UAE Blockchain firm, O1X, and cloud based AI gaming entity, The Game Company has partnered to create a decentralized economy within the Game Company’s cloud-based AI platform, transforming the way users are rewarded for their active participation and engagement on the platform.

The collaboration brings forth player-driven curation for esports tournaments, restructuring the competitive gaming industry. Players take an active role in creating the gaming experience when they have the ability to design and manage tournaments.

According to the news,this taps into a booming business, taking advantage of the enormous expansion of the global esports market, which is projected to reach USD 6.75 billion by 2030. Through the decentralized nature of the platform, tournament hosts can establish their own rules, formats, and reward structures, creating a dynamic and diverse competitive environment.

Osman Masud, CEO of The Game Company, shared his excitement, stating, “Our collaboration with 01X is a turning point for the esports sector. By integrating blockchain and decentralized economies, we are putting the power back into the hands of esports players. They can now create competitions, take control of their gaming experiences, and alter the competitive landscape. We’re dedicated to building a player-centric ecosystem where their voices are heard, and their contributions are celebrated.”

Joachim Godet, Managing Director of 01X, added,  “Our collaboration with The Game Company signifies a pivotal moment in the gaming industry. By merging our expertise in blockchain and game economics, we’re paving the way for a future where players have unprecedented control over their gaming experiences and reap tangible rewards for their engagement.”