Lebanese founded, VERO Labs, a social technology company operating the ad-free social network VERO™, will launch a custom L1 blockchain on Avalanche to unlock the multi-trillion-dollar fan-based asset market, offering creators and superfans new ways to connect, engage, and invest in each other’s success.
VERO’s L1 blockchain will power its Community Finance (CoFi) model and allow creators, sports franchises, and IP owners to raise capital directly from their fans. This on-chain model will enable fans to invest in and benefit from the success of creators, sports teams, music artists, and media franchises. The recent Avalanche9000 testnet upgrade will improve transaction speed, security, and scalability for VERO users.
“Our investment in VERO marks a key milestone for on-chain community-driven finance,” said John Nahas, Chief Business Officer at Ava Labs. “VERO’s platform allows creators to directly connect with their fans and build lasting value. We see great potential for this model to empower superfans in new ways while expanding and connecting communities. VERO is at the forefront of making this vision a reality.”
VERO Labs works with licensed intellectual property (IP) owners across sports, film, TV, music, and more to facilitate community participation. Creators can offer token-gated experiences, exclusive content, and limited-edition digital assets. With banking, broker-dealer, and ATS licenses, VERO Labs enables the trading of securities, crypto, and novel digital assets, providing an ecosystem where creators can tokenize their assets and fans can invest in their success.
“Building on Avalanche strengthens our ability to give creators new tools to connect with their fans and unlock powerful new revenue streams,” said Ayman Hariri, CEO of VERO Labs. “By integrating VERO’s platform with Avalanche’s advanced blockchain technology, we’re empowering creators to build more resilient, fan-driven ecosystems.”
As per the press release, the collaboration will expand opportunities for creators to earn through fan-driven models, allowing more creators to engage with their communities in financially rewarding ways. Fans will be able to become stakeholders in the success of creators, teams, and franchises across various industries, from digital media to sports and entertainment.
