Wego to digitize Umrah travel experience in Saudi Arabia
Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), which in May of 2026 integrated digital currencies, crypto and stablecoins, into its marketplace using Triple A, has partnered with the Saudi Ministry of Hajj and Umrah to introduce a digital platform to offer an end to end streamlined booking experience.
The partnership will bring Wego’s leading travel technology and extensive regional reach with the Kingdom’s trusted network of licensed Umrah service providers, the platform offers pilgrims a streamlined, end-to-end booking experience.
Through a single, intuitive flow, travelers can access flight bookings, verified hotel bookings, licensed ground services, and facilitated Umrah visa request submissions, ensuring a more transparent, efficient, and reliable journey from planning to arrival. All visa issuance is conducted by the relevant authorities in the Kingdom of Saudi Arabia.
Wego will leverage its expertise in travel search, payments, and digital distribution to manage marketing, sales, and customer transactions, while trusted, licensed Umrah service providers focus on delivering high-quality, on-ground services. This model enhances operational efficiency while ensuring consistency and accountability across the entire pilgrim experience. All transactions are securely processed in Saudi Riyals at the time of booking, reinforcing transparency and eliminating unexpected on-ground costs.
Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego, said, “By integrating flights, facilitated visa request processes, verified accommodations, and licensed ground services into one unified platform, we are enhancing the overall pilgrim experience while creating new growth opportunities for Umrah service providers across Saudi Arabia.”
The platform introduces three thoughtfully designed service tiers, allowing pilgrims to choose experiences that best match their needs and preferences.
Essential: Core services including airport reception and dedicated on-ground support.
Standard: Enhanced convenience with intercity transportation between key locations such as Makkah and Madinah.
Premium: A more personalized journey featuring private transfers, curated sightseeing experiences, and round-the-clock support.
Each service tier is carefully curated to meet Wego’s quality benchmarks, ensuring pilgrims receive reliable, high-value options at every step of their journey.
The platform www.wego.com/umrah will be ready for launch in June 2026, aligning with the beginning of the Umrah season and enabling pilgrims to plan and book their journeys with greater ease and confidence.
