The 1 Billion Followers Summit, the world’s first and largest content-focused event, has partnered with UAE Shorooq a venture capitalist firm to contributed 30 million AED ($8 million) to the AED 50 million equivalent to $13.6 million in funding for the groundbreaking 1 Billion Pitches competition.

This unique competition offers startups and individuals with innovative content-focused ideas the opportunity to pitch to a panel of leading investors and companies, securing potential funding and support.

Shorooq, a leading alternative investment firm based in Abu Dhabi and regulated by the FSRA, will contribute AED 30 million ($8 million) in funding and direct investments, while the 1 Billion Followers Summit will contribute AED 20 million.

Twenty-five startups and individuals have been shortlisted for the competition’s pre-final round. Ten finalists will then compete for first and second place, receiving funding and support for their winning ideas.

The winners will be announced on the closing day of the 1 Billion Followers Summit’s third edition, hosted by the New Media Academy in Dubai from 11th to 13th January, under the theme “Content for Good.”

A jury of experts, prominent investors, and companies selected the top 25 applications based on criteria including feasibility, pitch quality, market potential, creativity, scalability, potential social and economic impact, and leadership capabilities.

Shorooq’s contribution will support participating startups and individuals who made it to the finals of the 1 Billion Pitches competition. This contribution comprises two components: direct investment and funding through in-kind services. The majority of this contribution will be allocated as direct investment in one or more finalists, depending on Shorooq’s due diligence.

In-kind services will cover essential technical resources that will add value to the winning projects, such as cloud credits.

Mahmoud Adi, Founding Partner, Shorooq, said, “We are honoured to partner with the 1 Billion Followers Summit, the world’s largest event of its kind, known for its contribution to fostering a supportive ecosystem for creative industries. We are confident this partnership will deliver funding and investment solutions that empower content creators and enhance their capabilities.”

He added, “Our collaboration with the 1 Billion Pitches competition demonstrates our commitment to driving innovation in the technology, digital, and entertainment content industries. By providing financial support to startups and individuals, we aim to foster the creation of impactful content that benefits communities.”

Alia AlHammadi, CEO of the New Media Academy, said, “The third edition of the 1 Billion Followers Summit will attract numerous creatives seeking funding and investment to transform their ideas into businesses. Our partnership with Shorooq underscores our commitment to fostering knowledge and advancing the Summit’s goals. We aim to promote the role of digital content and new media, transforming impactful content creation and the use of social media tools.”

“The 1 Billion Pitches competition aims to support creatives, startups, and content creators, motivating them to develop innovative ideas that will transform the content industry and drive the knowledge-based economy,” she added.

With a focus on fintech, software, deep tech and platforms, Shorooq’s portfolio boasts over 80 companies across 11 countries, generating over US $500 million in revenue. Some notable examples include Pure Harvest, a sustainable agriculture company growing fresh produce year-round in the Middle East; Tamara, a Buy-Now-Pay-Later platform operating in Saudi Arabia; TruKKer, a tech-driven logistics solutions provider in the Middle East; Lendo, a P2P SME lending platform for SME companies in Saudi Arabia; Mozn, an AI-powered financial solutions provider; NymCard, a digital issuer processor in the payment solutions space; Sarwa, a wealth management and trading platform; Breadfast, an online grocery platform and Prypco, a real estate ecosystem simplifying property transactions.

Projects submitted to the 1 Billion Pitches competition primarily focused on education, advanced technology and innovation, women’s empowerment, creativity, community development, literature, entrepreneurship, healthcare, social media, and creative content.

Shortlisted applicants include Bump (USA), a fintech platform empowering creators to build wealth through enterprise partnerships and creator collaboration; Atlaseek (UAE), a platform connecting travel creators, unique destinations, and travelers; Trugetherness (Singapore), a tech platform leveraging creative content to empower social causes and drive sustainable impact through collaboration between individuals, creators, and brands; Ad-Shield (South Korea), a next-generation solution helping publishers recover revenue lost to ad blockers; and SoSquared (UK): A data-driven marketplace streamlining influencer and content marketing campaigns for businesses, maximising ROI.

The list of top projects selected for the next round includes the Arabic Archive Project (Egypt), aiming to digitise millions of historical press clippings to expand access to Arabic content on local and international issues; Hubee (Brazil), a design subscription platform providing growing brands and content creators with on-demand access to personalized design services and talent; PenSell (UAE), a platform revolutionizing content creation through AI-driven talent matching, blockchain-secured intellectual property, and streamlined collaboration tools and Division (UAE), which connects brands with gamers and streamers through targeted branding streams, in-game advertising, and immersive experiences.

Other shortlisted projects include HelloCreator (USA), an AI-powered SaaS platform providing creators with personalized insights and practical guidance; Eugenius (South Korea), which aims to produce TV shows including a documentary, a variety show, TV series remakes, and K-Pop music academy; Halo AI (UAE), a platform leveraging AI to connect brands with ideal creators for collaborations, streamlining the influencer marketing process; and EPL World (UAE), a platform connecting Arab fans with English Premier League content and marketing opportunities

The list also includes Shooty (UAE), an e-commerce and creative SaaS platform streamlining product cataloging, social media content creation, and delivery through cloud-based software; Ta Marboota (UAE), podcast and media platform aiming to create a safe and supporting network for Arab women; Unreel Network (UK), a collaborative collective of social media channels and creators promoting positive change through action sports and adventure travel; Voral Media (UAE), a platform empowering creators to produce authentic video reviews, fostering trust between brands and audiences; Lobster Money (UK), a fintech platform providing financial tools and credit solutions for the creator economy; Livelogue (UK), a platform accelerating the creator economy in the MEA region by offering streamlined monetization, instant cart and payment solutions; Verix (India), a blockchain and AI-powered platform for authentication and verification in the age of AI and ReadCoin (UAE), platform tokenizing literary content via blockchain, empowering readers, authors and creators of written content.

Other startups that made it to the next round include The Middle Frame (Jordan), building the first Arab image generator; Majarah (UAE), which is a dynamic startup in the media industry, specializing in content creation, production, and social media management; Stashem (USA), a trading app designed for influencers who can convert their influence into tradable shares and Tubelator (Pakistan), a Chrome extension designed specifically for YouTube, allowing users various features including converting videos to text, adding dubs and AI-created summaries.

MANTRA Chain a Layer 1 blockchain for real world tokenization, has raised $11 million led by UAE based Shorooq Partners with investors including Three-point capital, Forte Securities, VirtuZone, Hex Trust and GameFi Ventures. The news which was published in Coindesk stated, that Mantra Chain was in the final stages of receiving licenses from Dubai’s crypto regulator, VARA.

John Patrick Mullin told CoinDesk, “These approvals will be essential in MANTRA’s plans to build and host a suite of compliance-minded tools for issuing and trading RWAs.”

MANTRA’s network isn’t yet live, meaning no one can issue or trade RWAs quite yet. But it is planned for Cosmos, a network of closely linked albeit independent blockchains. Cosmos doesn’t yet have a designated so-called app-chain for trading tokenized RWAs, according to MANTRA’s documents.

Once live MANTRA will focus on the “crypto native” crowd, which is to say, the people already familiar with crypto, decentralized exchanges, on-chain borrowing and lending and so-forth.

Earlier this week, Layer 1 blockchain, MANTRA had announced that it has applied for a license in both the UAE and HongKong as it aims towards making real world asset tokenization mainstream. MANTRA’s layer1 blockchain, known as MANTRA Chain, is designed to facilitate the issuance and trading of tokenized RWAs. MANTRA is on a mission to onboard financial organizations and other commercial enterprises that seek to tap into the many benefits tokenized RWAs have to offer.

The Saudi Venture Capital (SVC) has invested $30 million in the $150 million Bedaya Fund II, managed by UAE Shorooq Partners to back early-stage startups with a focus on fintech, digital assets, Web3, Metaverse, DeFi, and other areas.

At the launch of Bedaya Fund II, in a press release Shane Shin founding partner at Shorooq Partners stated,  “We have always been early movers, be that robo-advisory, crowdfunding, SME lending, open banking, card issuer processing, and so forth. We believe Web 3.0 models like DeFi, NFT, Metaverse are going to be the key players in the next iteration of online business.”

Bedaya Fund II is an early stage venture capital fund managed by Shorooq Partners. The fund is located in Abu Dhabi, United Arab Emirates and invests in Northern Africa, Jordan, Saudi Arabia, Turkey, United Arab Emirates, Pakistan. The fund targets investments in the fintech and software sectors.

On Pitchbook they benchmark the Bedaya II fund against EchoVC Chain Blockchain Fund,  an early-stage venture capital fund managed by EchoVC Partners, located in Lagos, Nigeria which invests in Africa. The fund targets cryptocurrency/blockchain sectors.

The subscription agreement between Saudi Venture Capital and Shorooq Partners was signed by Dr. Nabeel Koshak, CEO and Board Member at SVC, and Mahmoud Adi, Founding Partner at Shorooq Partners.

Dr. Koshak commented: “The investment in Bedaya Fund II by Shorooq Partners is part of SVC’s Investment in Funds Program to support the growth of the VC ecosystem in Saudi Arabia for all stages and to fill financing gaps for early stages. SVC’s expansion in investing in early-stage funds comes as a result of the recent support from the SME Bank to increase the investment capital of SVC, leading to a total investment capital of $1.6 billion.”

Mahmoud Adi added: “We are privileged to have SVC as a strategic investor to Bedaya Fund II, again after our partnership in the prior fund (Bedaya Fund I). This commitment highlights the increasing confidence in Saudi Arabia’s thriving startup ecosystem. With our persistent focus in Saudi Arabia and leadership position across the Middle East, Bedaya Fund II is well-positioned to support the growth and innovation of early-stage startups.

SVC is a government investment company established in 2018 and is a subsidiary of the SME Bank, one the development banks affiliated to the National Development Fund. SVC aims to stimulate and sustain financing for startups and SMEs from pre-Seed to pre-IPO by investing $1.6 billion through investment in funds and co-investment in startups. SVC invested in 38 funds that have invested in 674 companies through 1,257 deals.

UAE Dubai Future District Fund, e&Capital ( formerly known as etisalat group) as well as other well renowned VC funds have invested $20 million in Web3 metaverse social app content provider VUZ. The series B investment round included international investors such as Caruso Ventures, Vision Ventures VC Fund, SRMG , Panthera Capital, Faith Capital and Webit Investment network.

In addition to the new investors, VUZ formerly known as 360VUZ is backed by investors such as Knollwood Investment Advisory, AlTouq Group, Impact46, UAE Shorooq Partners, KBW Ventures, Media Visions, Hala Ventures, 500Startups, DAI, Al Falaj, Magnus Olsson, Samih Toukan, Jonathan Labin, DTEC Ventures, Plug and Play Ventures, Al Rashid family and other strategic angel investors.

With this round, VUZ is now backed by a mix of investors based in the US and EMEA that will play a major role in supporting VUZ in its international expansion.

VUZ bridges the gap between the physical and virtual worlds to offer premium immersive content library in the world with more than 20,000 hours of immersive content covering entertainment, creators, and sports segments, and XR, VR, and AR experiences from virtually anywhere in the world. VUZ’s vision is bringing people together and connecting the world by providing authentic immersive experiences while removing the constraints of (TTA) Travel, Time, and Access to billions of people around the world.

Khaled Zaatarah, the founder of VUZ, stated,  “Our mission is to build a hyper connected product to teleport, empower, and entertain millions of users globally. We are very thankful to have some of the strongest international investors as part of our journey to build a global social immersive platform while leading the new technology revolution, accelerating the future of media and trends such as the Metaverse, and XR (AR and VR) while building strong sustainable growth.”

The funds will be used to fuel VUZ’s expansion plans in growing its core, accelerate the growth of 10% growth month over month in its recurring subscription revenue, investing in top content, hiring additional key senior hires, new social features, launching Web3 products, NFT projects to own and trade virtual assets derived from the metaverse and scaling with asset-light operations into 8 additional new international markets, following its partnership and integration with 45 Telecom Operators globally.

Zaatarah  adds, “Our plans for the future are 10X stronger than what we have been building for the past 6 years. We have built the base and now we are ready for sustainable scalability and growth at a scale-up stage. Special thanks to everyone that believed in us and to every member of our team.”

 The extended reality immersive platform VUZ reached over 1 Billion Screen Views and is aiming to reach 3 Billion Screen Views in 2023.

VUZ, an Endeavor global network company built a lean and scalable business model providing an important revenue mix, driving value as well as growth and has strong plans to scale its platform. Some of the mega plans for VUZ is building on its current IOS and Android social mobile applications are new features such as the video immersive live chatting, social in-app gifting, social commerce for creators, creators monetization and gamification plans, XR virtual technology, launching it’s SDK, scaling on the full ecosystem with META/Oculus and Qualcomm, Immersive Avatars, as well as launching its Web Platform that is expected to reach 2Bn Screen Views per year, and its Smart TV platform.

Kushal Shah, Head of Venture Capital, e& capital, commented “We are excited about investing in a tech company like VUZ that supports the creation of virtual content as well as enables futuristic immersive experiences. This is in line with our commitment to collaborate with visionary tech businesses that we believe will contribute to building a better and brighter digital future. We will continue to invest into the company’s success, partnering with them to help them achieve growth and enable meaningful progress that moves this digital world forward.”

After KSA based Nuqtah, Blockchain enabled NFT Marketplace raised its pre-Seed round led by UAE Shorooq Partners in November 2021; the company is now looking to raise an additional 5 million USD in a new funding round. Founder and CEO Salwa Radwi spoke to AlSharq on this.

Salwa Radwi plans to make Nuqtah become the de-facto platform for the Saudi and MENA digital creative economy. In the first round of financing, Shorooq Partners, along with KSA Sanabil a subsidiary of KSA Public Investment Fund participated in the pre Seed round. Nuqtah participated in the second cohort round with 500 MENA seed accelerator.

Nuqtah recently hired Dr. Majid Al Mansouri as Head of strategy. Al Mansouri has more than 8 years experience in Blockchain, AI, and VR space. He has advised, led and invested in more than 40 blockchain companies globally. He also founded the Blockchain Research Institute in various Saudi Universities in collaboration with Oxford University.

In the new funding round Nuqtah looks to use the funds for attracting human resources, developing technologies and products, and enhancing the marketing process of the company’s activity locally and regionally.

Nuqtah enables MENA users to publish and sell their work seamlessly and will serve as a global platform for buyers keen on acquiring the latest NFTs by renowned and emerging MENA artists. Nuqtah plans to build on the thriving NFTs space, and utilize the underlying blockchain technology to spearhead innovation in other verticals such as media and entertainment.

In the previous round, Shane Shin, Founding Partner at Shorooq Partners, said, “Ever since moving to Saudi, I have witnessed first-hand the tremendous evolution of the creative and cultural landscape, led by passionate young Saudis. The Kingdom is on an ambitious digital transformation journey, and the creative economy is one of the core pillars of the nation’s long term vision. As we continue to back daring founders and support them in building enduring and sector-leading companies, we are privileged to join Nuqtah as the Kingdoms first NFT platform. We believe in the Nuqtah team’s vision, and are humbled to work with them to take Nuqtah to the global NFT arena, representing the region’s vibrant and rich creative depth.”

Amal Dokhan, Partner at 500 Global said, “We are ecstatic to have Nuqtah be a part of our second cohort at Sanabil 500 MENA seed accelerator. Seeing more female founders take lead in Saudi is truly refreshing and more so in such an exciting intersection between the arts & blockchain in an Arabic enabled NFT platform, we believe in Nuqtah’s founding team and are surely privileged to support their journey towards Growth.”

 “Our goal is to create the ultimate environment for creators in the Kingdom, where they can sell their masterpieces at the value they deserve safely and securely. The Nuqtah founding team is from the core of the creative community in the region, hence, they truly understand what it means to be creative in the kingdom. We are here to transform the industry,” says Salwa Radwi the CEO at Nuqtah.

The Saudi Ministry of Tourism and Saudi Toursim Authority has announced the creation of  NFT (non-fungible token) souvenirs, in a move that reflects the Kingdom’s advancement in digital tourism. His Excellency Ahmed Al Khateeb, Minster of Tourism of Saudi Arabia BoD Chairman of the Saudi Tourism Authority presented the personalized digital mementos in a first of its kind initiative to the heads of delegations participating in the 116th session of the Executive Council of the United Nations World Tourism Organization (UNWTO) in Jeddah, as a token of appreciation for their visit to the Kingdom.​

Recently the Saudi Ministry of Tourism  and Saudi Tourism authority created NFT souvenirs gifted to heads of delegations participating in the 16th session of the Executive Counsil of the United Nations World Tourism Organization. As per the press release, stunning VR 3D Saudi landscapes and landmarks were converted into NFTs 

His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia, said the NFT souvenirs embody the leadership’s vision for the future of the Kingdom. “As technology advances, it is important that we remain at the forefront of innovation. Our tourism infrastructure is designed to embrace new trends, and digital transformation is one of our top priorities. The NFTs serve as a bold statement to the world that Saudi Arabia is developing an unparalleled tourism sector where travelers can expect to see and experience unique and futuristic offerings.”