 90 percent of its funds in US companies is now keen to invest closer to home, according to its chief investment officer. CIO Ekta Tolani says KBW Ventures now wants to invest at least 30 percent of its funds in the Mena region, particularly Saudi Arabia, and has a renewed focus on profitability, not just growth.

Hodler Investments launches NEXGEN to energize datacenters in KSA

HODLER INVESTMENTS, a UAE based investment company, headquartered in the Dubai, which includes in its portfolio energy, AI, and digital asset mining startups such as PermianChain, Brox Equity and others; and Abu Dhabi’s EHC Investment which leads multiple businesses with operations and investments across the energy, infrastructure, firefighting technology and system integration services signed a strategic partnership to launch NEXGEN.

NEXGEN will support the creation of a compliant digital energy market to supply critical energy infrastructure that will monetize wasted energy such as flared gas in the UAE, KSA, and Egypt with the aim of hosting global data center operators, reducing carbon emissions and contributing the Digital Energy Infrastructure (DEI) Fund, a local decarbonization innovation fund.

Saudi based UmrahCash, a Blockchain fintech stablecoin issuer platform, has signed a Memorandum of Understanding (MoU) with the Muttawffys of Arabs Hajj Company (Ashraqat) aimed to revolutionize the pilgrimage experience for millions of Hajj and Umrah visitors to Saudi Arabia.

UmrahCash is a fintech platform dedicated to advancing Islamic financial inclusion. Using stablecoin technology, it simplifies currency exchange and payments for Hajj and Umrah pilgrims, processing over $1 million in monthly transactions, less than a year since launch.

The partnerships will offer seamless, efficient, and innovative solutions for pilgrims allowing them to access local currency easily in Saudi Arabia, developing innovative solutions, joint marketing campaigns, and most importantly expanding the financial and logistical services available to pilgrims.

William Phelps, CEO and Founder of UmrahCash, remarked: “Pilgrimage is a sacred journey that should be enriching and seamless. Through our partnership with Ashraqat, we aim to eliminate barriers, providing pilgrims with financial and logistical support that is transparent, reliable, and in line with modern standards. Together, we are creating a future where pilgrims can focus solely on their spiritual journey.”

Founded nearly 40 years ago by royal decree, Ashraqat has revolutionized the service of Hajj pilgrims, transitioning from individual efforts to an institutionalized model.

Umrah Cash is supported by Cardano Accelerator

Cardano Blockchain accelerator Adaverse had invested and supported Umrah Cash among other startups in Saudi Arabia. Adaverse had published its first Web3 ecosystem report for the Kingdom of Saudi Arabia showcasing growth, opportunities, as well as challenges. Since its inception, Adaverse has funded 54+ startups across Asia, the Middle East and Africa.

This announcement comes as Neom, Saudi Arabia’s futuristic city being built on the shores of the Red Sea has partnered with Saudi Arabian NTDP ( National Technology Development Program) and Outlier Ventures, a global Web3 accelerator, to launch the first Web3 accelerator and the FutureSpark Base Camp Demo Day.

 In 2024, Animoca Brands and Saudi Arabian NEOM Investment Fund signs a strategic partnership that included a $50 million convertible notes financing from NEOM into Animoca, today Animoca Brands announce that the next step of the partnership is fast approaching and it includes building a solid web3 infrastructure using innovative technologies.

In the 2024 announcement, as part of the partnership, Animoca Brands would work with NEOM to build Web3 enterprise service capabilities which would be deployed to support technology advancements in Riyadh and the NEOM region.

As per the news at the time, these projects would include a range of Web3 initiatives, including plans to establish a hub within NEOM to nurture the local Web3 ecosystem and bring in extensive capabilities from across Animoca Brands and its subsidiaries, partners, and broad portfolio of investments.

In a recent Linkedin post, Animoca Brands noted that they continue to support NEOM and its commitment to driving regional web3 development.

In 2024, Animoca Brands facilitated the Web3 development of NEOM with dedicated Web3 strategy workshops, and the networking conference “Outer Edge Riyadh” in KSA.

In 20205 the next phase starts which will include building the Web3 infrastructure.

As per the LinkedIn post which quoted Yat Siu as saying, “NEOM is the world’s most ambitious project seeking to use innovation and technology to redefine how we live, work, and play.”

Animoca Brands has invested in startups in KSA including Saudi’s first NFT marketplace platform, Nuqtah.

Outlier Ventures has announced that its AI, tokenization, digital identity teams have joined the FutureSpark Base Camp accelerator program taking place in Riyadh at Monsha’at.

The cohort comprises teams from countries including Saudi Arabia, the United States of America, the United Kingdom, United Arab Emirates, Portugal and The Marshall Islands. Collectively the founders are developing cutting-edge technologies across Gaming, Artificial Intelligence (AI), Payment Solutions, Real World Assets (RWA) and Digital Identity, helping advance the Web3 ecosystem in the region and driving technological advancements across Saudi Arabia as part of Vision2030.

Announcing the first FutureSpark Base Camp cohort with the support of NTDP is an exciting moment in Outlier Ventures’ commitment to accelerating the development of high-growth Web3 ecosystems globally.

“We are very excited to welcome the founders participating in the first FutureSpark Base Camp program in Saudi Arabia. Over the 12-week program, the cohort is gaining invaluable tailored guidance from Outlier Ventures’ team of experts, the incredible mentors and support from NTDP.” Said Stephan Apel, CEO and Founding Partner. “This unique experience will not only accelerate their growth, but also help forge meaningful connections within the rapidly developing Web3 ecosystem in Saudi Arabia. We look forward to supporting the founders as we continue to build on our mission to help grow Web3 ecosystems globally.”

The teams participating include Astra Nova (Saudi Arabia), an expansive multimedia gaming universe that leverages web3 and user generated content (UGC) for immersive gaming, Byzanlink (United Arab Emirates), a platform connecting tokenized real-world assets to onchain yield, stability, and sustainable growth.

Byzanlink is a cutting-edge Real-World Asset (RWA) tokenization platform revolutionizing the management of traditional financial assets on-chain. By seamlessly bridging traditional finance (TradeFi) with decentralized finance (DeFi), Byzanlink empowers institutions and investors with access to diverse, yield-generating opportunities. It enables asset managers and SMEs to tokenize assets, reduce operational costs, unlock new capital sources, and achieve optimal risk management, transparency, and efficiency.

Also included are Feed Protocol (United States of America) which unlocks the blockchain for developers, startups, and organizations by providing powerful data streams, Kodex (United Kingdom) a unified Digital Law and Order Protocol: Censorship-Resistant Safety Monitoring for Web3 dApps, Games and Metaverses.

Kodex is the first truly decentralized, censorship-resistant trust and safety solution for social media, online games, and metaverses. At its core is The Kode – a unified rulebook defining harmful behaviors like fraud, harassment, toxic content, and disinformation, supported by a decentralized array of AI nodes and human reviewers that operate solely based on The Kode and nothing else, ensuring a consistent, impartial approach that’s both standardized and immune to external bias.

In addition LIFT (United States of America) a decentralized platform enables non-technical users to train AI Agents to analyze sports, games, social and security video — and trigger actions based on events detected in real-time is also participating.

As well as Oumla (Saudi Arabia) who are simplifying blockchain technology by providing a secure and scalable infrastructure for businesses and government agencies. Oumla enables developers to easily build on top of blockchains. You don’t need to learn complex, low-level Blockchain-specific APIs. By using our API/SDKs, you can accelerate your time to market and minimize security concerns.

Others include Ouroboro Labs (Portugal) a Layer-3 blockchain built to seamlessly onboard millions of gamers to web3. With lightning speeds, abstractable infrastructure and games across various genres.

Sorbet (Saudi Arabia) The modern digital wallet for freelancers—collect payments globally, store earnings in USDC, and manage your business as an independent, all in one place.

Waslah (Saudi Arabia) Waslah unlocks power of energy aggregation to save money and stabilize the electric grid. Saudi built circular energy network – that connects appliances, use AI for data processing to optimize energy management. Through predictive analytics and real-time demand-supply balancing we enhance grid stability.

Finally, YalGamers (Marshall Islands), a Web3 gaming ecosystem empowering gamers to earn, and developers to build with innovative tools and social features.

The FutureSpark program forms part of Outlier Ventures’ Base Camp accelerator programs that focus on supporting founders globally helping them to accelerate their product market fit. The program will culminate in a demo day in January in Riyadh. For more information go here: https://outlierventures.io/base-camp/

Saudi based Blockchain Layer 1 platform Oumla has partnered with Avalanche Blockchain with the aim of creating Saudi Arabia’s first Layer One Blockchain fully hosted in KSA.


As per the X post, ” This collaboration will support startups and SMEs, driving technological innovation across Saudi Arabia and the MENA region.”

In the X post for Oumla they stated, ” By bringing a secure, locally-hosted blockchain platform closer to home, we’re paving the way for growth and innovation aligned with Saudi Vision 2030. This partnership is part of our larger mission to develop the products the region needs to thrive in Web3 and blockchain technology, preparing the MENA market for a seamless transition into the digital future.
We’re excited to bring this vision to life and drive the next wave of technological transformation!”

Oumla in Saudi, offers an intuitive infrastructure that caters to both businesses and government entities. The platform offers a suite of APIs and SDKs, enabling developers to build applications on top of any blockchain, including Ethereum Virtual Machine (EVM)-based networks, without the need to master complex, low-level blockchain-specific protocols.

As per Oumla, its tools are designed to accelerate time to market, enhance development capabilities, and reduce security concerns, making it easier for developers to focus on innovation rather than the intricacies of blockchain technology.

Oumla recently launched a multichain platform, allowing developers to seamlessly integrate and operate across multiple blockchain infrastructures, further expanding the possibilities for innovative projects and solutions.

Recently Oumla received investment from Saudi based Adaverse, a venture capital fund and Web3 accelerator.

The Blockchain ecosystem is growing in Saudi Arabia. In 2024 Adaverse published its first Web3 ecosystem report for the Kingdom of Saudi Arabia showcasing growth, opportunities, as well as challenges. Since its inception, Adaverse has funded 54+ startups across Asia, the Middle East and Africa.

According to the Adaverse report, Saudi Arabia is well positioned to witness growth in the Web3 ecosystem. One of the main reasons is that is it the largest market in GCC with a youthful and tech savvy population. Already 63% of its 36 million residents are under 30, and 99% of Saudi residents are connected to the internet.

In addition, the ambitious Vision 2030 initiative further strengthens this by fostering a robust tech and innovation ecosystem. Saudi Arabia has also seen growth in funding for startups and Web3 ventures.

In 2024, according to Digital Digest, MENA based startups secured $429 million across 163 deals, with Saudi startups receiving 515 of the funding across 36.2% of the deals.

The IMF (International Monetary Fund) has noted in its recent country report issued on Saudi Arabia: 2024 Article IV Consultation-Press Release; and Staff Report, that the Saudi Central Bank is conducting a cost-benefit analysis of wholesale CBDCs (Central Bank Digital Currencies) in consultation with local banks and a team of IMF experts.

In the report which commends Saudi Arabia for improvement in various areas, the IMF discusses the exploration of Central Bank Digital Currencies by SAMA.

As per the report, “SAMA is exploring the application of a Central Bank Digital Currency (CBDC). It has joined project Aber with the UAE in 2019 to explore digital ledger technology and more recently, the cross-border CBDC project known as M-bridge.”

The report adds, SAMA has also been conducting a cost-benefit analysis of CBDCs, in consultation with local banks and a team of IMF experts. Considerations have so far focused on wholesale transactions.”

The IMF report notes that IMF staff supports SAMA’s cautious approach as it explores the complex requirements and risks to monetary and financial stability relating to the regulatory, technological, or other aspects of CBDCs.

IMF notes two thirds of countries in MENA exploring CBDCs

This is not the first time that the IMF discusses CBDC projects in KSA and in the MENA region. In June the International Monetary Fund noted that almost two-thirds of countries in the Middle East and Central Asia are exploring adopting a central bank digital currency with Bahrain, Saudi Arabia and UAE in the more advanced proof of concept stages. The countries in MENA and Central Asia are studying CBDCs as a way to promote financial inclusion and improve the efficiency of cross-border payments.

The IMF blog noted however that CBDCs require careful consideration, with each weighing their own unique set of circumstances.

Saudi Arabia is working on CBDC project mBridge

Saudi Arabia has been working on CBDC implementation project for over three years. Earlier this year, as the BIS (Bank for International Settlements) announced that it had reached a minimum viable product stage, Saleh Algrayan, AI Advisor at Bank for International Settlements and an employee of Saudi Central Bank, announced that Saudi Central Bank had now joined mBridge. Saudi Arabia’s Central Bank becomes the second Arab central bank to join after the UAE Central Bank.

In 2023, at WEF, and during the World Economic Forum’s session Financial Institutions innovating under pressure’ The Saudi Minister of Finance Mohammed al-Jadaan stated that while CBDCs have privacy issues they are a fantastic tool in developing countries

Adaverse, a Web3 venture builder, has invested half a million dollars ($500,000) as a pre-seed investment in Saudi loyalty platform, Mithu, a platform aggregator for restaurants and cafes in Saudi Arabia. 

Mithu aims to solve a critical problem in the loyalty program market, where customers struggle to manage multiple loyalty programs and billions of dollars worth of points expire annually. 

In Saudi Arabia, only 2.5% of restaurants currently offer loyalty programs, leaving a vast untapped market, while globally, about $100 billion worth of loyalty points expire annually. Customers hold an average of 17 loyalty programs, with 68% churning within the first year.

By aggregating loyalty programs into a single, gamified app, Mithu seeks to increase customer engagement and help businesses, particularly SMEs in the food and beverage industry, retain customers more effectively. Founded earlier this year, Mithu has already signed agreements with approximately 200 restaurants in Riyadh. 

“We’re thrilled to have Adaverse on board,” said Mohsin Qureshi, Founder of Mithu. “Their expertise in Web3 and gamification is invaluable as we develop a tokenised version of our app. This investment accelerates our time to market, allowing us to better serve our clients and users.” 

Vincent Li, Founding Partner of Adaverse, said, “We are thrilled to invest in Mithu, whose founding team brings decades of deep experience in the restaurant and retail sectors. The opportunity to disrupt this vertical in Saudi Arabia is enormous, and we’re excited to be part of it. As Adaverse, we bring global expertise in technology, coupled with Web3 knowledge, to support Mithu in developing their cutting-edge solutions. This unique combination of industry insight, technological prowess, and market opportunity positions Mithu for significant success and growth. We look forward to witnessing their impact on the Saudi Arabian market and beyond.” 

Mithu’s founding team offers a depth of expertise that positions the company at the forefront of Web3, AI, and customer loyalty innovation. CEO Mohsin Qureshi boasts over 15 years in foodtech, q-commerce, and technology startups, having held key leadership positions at Foodics, Cheetay, and Delivery Hero. CTO Asif Ali brings experience from leadership roles at Careem, Swvl, and foodpanda, and is currently pursuing a Ph.D. in AI. 

Adaverse a Cardano ecosystem accelerator and venture capital fund focusing on Web3 solutions, has strategically invested in Nuqtah, Saudi Arabia’s blockchain infrastructure builder and NFT management solution.

As per the blog post, this investment marks a significant milestone in both companies’ journeys, aligning with Saudi Arabia’s Vision 2030 to foster a digital economy and an innovation-driven future.

In March 2024, Adaverse, signed an MOU with Saudi based ASFA Ventures to drive Web3 innovation in KSA and beyond. ASFA ventures is a ventures capital builder that focuses on technology ventures, Web3 technologies. It has already invested in Saudi projects such as AqarToken, and Tokenha. In the meantime, Adaverse has funded 40+ startups across Africa, Asia and beyond.

Adaverse has welcomed Nuqtah to join distinctive initiatives among its diverse portfolio of over 54 startups.

Launched in 2021, Nuqtah has swiftly become a leader in Saudi Arabia’s blockchain and digital asset sector, earning the distinction as the Kingdom’s first licensed platform for creating, trading, and managing NFTs. Nuqtah aims to transform the digital landscape by equipping creators, businesses, and government entities with blockchain technology, thus accelerating Web3 adoption throughout the Middle East.

“We are thrilled about Adaverse’s strategic investment in Nuqtah, a testament to our shared vision of pioneering the Web3 revolution in the MENA region. This collaboration not only underscores Nuqtah’s commitment to spearheading the adoption of blockchain technology but also serves as a catalyst, attracting local and international attention to our burgeoning digital ecosystem. Each of our investors and partners, including Adaverse, stands as a resounding endorsement of the vast potential that Web3 and blockchain hold for the MENA region. Nuqtah takes immense pride in the confidence Adaverse has placed in us, as we continue to build and innovate in the region.” — Nuqtah founder and CEO Salwa Radwi

Nuqtah: From NFT to Consumer Workflow Solutions

Nuqtah has rapidly expanded its suite of offerings from NFT marketplace to comprehensive consumer workflow enhancements. Nuqtah’s platform offers a Workflow Solutions Platform designed to streamline both creative processes and engagement strategies from the planning stage to execution. Its standout feature, the Digital Collectibles Solution, facilitates the creation of NFTs to boost customer loyalty, complemented by a Consumer Engagement and Loyalty Platform that incentivizes interactions with digital collectibles.

Additionally, Nuqtah offers a Customizable Offering Tool, allowing businesses to personalize products and services for their target audience, and Brand Loyalty Enhancement Solutions that use blockchain to increase customer satisfaction. Serving a broad spectrum of industries, including the creative and retail sectors, Nuqtah’s solutions are tailored for businesses eager to incorporate blockchain into their operations, improve customer engagement, or innovate their digital assets and loyalty programs.

How Nuqtah NFT-ed Its Way from Idea to Industry Leader

Nuqtah emerged as a dynamic marketplace with the mission to energize the creator economy, quickly evolving to embrace the potential for greater impact through enabling businesses with blockchain technology. Founded by Salwa Radwi in Jeddah, Saudi Arabia, Nuqtah has rapidly transformed into a leader in blockchain technology for businesses enabling SMEs to provide innovative solutions to boost consumer engagement. Driven by Radwi’s passion for NFTs and the fusion of art and technology, Nuqtah filled a crucial gap in the local market, becoming the MENA region’s first blockchain provider. It’s more than a marketplace; it’s a community at the intersection of art, heritage, and innovation, designed to empower Saudi youth and creatives. Since 2021, Nuqtah has led the Saudi NFT scene, achieving milestones that underscore its role as a pioneer and aligning with the transformative vision of Saudi Arabia’s Vision 2030.

NFTS FOR CONTENT CREATION

Beyond the art and collectibles market, NFTs are revolutionizing content creation, entertainment, real estate, and even identity verification, proving their value in ensuring authenticity and ownership in the digital realm. The global NFT market, continuing its exponential growth trajectory, is expected to expand further as these tokens find new applications in digital rights management, gaming, and decentralized finance (DeFi), among others.

Vincent Li, founding partner at Adaverse, remarked, “Our investment in Nuqtah, as we broaden our presence in the MENA region, marks a pivotal moment for innovation in digital solutions. Nuqtah’s launch couldn’t be more timely, setting the stage for future advancements in the blockchain and NFT user landscape. Their vision mirrors our commitment to pioneering the digital economy, highlighting the transformative power of blockchain to open new opportunities. Together, we’re crafting the path forward in the digital world.”

In May 2024 Adaverse strategically invested in Sorbet, a Saudi Arabian startup geared towards helping freelancers to manage and transact with clients. Sorbet uses Circle Payment services, better known as stablecoin USDC to help clients and freelancers carry out instant payments.