Founded by Hussein Ahmed originally from Egypt, Limited, a next-generation fintech startup offering stablecoin-based premium global banking services, has raised a $3 million pre-seed funding round led by Third Prime, with participation from The House Fund and Arche Capital.

As per the press release, the company, aims to transform how businesses and consumers worldwide interact with money by merging the best of crypto technology with the familiarity of traditional banking—minus the institutional vulnerabilities seen in failing banks or centralized exchanges.
Stablecoins have seen meteoric growth in recent years, with on-chain transaction volumes exceeding $12 trillion in 2024, far outpacing major payment networks like Visa. By placing assets in self-custody wallets, Limited users retain complete control of their funds—safeguarding them from the risks of bank collapses or platform failures.

“We believe financial services, while sometimes perceived as boring or soulless, are deeply personal,” said Hussein Ahmed, Limited’s founder and CEO. “Money is a huge part of our lives—both for businesses and individuals—and should be managed thoughtfully and elegantly. We took the best aspects of stablecoins—speed, low cost, self-custody—and merged them with a user experience similar to, and even better than, traditional banks, so our customers can stay protected, enjoy global access, and avoid the pitfalls of failed institutions.”

Third Prime, a New York and Nashville-based venture capital firm whose portfolio includes prominent fintech and crypto players like Circle, Chime, Octane, Kafene and Yellow Card led the $3 million round.

Its Co-founder and General Partner, Wes Barton, underscored the timing, “Limited’s unique approach—secure self-custody stablecoins, global banking accessibility, and a frictionless user experience—aligns perfectly with our thesis that the future of finance is decentralized, trusted, and user-centric. We have seen Hussein’s track record in building great products, and we’re convinced Limited can reshape global financial services.”

Co-leading the round with Third Prime is The House Fund, a UC Berkeley–focused venture firm founded by Jeremy Fiance—who was also an early investor in Hussein’s previous venture, Oxygen—alongside other prominent crypto and FinTech founders. Hussein originally founded Oxygen and grew it to over one million accounts. While Oxygen focused on the U.S. market leveraging traditional banking rails, Limited takes that vision a step further by integrating stablecoins and self-custody into the day-to-day global banking experience.

“We’ve witnessed Hussein’s drive to simplify complex finance solutions throughout his time at UC Berkeley Haas and with Oxygen,” said Jeremy. “Limited brings accessibility, security, and speed to a global audience.” The House Fund has also backed leading AI and FinTech infrastructure innovators, including Databricks, Perplexity, and Flexport.

Arche Capital, backed by major LPs with a focus on the intersection of crypto and fintech, also participated in the raise.

“Limited combines stability, transparency, and practical innovation to solve a critical challenge in global finance,” said Vanessa Grellet. “While many solutions remain fragmented and complicated, Limited stands out by making cross-border transactions faster, more affordable, and truly self-directed,” added William Wolf.

Inspired in part by the American Express model, Limited offers premium Visa and MasterCard options worldwide, their own, spanning White, Silver, and Gold tiers, and also enables co-branded card programs for brands seeking a global footprint. This approach lets partners easily design, launch, and fully manage customized cards that significantly boost customer engagement and loyalty—unlike typical co-branded offerings that are restricted to local or regional deployments.

Limited caters to high-end users. The Limited Gold Card comes with 24/7 global concierge services, exclusive perks like complimentary breakfasts at luxury hotels (including the Ritz-Carlton and Mandarin Oriental), free rental days at Hertz, and top-tier travel experiences that rival the best in the market. Simultaneously, the company supports instant, near-zero-fee cross-border payments in over 140 countries, using more than 300 local payment methods (such as WeChat, Pix, SPEI, GrabPay, and others) across 80 currencies.

Limited operates globally—excluding sanctioned and restricted jurisdictions—and aims to position itself as the go-to solution for businesses, entrepreneurs, and individual customers seeking a stable and efficient alternative to conventional banking.

MetaMask self-custody crypto wallet announced on twitter that it has partnered with several entities across the globe including Egyptian payment provider Vodafone Cash to offer new ways to onboard crypto around the world.

MetaMask stated, “We’ve unlocked new ways to onboard to crypto around the world! -Vietnam: VietQR, Mobile Money, Philippines: GCash, Indonesia: QRIS, Thailand: Thai QR, Egypt: Vodafone Cash and Chile: Webpay

MetaMask has introduced a new ‘sell’ feature on its mobile app, enabling users across the world to exchange crypto for cash easily. In Africa, the feature is available for Nigerian and Egyptian users.

Metamask also announced that it is offering local transfers in  in Vietnam, Malaysia, Japan, and South Korea.????

The partnership between MetaMask and Egyptian based Vodafone Cash is interesting given that Egypt has not legalized or regulated crypto trading and transfers.

The MetaMask wallet was downloaded the most in India and the United States, although 2023 data suggests growing popularity in other countries, most notably Brazil, Indonesia, Russia, India, and Nigeria.

In the Arab World, Metamask has been downloaded in Algeria, and Egypt.

MetaMask in December 2023 had 30 million users globally.

Although MetaMask is user-friendly, the wallet only comes pre-installed with the Ethereum network. Those wishing to add additional networks – such as Binance Smart Chain or Polygon, need to do this manually.  It doe not support Bitcoin.

MetaMask supports all cryptocurrency tokens on the Arbitrum, Optimism, Binance Smart Chain, Polygon, and Avalanche networks.

This comes as Egypt develops its CBDC ( Central Bank Digital Currency). In December 2023 Abdel Monem Al-Sayed, Director of the Cairo Center for Economic and Strategic Studies, noted that the state is prioritizing digital transformation. The aim is to decrease reliance on cash and printed currency.  

Egypt started on its CBDC project in December 2022. Egyptian Central bank announced that it was currently studying the implementation of CBDC (Central Bank Digital Currency) which should offer a safer and more secure replacement to current cryptocurrencies and the risks associated with them while making use of digital economy.

In an interview with Bloomberg News, Trust Wallet, self-custody crypto wallet, majority owned by the former CEO of Binance has announced its operations in the UAE both in RAKDAO (Digital assets Oasis) free zone in Ras Al Khaimah and in ADGM in Abu Dhabi.

According to Eowyn Chen, CEO of TrustWallet, “Trust Wallet operates from the free trade zone of Ras Al Khaimah, where it has a business license. The zone is also known as RAK DAO, for “Digital Asset Oasis,” and caters primarily to blockchain companies. RAK has “more flexible and better corporate treatment” for web3 companies.”

Chen moved to Dubai from Virginia in October, while the company will be based in Ras Al Khaimah, the sixth-largest city in the UAE. The company has about 80 employees worldwide with about 15 per cent to 20 per cent in the UAE according to Chen.

A separate company, DApps Platform, holds the intellectual property rights for the wallet service and is based in Abu Dhabi Global Market in Abu Dhabi.

According to Chen, Trust Wallet has seen growth in India, Pakistan, and business opportunities in the UAE.

Trust Wallet is a software-based crypto wallet service designed to let users self-custody the kinds of digital assets popular in decentralized finance applications.

Globally, the app-based service has 56 million downloads on iOS and Android, making it the most popular crypto wallet for handheld devices, according to Data.ai.

In her interview Chen described regulators in the UAE as having a “friendlier outlook toward crypto in general”. That gives Trust Wallet confidence about the likelihood of “reasonable regulation on decentralized finance.”

ADGM in Abu Dhabi announced recently that it will be amending its virtual asset regulations and introducing DeFi regulations in 2024.