Animoca brands, which offers digital property rights for games and open metaverse, continues to invest in gaming and Web3 start-ups in the MENA region. Its latest investment is with UAE based Param Labs, a blockchain enabled gaming infrastructure provider.

As per the press release, the investment will strengthen the two companies’ existing partnership to accelerate the development of Param Labs’ scalable blockchain enabled Web3 infrastructure and expand its ecosystem, which boasts over 50 IP partnerships with notable brands such as GameStop, Pudgy Penguins, Mocaverse, and more.

Param Labs is focused on developing video games and infrastructure to power the next generation of gaming. Kiraverse, the flagship Web3 multiplayer third-person shooter game developed by Param Labs, offers players the opportunity to compete, earn, and trade digital assets like characters and skins. Kiraverse is designed to promote digital ownership and user-generated value, leveraging Param Labs’ innovative technology.

Param Labs is also actively constructing technology to equip developers with the necessary tools they need to effortlessly elevate their users’ blockchain based experiences, ensuring seamless interaction for gamers across the globe. Additionally, its Pixel-to-Poly service enables users to transform 2D images into 3D playable in-game characters, compatible with Kiraverse as well as popular Web2 titles including Grand Theft Auto V and Fortnite.

With a strong focus on esports, Param Labs has also partnered with major esports organisations worldwide to promote Web3 ecosystem growth around gaming, and is gearing up for a token launch that will serve as an ecosystem token for its upcoming games and infrastructure.

Yat Siu, co-founder and executive chairman of Animoca Brands, said, “We’re excited to invest in and partner with Param Labs to drive Web3 development in MENA and advance the cause of digital property rights in the open metaverse. Both Animoca Brands and Param Labs share a vision to redefine the gaming landscape and the open metaverse by leveraging the power of shared network effects.”

Anthony Anderson, founder and CEO of Param Labs and Kiraverse, emphasized the importance of the strategic investment and partnership with Animoca Brands: “This investment marks a significant milestone for Param Labs’ ecosystem development and the broader Web3 gaming landscape. Our vision is aligned with that of Animoca Brands and we’re thrilled to collaborate on the creation of valuable products at the forefront of gaming’s innovative shift to digital ownership. With our new funding, we’ll continue to invest in building out and scaling our current products while also advancing our ecosystem initiatives and fostering community involvement.”

This announcement comes after Animoca Brands just signed an agreement with KACST in Saudi Arabia to grow Web3 development in the country.

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