While Emirates Airlines was the first to speak about the launch of NFTs, metaverse and so forth, and Qatar airlines followed with its own metaverse initiative with talk about NFTs to be included, it was Etihad Airline who actually will be launching its own NFT collection on Polygon in July 2022.

Under the name EY-ZERO1, UAE Etihad airlines will be launching the utility-driven NFT series features of ten highly detailed 3D aircraft models, each one showcasing a unique Etihad Airways Boeing 787 Dreamliner livery. The NFT Collection will encompass a total of 2003 limited edition collectibles, symbolizing the year when Etihad Airways was established. The NFT Collection will go on sale at 6pm UAE time on 21st of July. The collectibles include Etihad’s Manchester City FC and Greenliner-themed aircraft, among others.

“We’re excited to launch our first NFT collection, EY-ZERO1, which not only offers collectors, aviation enthusiasts and travelers a unique work of art, but provides real-world travel and lifestyle benefits with Etihad Airways. NFTs and other metaverse technologies are revolutionizing the digital economy, and we are proud to be one of the first airlines in the world to explore their potential to provide additional utility for our customers” , said Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group.

Purchasing an NFT will give owners immediate Etihad Guest Silver tier membership for one year, with 10 lucky NFT holders winning complimentary flight tickets with Etihad. NFT owners will also be given advance access to upcoming NFT collections as well as future metaverse products which the airline has planned as part of its Web3 strategy.

To celebrate the new collection, Etihad will be giving away 20 NFTs to people who pre-register on etihad.com/zero1 by 16 July. Each NFT will be priced at US$349 plus tax on etihad.arcube.io, and the sale will close on 18 August at 6pm UAE time.

The NFTs will also be available to purchase through the Etihad Guest Reward Shop, meaning the airline’s 7 million loyalty program members can redeem their Etihad Guest Miles to acquire an NFT.

EY-ZERO1 is set to be minted on Polygon blockchain, and Etihad Airways will be partnering with Aerial.is to track the CO2 emissions of the NFTs. In addition to offsetting the entire carbon footprint of the project, the airline will allocate all proceeds from the collection to purchase sustainable aviation fuel in 2022.

“As well as recognizing the artistic value of our aircraft liveries, our NFT collection has been designed to be as efficient as possible and support our wider sustainability and decarbonization efforts at Etihad Airways,” said  Douglas.

UAE is building its digital economy organically by educating its government employees as well as acquiring it internationally by attracting international tech players and their talents. Not only has the country come out with a new initiative to attract 300 global tech firms, but it is also working with Chainalysis to train its government employees on all things blockchain and crypto (virtual assets).  

In recent news announced, Minister of State for foreign trade, Thani Bin Ahmed Al Zeyoudi, launched the “NextGenFDI” that aims to attract 300 global tech firms as well as software developers, data scientists, and coders.

The start of the initiative is through partnerships already inked out with seven major firms and business districts that include Abu Dhabi Global Market (ADGM) and Dubai International Financial Centre (DIFC),  Dubai South, DMCC,  Dubai Internet City, Emirates NBD and digital bank WIO.

Al Zeyoudi said international businesses “are approaching us and asking how they can relocate their talent, ideas, and high-growth ventures to the UAE.  The global interest in 2022 is unprecedented and while we are already working with some, we know many more want to follow suit. We want to ensure that the world’s most promising digital companies can access all the benefits that our attractive, business-friendly environment offers – but we also want to make it easy for them.”

The minister said they are introducing measures to make market entry for companies and workers simpler. These include fast incorporation processes to speed up licensing, bulk visa issuances, banking facilitation and commercial and residential lease incentives.

This is in line with UAE’s establishing 1,000 new digital companies and increase investments in startups from $400 million to $1.3 billion.

But that is not all, on the governmental front, UAE Minister of State for Artificial Intelligence, Digital Economy, and teleworking applications, Omar Bin Sultan Al Olama signed an MOU with Bas Lemmens, General Manager for EMEA at Chainalysis to provide virtual training programs for government employees in the areas of Blockchain and virtual assets.

For those who don’t know Chainalysis, it provides data, software, services, and research to government agencies, exchanges, financial institutions, insurance and cybersecurity companies in over 70 countries. Their data platform powers investigation, compliance, and risk management tools that have been used to solve some of the world’s most high-profile cyber-criminal cases and grow consumer access to cryptocurrency safely.

This would allow employees to develop their skills. Al Olama stated that strengthening partnerships with pioneering companies and empowering government entities with the latest tools and advance technologies play a pivotal role in enhancing the readiness of the UAE government, through exchanging experiences and global success stories. Blockchain technology is key to creating innovative solutions for future challenges, which contributes to developing government work and new technologies that enhance the UAE’s leading position globally, he added.

The MoU also aims to enhance the utilization of Blockchain technologies in building a smart future for the UAE.

Michael Gronager, CEO and Co-Founder of Chainalysis, said, “We are honored to be selected by the UAE to play a supporting role in up skilling government entities through knowledge in Blockchain that have the potential to serve as one of the essential digital tools in promoting a robust digital economy.”

Bas Lemmens, added “We are very proud to partner with the UAE government in supporting its initiatives in adopting blockchain, analysis tools and training through the ‘UAE Chainalysis Centre of Excellence’ to implement new technologies that will help drive new business opportunities. We want to build trust in blockchains and drive the adoption of digital assets.”

As of today there are more than 1000 blockchain and crypto companies who have set up in UAE. With these initiatives this number is 

UAE Alawad Fund announced the launch of their 300 million USD Blockchain crypto investment fund which consists of two main sub funds. The first Fund is focused on cryptocurrency mining while the second is on crypto and Blockchain. The chairman of the fund is His Excellency Sheikh Alawad. As per the website the fund has gained regulatory approval out of DAFZA (Dubai Airport Free Zone). The CEO of the Fund is Jojo Jiang.

The fund is said to invest in virtual assets, blockchain startups, crypto exchanges, with a focus on Bitcoin mining. The Cryptocurrency Mining Sub-fund focuses on cryptocurrency miner supply chain finance and cryptocurrency mining farm constructions. As per an article on Bitcoinist, ” The first Fund is a total of 300 million USD.”

The second sub fund is the investment fund, which will invest in project with sufficient industry experience. The main investment areas are Web 3.0, Metaverse, GameFi & DAO. 10 percent of fund will be allocated to the above and 90 percent will be quantitative investment using statistical algorithms and machine learning.

Currently AlAwad Fund has made investments in two entities, MBTC Mining and Ankots. MBTC mining is a next Generation Crypto providing a Cross-chain Trust Standard in the Metaverse. MBTC mining requires hash power from NFT miners using next-gen proof-of-NFT validation with zero energy consumption. The maximum supply of MBTC is 21,000,000. Mining rewards are 50MBTC per 10mins initially and will be halved every four years.

Ankots is a gameFi play to Earn platform that utilizes NFTs.

Since June 2021, exactly one year ago, the UAE DMCC (Dubai Multi Commodities Center) has been able to attract 373 crypto and blockchain companies into its ecosystem of 21,000 companies. Looking deeper this means the crypto and Blockchain companies already make up 1.6 percent of the total number of registered companies at DMCC. These crypto entities reside in DMCC’s crypto center. (figures provided to laraonetheblock by DMCC)

This information came to light when DMCC recently announced its half year 2022 results, which witnessed 1,469 new companies registering at DMCC of which 205 were in the crypto and Blockchain space. As such 14 percent of new companies registering at DMCC in 2022 so far have been from the crypto ecosystem.

While the total percentage of Blockchain and crypto companies registered in DMCC might look insignificant, it is a powerful testament to DMCC and the UAE. The UAE has become a home to major global crypto and Blockchain players especially after the activation of the Virtual Assets Regulatory Authority in Dubai as well as the work being done by ADGM (Abu Dhabi Global Markets) in Abu Dhabi.

Notably UAE now is home to 1000 blockchain and crypto entities as per the stats provided by Crypto Oasis ecosystem. In response, UAE based Crypto Oasis recently updated its target for 2022 to 1500 crypto and Blockchain companies from its previous target of 1000. Given that UAE is home to 1000 blockchain and crypto companies, and DMCC houses a total of 373, this means DMCC is currently home to 37 percent of all the blockchain and crypto entities present in the UAE.

In DMCC press release they noted that part of the growth in the number of companies was due to the continued interest in the DMCC Crypto CENTER. The Crypto Centre offers a home to all types and sizes of crypto businesses, from companies developing blockchain-enabled platforms, NFTs and Metaverse environments, through to firms trading crypto assets.

In addition the UAE has attracted top crypto and blockchain companies, such as Binance, Crypto.com, FTX and others. For example Forbes recently published its top 50 Blockchain companies for 2022, noticeably companies such as FTX crypto exchange on this year’s list now has a presence in the UAE as a regulated entity.

It wouldn’t be surprising to see a larger number of crypto and Blockchain entities enter the UAE by the end of 2022.

UAE based data and location-driven marketing services company, MEmob which utilizes blockchain technology to offer advanced and effective advertising services, is now accepting crypto payments

As per their announcement, MEmob is assisting entrepreneurs, crypto investors, agencies, and brands as well as decentralized apps (DAPPs), data oracles, blockchain firms, and crypto exchanges by offering them the opportunity to pay in cryptocurrencies. Ihab El Yaman, CEO of MEmob stated, “By backing blockchain technology, embracing it, and accepting cryptocurrencies as payments, we are saying that we believe in this long-term.”

MEmob was one of the first tech companies in MENA to integrate blockchain technology into its operations; MEmob is presently well positioned to enhance digital marketing activations & performance and has strict control over data flow and GDPR adherence. MEmob is trusted by top brands to harness their data for growth and ROI maximization.

Ihab El Yaman added, “I believe, Blockchain, with all its implementations, mistakes, and corrections, will become available to every user with access. Blockchain technology and cryptocurrencies will surely evolve and power the new internet. As we’ve seen with the internet and its use cases over the last 14 years of innovation, this new technology – blockchain too will evolve, possibly over the next ten years. But I am positive that in the near future, hospitals, governments, and financial systems will embrace this technology and reap the benefits. Blockchain integration empowers businesses to unlock endless opportunities to create a global digital footprint. It’s time that we all take active steps towards near future implementation. Also, it goes without saying that the rise of blockchain will eventually bring about a revolution and change the world as we see it now. The best is indeed yet to come.

This week several entities each one in a different sector announced that they have become the first in their fields to accept crypto payments. Writing this piece I get a feeling that this will soon become common practice. For the past few months all one reads is more and more entities in UAE accepting crypto payments, whether they are schools, restaurants, property developers, Emirates airlines, retail shopping centers such as Majid Al Futtaim and many more. This time it is the turn for art galleries and charities. The majority of crypto enthusiasts and those passionate about Blockchain and crypto have been waiting for this for a long time; it signals the entrance of crypto into mainstream economy and once that happens there is no turning back. Bearish or bullish markets are of little significance because everyone is into crypto.

So Yesterday UAE based Galloire, art gallery announced that it is now accepting crypto payments such a Bitcoin, Ethereum and USDC for artwork sales globally. It is doing so through UAE based digital asset exchange, Midchains. Prior to this DAMAC properties announced it was accepting crypto payments through UAE based digital asset exchange Hayvn

Founder of Galloire Edward Gallagher said; “We have an absolute belief in the use of technology to bring art to as wide an audience as possible, so by using photorealistic VR and AR you’ve already seen us bring exhibitions from world-famous artists to tens of thousands more people than could have ever seen it in the gallery. We want more people to connect with contemporary art and also believe in an egalitarian approach to how people want to pay for that art: Why should we force a crypto-native person to pay in traditional (fiat) currency to acquire a beautiful painting, and vice-versa, why should a traditional collector looking to venture into NFTs have to pay in crypto-currency just to access some digital art they fall in love with?”

MidChains CEO Basil Al Askari said; “We are a company which prides itself on innovation and being able to provide safe and regulated ways to transact and invest with cryptocurrency, so working with Galloire to enable collectors to invest in art using their preferred cryptocurrency made perfect sense to us. Enabling people to pay securely for a physical asset with a digital asset, especially something as impactful as art, is a huge step forward in the UAE and we have been able to power that today, not in months or years’ time.”

Prior to this, UAE government backed nonprofit healthcare organization also became the first healthcare charity to accept cryptocurrency donations.  Al Jalila Foundation announced that it had been granted approval to receive charitable donations in cryptocurrencies. Again Al Jalila did this through a partnership with a leading cryptocurrency platform without naming it.  

Dr Abdulkareem Sultan Al Olama, CEO of Al Jalila Foundation, said: “As a philanthropic organization we rely on charitable donations and we are always seeking innovative ways to expand our donation channels for ease of convenience for donors from all around the world to support our programs. Therefore, as an emerging source of fundraising, providing the opportunity to the growing number of crypto users around the world to donate to Al Jalila Foundation to causes that interest them is a win-win for us as a foundation and the donor community. We are proud to be the first healthcare charity in the UAE to accept donations in cryptocurrencies bridging the gap between physical and digital currency.”

One thing remains to be seen, is when the UAE government announces that it accept crypto payments, then I will just call it a day and name UAE the crypto nation of 2022. 

ChainTech Labs, the first Reward Bearing tokens marketplace, with custom smart contracts and vaulting technologies that will enable startups and SMEs to get funded utilizing a novel token issuing framework, has launched out of UAE specifically out of DIFC (Dubai International Financial Center).

On its twitter page it states that it is the first DAO (Decentralized Autonomous Organization) out DIFC in UAE.

As per their website, ChainTech builds next generation Dapps for government agencies, global conglomerates and companies operating in over 40 different industries. The company also manages NFT communities. They state that the “total token market cap under their command reached 100,000,000 USD in June 2022.

They have developed BAPESCLAN which is a metavestor NFT DAO with a total market cap of 60,000,000. Minting officially started today. They also have developed BLOODLINES™, the first decentralized animated series, created and owned by its holders, that bridges the gap between Hollywood and Web 3.

Their product offering includes ChainLaunch a Launchpad for highly professional NFT projects and companies with a major focus on metaverse play-to-earn gaming, ChainRescue™ an NFT consultancy service that assists and embraces NFT projects and their communities with promising missed potential, ChainVest™, the world’s first marketplace for Reward Bearing Tokens (RBTs) that enables startups and SMEs to raise capital like never before. RBTs provide holders with access points in the metaverse to earn rewards, ChainReality™ a realistic digital twin of our world, also known as a meta-world. It is built entirely on Unreal Engine 5 with realistic avatars created with Metahuman.

In addition they have developed ChainCapital™, the world’s first DAO Metafund powered by fractionalized ownership, facilitating the fundamental concept of distribution of wealth and power and ChainPaid™ a service that enables private and business payments of any bill or invoice using any cryptocurrency. There has never been a smoother way to pay for anything then now.

Above and beyond all this, in a twitter teaser they announced that they will be partnering with Dubai Blockchain Center and will announce this during the Dubai Fintech Week on the 28th and 29th of June. Both Dr. Marwan Alzarouni, CEO at the Dubai Blockchain Center, and Erik Lydecker, MD at Chaintech Labs Limited will be present.

Even before the UAE and specifically Dubai release their crypto mining regulations, companies have already started operating in the country. Recently 2Bminer, crypto mining hosting center with operations in the UAE, Czech Republic, and USA, signed a partnership agreement with UAE Seed Group, a company of the Private office of Sheikh Saeed Bin Ahmed Al Maktoum.

The announcement and the fact that 2Bminer is present in the UAE is not surprising. Prior to this, UAE-based Phoenix Technology Consultants signed a $650 million order for crypto mining rigs as part of its expansion plans in UAE and MENA region, while a UAE Sovereign wealth Fund is building one of the biggest crypto mining farms in the region under the strategic guidance of Roland Berger.

It would seem that 2BMiner is espousing its ecofriendly nature. As per 2Bminer website, their crypto mining machines mainly use hydro, wind and solar power. Sustainability is something that the UAE government is keen on. The company offers the sale of mining machines and as well as the placement of those machines in their centers and under their management. In short 2Bminer offers mining hosting services.

As per the press release, the agreement with UAE SEED group, SEED will help 2bminer.com expand its operations in the Emirates and the wider Middle East, reach the right audience, access top decision-makers in the government as well as private sectors, and market their crypto mining products and services effectively in the region.  While 2Bminer will focus on transforming the crypto mining market of the UAE by providing the best machines, technical support, and global hosting centers to make the minting of cryptocurrencies easier and more profitable. 

Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said: “As cryptocurrencies are becoming increasingly popular, people are eager to invest in them and make profits. The UAE wants to establish a crypto mining ecosystem, offering a growth-oriented environment to FinTech companies and world-class mining services to clients in the region itself. Companies offering mining equipment, hosting services, world-class facilities, and good returns to investors at globally competitive rates hold huge potential in the Emirates’ digital economy.”

Jakub Hlavenka, CEO, 2bminer.com, said: “We are pleased to enter into a mutually beneficial partnership with SEED Group. The collaboration will help propel our business interests and goals in the MENA region through the group’s support and a strong base of regional connections. We are committed to providing the best platform for crypto mining in the region.”

This is not the first agreement SEED group has signed with Blockchain and crypto entities. Over the years, UAE SEED Group has announced many such partnerships examples include Ubirch, a German blockchain cyber security specialist, DiamondBack, creators diamondbacked stablecoin, DeepDive Technology, OwlTing for Blockchain ecommerce solutions for travel services, Aergo Foundation and Blocko, Fantom Foundation and Liquefy a security token solution provider.

Of those companies, Liquefy no longer seems to exist, DiamondBack has no presence in UAE nor does it seem to be active. As for Ubirch, they are in the UAE but no major announcements have been made thus far along the lines of their activities in the UAE.

As for OwlTing, it still seems to be active in China and Asia but no activities in the MENA region. Then there is Fantom Foundation which has seen some controversy over the past year despite its strong presence at Consensys 2022 and announcements that TrustWallet now supports Fantom.  

As for DeepDive, it has built partnerships in the UAE. It is a partner of UAE Bedu which encompasses an NFT factory, and metaverse solution provider. 

So in short, while SEED has partnered over the years with several entities in the Blockchain and crypto sector we have yet to see strong hanging fruits of these partnerships on the ground in the UAE. Even though some have managed to make some inroads. The recent one with 2Bminer might be a game changer for SEED, we will just have to wait and see.

UAE based ZelaaPayAE, with headquarters in Sharjah Tech Park and offices in Dubai, which works to integrate fiat and crypto payments utilizing Polygon Blockchain infrastructure, has now joined Visa’s Fintech Fast Track program for a period of five years, to speed up the process of integrating with visa while introducing crypto backed payment credential in the UAE and wider CEMEA region.

As per ZelaaPayAE twitter post, “In this 5-year long partnership with Visa, we are focused on growing across United Arab Emirates and KSA region. ZelaaPayAE shall continue to identify and develop payment products such as collateralized spending and more throughout the span of this collaboration.”

They add, “This accolade now enables us as a fintech provider to enable crypto-transactions using physical debit cards easier and accessible with over 70 million merchants that comprise Visa’s vast ecosystem. It will also allow us to innovate further and surf beyond just debit cards.”

“I have dreamt of making ZelaaPayAE a pioneering fintech startup in the UAE and one of the first movers towards providing alternative financial solutions to the end consumer in this region. By joining Visa’s Fast Track program, this will now be possible and our demographic reach will be limitless as we strive to push for adoption and further utility of payments through cryptocurrencies,” said Sahil Arora, CEO & Founder of ZelaaPayAE.

Alex McCrea, VP, Head of Strategic Partnerships and Ventures for Central and Eastern Europe, Middle East and Africa, Visa, said: ““We’re delighted to welcome ZelaaPayAE to Visa’s Fintech Fast Track program and excited to work with them on the enablement of secure and seamless crypto payments in the UAE. We have no doubt the team at ZelaaPayAE will leverage access to the experts, technology and resources that the program allows to scale with efficiency and expand access to crypto payments.”

Recently ZelaaPay announced that that Cagau store in Dubai are now accepting cryptocurrencies at their store using Bitcoin, USDT, BNB, TRX through ZelaaPay’s XPOS powered by PundixLabs.  

ZelaaPay partnered with Lead Ventures in the UAE.

UAE Midchains has also partnered recently with Visa Fast track to offer the same services as ZelaayPay’s partnership with Visa. 

UAE Blockchain enabled LedgerFi, valuated at 6.3 million USD has just completed its seed round investment from a UAE private Fintech firm. As per their website LedgerFi which utilizes XDC blockchain network, wants to become the world’s first Decentralized Digital Asset Exchange ( DDAX) where users can transfer all types of digital assets.

LedgerFi IT Solutions is disrupting the traditional ways of exchanging digital assets, digital energy & digital property by enabling the users of Web 3.0 to adopt & adapt a peer-to-peer, censorship resistant and decentralized ecosystem. It is also extending the use case of transfer of digital assets beyond crypto currencies and enabling users with a seamless platform for exchange of emails, messages, data, files, information, digital currencies and even NFTs.

LedgerFi recently launched its flagship product called as LedgerMail which is the world’s first blockchain email service operating on a hybrid blockchain platform of XDC network. So far LedgerMail has onboarded more than 750,000 users and also partnered with big tech enterprises for secure, private & encrypted email communication.

Founder and CEO at LedgerFi, Mr. Vinay Krishna quoted, “We are thrilled to complete our Pre-Seed Investment round. Now we are working on benchmarking the Web 3.0 communication ecosystem and build a futuristic, simplistic and transformative ecosystem for the individuals and businesses.”

As per the pressrelease, LedgerFi will utilize this investment for catalyzing the technological development of new solutions which will complement the existing products, and LedgerFi will also operationalize its entity with business expansion in the UAE.