Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has now partnered with Careem, mobility application integrating crypto with ride sharing services.

As per the press release, Bybit, starting in June, Bybit will be launching its advertisement campaign within Careem. These coordinated ads invite current Bybit users and potential new joiners to discover exclusive deals and offers available directly through Bybit’s platform. Bybit’s crypto-native services and payment solutions can be accessed via Bybit’s app and website, encouraging users to explore how digital assets can enhance their everyday experiences throughout an exciting summer.

The partnership with Careem is the latest addition to Bybit’s global footprint in collaborations: in Dubai, Bybit Card holders enjoy up to 30% off in services and room rates at the Grand Millennium Dubai; the golden city’s Dubai Multi Commodities Centre (DMCC) is a long-term partner of Bybit in innovation and blockchain education. The Bybit Card also unlocks perks everywhere for its users from airport lounges to AI co-pilot subscriptions.

“Our local partners represent some of the most popular lifestyle choices in each community,” said Claudia Wang, Head of Marketing at Bybit. “We are grounded in customer-centricity: there is no real boundary in ‘old-school’ and Web3 marketing. We are everywhere our customers want us to be. Bybit as the brand is visible, accessible, and relatable across touch points,” she shared on the philosophy of the campaign.

The range of partnerships and local promotions are expected to cover more regions in the coming months. The new campaign represents Bybit’s commitment to making crypto adoption effortless and rewarding through localization, positioning the MENA region as a testing ground for the future of integrated digital finance