UAE based Web3 entity Verofax for customer relations raises $3 million

UAE based Web3 entity Verofax for customer relations raises $3 million

The Abu Dhabi-based Web3 services provider Verofax has raised $3 million in bridge capital. Leads in the round were King Abdullah University for Science and Technology, Plug & Play Tech Center, Navig8 Group, and Trove Capital UK. Other participants included Jawa Brothers Advisory, Alzamil Pedco CVC, and Tracecore CVC.

As per the announcement, the money will be used by the company to carry out its planned projects in the Middle East and the EU, including AI-powered guides in the GCC and sports fan guides in the EU and North America.

Verofax uses patented Web3 technologies like augmented reality, blockchain, and artificial intelligence to create elevated tourist, shopper, and brand marketing experiences. These technologies allow retailers, sports stadiums, and destinations to make their experiences more interactive, increase conversion, and promote social virality. Through direct involvement and the use of gamification, brands can establish a closer relationship with their customers and achieve better outcomes from AI and AR experiences.

Leading companies such as Anheuser Busch Inc. and Emirates Airlines currently use Verofax products, which are applicable to a variety of industries, including retail, tourism, and sports.

Wassim Merheby, CEO of Verofax, said, “Our solution helps tourists elevate their experiences, unlock personalized discounts and offer gamified ‘Explore to Win’ sponsored games in augmented reality. This allows enterprises and brands to sponsor and elevate their marketing efficiency, power direct-to-consumer communication and deliver amazing experiences to drive growth and boost loyalty. We are thrilled to be joined by strategic investors that will help us accelerate our AI guide solution and AR gamified experiences and grow through their collective network and with their advice.”

This allows travel destinations, retailers, and sports stadiums to make their experiences interactive in order to increase conversion and social virality. Through direct involvement and gamification, brands can increase consumer intimacy and get unparalleled outcomes from AI and AR experiences.

Verofax has received numerous accolades for using artificial intelligence in the retail and tourism industries, and it has made over $3 million in sales for Fortune 100 firms in 50 different countries so far.

UAE Verofax to utilize blockchain to validate reforestation projects

UAE Verofax to utilize blockchain to validate reforestation projects

UAE and Saudi based Blockchain enabled Verofax, offering traceability and AI technologies, has signed an MOU ( Memorandum of Understanding) to partner with climate tech startup NetGreen to activate retail channels to lead the change in re-greening our planet with trust and transparency.

NetGreen’s platform meets an urgent market need where individuals can purchase a plant-a-tree service from validated reforestation projects to combat climate change. NetGreen enables participants to directly engage in reforestation through everyday transactions, such as converting loyalty points into tree plantings. This model not only supports carbon sequestration but also enhances biodiversity and fosters a deeper connection between communities and their natural environments.

With Verofax validating, reforestation projects becomes seamless using Verofax’ Tree Chain technology for identifying, tracking and measuring the carbon capture from trees using computer vision, AI drone feeds, geolocation, and an immutable ledger.

These technologies will automate operations to prevent double counting and ensure their alignment with the latest international standards, including Verra and UNFCCC CDM.

Nisreen Shadad, CEO and Co-Founder of NetGreen, stated, “Partnering with Verofax propels us towards our vision of a greener planet by enhancing the reach and effectiveness of our reforestation projects. Their advanced technology solutions will allow us to provide undeniable proof of impact to our participants, increasing trust and participation rates. This is a game-changer for environmental engagement.”

Wassim Merheby, CEO of Verofax, said, “This partnership is an excellent opportunity to showcase how innovative technology can be harnessed to address some of the most pressing environmental challenges. By supporting NetGreen, we are not only contributing to scaling reforestation but also demonstrating the potential for technology to create significant positive change.”

This is not the first time that Verofax partners with entities to support sustainability and environmental efforts. This year UAE based BANTgo and Verofax collaborated to enhance e-waste collection.  The partnership seeks to galvanize the masses into responsible recycling by rewarding their endeavors with tokenized incentives.

Blockchain and Web3 companies listed among UAE Ministry of Economy Future 100 enterprises

Blockchain and Web3 companies listed among UAE Ministry of Economy Future 100 enterprises

The UAE Ministry of Economy and the Government Development and the Future Office recently chose the top 100 Future enterprises based out of the UAE, of those were promising Blockchain and Web3 companies that are making promising contributions to the UAE’s future economic sectors.

Companies such as ACX exchange, Aya, Pravica, Distichain, Pure Harvest, Seafood Souq, Fuze,  and Verofax among others.

For example ACX operates the world’s first recognized investment exchange for environmental instruments in Abu Dhabi. It caters to corporates, financial traders, carbon project developers, and other industry stakeholders. ACX provides participants with an efficient and transparent trading platform that is user-friendly, seamless and offers the lowest transaction fees in the market. Leveraging distributed ledger technology, while Aya,  is a climatetech launchpad and advisory platform unwaveringly dedicated to harnessing the full potential of technology to drive transformative climate solutions. As trailblazers in Web3, it embraces the power of decentralized networks and blockchain, thereby elevating its approach, and amplifying the impact of its initiatives.

There is also Distichain is an international trade-as-a-service enabling instant integration with verification, fintech, regulation, documentation, and supply chain. As a software-as-a-service B2B marketplace solution, Distichain serves as a B2B trade infrastructure platform that is blockchain-enabled, with application program interfaces offering flexible functionalities and an ecosystem of service providers to deliver seamless trade to companies, trade authorities, and B2B marketplaces.

In addition to Fuze, which is a first-of-its-kind platform, enabling banks, fintechs, and enterprises to embed regulated digital assets infrastructure, and rapidly launch products from their native apps. This technology-first regulated infrastructure supports cryptocurrencies, central bank digital currencies, and tokenized assets. This enables banks and financial institutions to launch regulated and secure digital assets solutions in a B2B2C fashion, thereby allowing retail customers to participate in the virtual assets economy in a secure manner.

As for Pravica, its mission is to empower individuals and organizations with secure and private communication tools for the decentralized web. The blockchain-powered platform’s vision is to therefore create a world where privacy is the default. Pravica envisions a decentralized web where individuals have control over their data, and where organizations can collaborate freely without compromising privacy. Pravica aims to conduct market research to understand the specific needs and challenges of the region, including any regulatory requirements or cultural considerations.

Mohamed Abdou Founder and CEO of Pravica told LaraontheBlock, “ It was an amazing ceremony and I would like to thank the UAE Ministry of Economy. We are proud to have been chosen as this is not only a testament to Pravica’s success but also a testament to UAE’s leadership, vision and their support for innovation including Web3, Blockchain, and AI companies.”

He adds, “This recognition will encourage us to grow and build Pravica and grow our presence and offering.”

Pure Harvest is a technology-enabled agribusiness, harnessing the wonders of science, the power of nature, and the passions of our people to provide the tastiest, most affordable, nutritious, and most sustainable fresh produce possible anytime anywhere. Its vision is to create a more sustainable future by reimagining farming, and changing how and where humanity produces its food. Pure Harvest delivers over 15 million kilograms of produce per year- with a fraction of the water footprint of traditional farming. It has decoupled the relationship of food production from its dependence on climate, and instead married it to energy and capital sources, making possible sustainable and economic fresh produce production anywhere.

Then there is , Seafood Souq is an impact-focused digital ecosystem catering to the global seafood market, providing digital products tailored to actors in the seafood supply chain. The company has established itself as a network orchestrator, focusing its activities around trade operations and tracing the entire journey of fish, from ocean to plate.

Another on the list is Verofax which holds the in-country value (ICV) certification, a program initiated by the Abu Dhabi National Oil Company to encourage and incentivize local companies to participate in the oil and gas industry by boosting their contributions to the UAE’s economy.

UAE Verofax and Bantgo utilize blockchain to tokenize recycling ewaste rewards

UAE Verofax and Bantgo utilize blockchain to tokenize recycling ewaste rewards

UAE based BANTgo and Verofax have collaborated to enhance e-waste collection.  The partnership seeks to galvanize the masses into responsible recycling by rewarding their endeavors with tokenized incentives.

Verofax, was awarded the GITEX Supernova Web3 and Blockchain award, introduces its innovative technology to this eco-initiative. The venture encompasses the deployment of advanced smart bins explicitly designed for e-waste collection.  These bins are equipped with a validation system to ensure accurate assessment of the electronic devices being recycled, determining their equivalence in terms of recoverable materials.

BANTgo, renowned for its expertise in the blockchain domain, steps in to fortify this eco-friendly initiative. Recognizing and endorsing the responsible recycling behavior of individuals, BANTgo offers digital blockchain certificates. These certificates, apart from serving as a testament to the individual’s eco-contribution, also act as a robust incentive, encouraging more to tread the path of responsible recycling.

The synthesis of Verofax’s product validation and BANTgo’s blockchain creates a robust mechanism. This not only facilitates transparency in e-waste recycling but also ensures that individuals are appropriately acknowledged and rewarded for their proactive environmental actions.

Siarhei Zhyltsou, CEO of BANTgo, commented on this collaboration, “The alliance between BANTgo and Verofax is not just transformative but also imperative for our times. Encouraging responsible recycling through tangible rewards sets a new standard in environmental initiatives.”

Wassim Merheby, CEO of Verofax, shared his enthusiasm, “Pairing with BANTgo is a testament to Verofax’s commitment to leverage its technology for pressing global challenges. Together, we’re paving the way for a sustainable future, where technology and eco-responsibility converge.”

Blockchain startups get recognized at Gitex 2023

Blockchain startups get recognized at Gitex 2023

Blockchain startups such as IR4LAB and Verofax are just a few of the startups that are making waves in the region and being recognized during Gitex 2023 held in Dubai UAE.

IR4LAB R4LAB, a Saudi-based company Blockchain and AI specialized startups in disruptive technologies announced on LinkedIn that their startup was selected to join the “Expand North Star Launchpad” accelerator Market entry program. This would as noted enabled them to forge business opportunity in the UAE and beyond given that it is under the auspices of the Dubai Chamber of Digital Economy.

According to Mohamed El Kandri, Founder and CEO of IR4LAB “This is another step towards global expansion after the launch of IR4LAB Africa during Gitex Africa 2023 in Morocco.”

We are thrilled to announce that IR4LAB has been selected for the Launchpad Accelerated Market Entry Program at Expand North Star, to help launch and expand its business in Dubai, another step forward towards Global Expansion after the launch of IR4LAB Africa during Gitex Africa in Morocco.

In addition, Verofax won the GITEX Supernova Web3 and Blockchain Award. As per their linkediN post, “We’re pleased to announce that Verofax has been recognized with the prestigious GITEX Supernova Web3 & Blockchain award at this year’s GITEX Impact’s Supernova Challenge Pitch Competition in Dubai.

UAE based Verofax is a blockchain enabled traceability specialist for consumer packaged goods (CPG) brands. By creating a digital passport for each item in an inventory, and situating all of those passports within a digital twin, the startup makes inventories interactive and entirely traceable

The Supernova Challenge stands as one of the most significant pitch competitions across the Middle East, Africa, and South Asia, offering startups a platform to present innovative solutions.