UAE based Blockchain enterprise solution provider, Avanza Innovations, has announced the Orion metaverse platform and will unveil metaverse solutions for banks and governmental entities during Gitex 2023.

Avanza has been offering blockchain solutions built on its Cipher blockchain platform to governmental banking, and enterprise clients across the UAE and GCC region, adding to this offering Avanza Innovations has now introduced its metaverse platform, Orion.

Orion is specifically tailored for businesses and enterprises that want to go beyond existing metaverse platforms to offered a comprehensive digital channels for interaction and transactions.

Speaking to LaraontheBlock, Waqas Mirza, CEO of Avanza Innovations explained, “ We will be offering Orion in the UAE in two verticals, banks and government tier one entities. Both industry sectors will be launching something, they all want to go beyond just 3D immersive  content to offering actual services on the metaverses. We are working with quite a few government entities here and banks and you will see a lot of solutions getting unveiled at Gitex.”

While Orion is a totally different product it does use some of the offerings available in Blockchain platform Cipher. Mirza explains, “ Cipher and Orion are very different products  obviously the team has used a lot of things from Cipher but I wouldn’t say Orion is built on Cipher architecture or framework. In terms of AI we integrate with AI models such as Chat GPT or anything else for self service bots or AI driven bots, we ride on other AI models.”

Avanza believes that a metaverse platform designed for enterprises must not only offer immersive 3D experiences, but also encompass a robust toolkit and a comprehensive range of enterprise-ready features that secure and assist both enterprises and their customers across various journeys and transactions.

Orion bridges the gap between current metaverse platforms and enterprises’ expectations of a comprehensive 3D digital channel that adheres to their security and customer service policies. With extensive experience working with top-tier government entities and large enterprises, the company comprehends the requirements and expectations of businesses for an all-encompassing 3D channel.

Avanza believes that enterprises face two major challenges in adopting the metaverse: finding a metaverse platform that aligns with their security, customer service, and governance policies, allowing for enhanced customer interactions, engagements, and transaction experiences, and identifying suitable use cases and journeys that meet the criteria for integration with a metaverse platform.

Orion, equipped with a comprehensive set of features and enterprise-ready frameworks, is poised to redefine enterprises’ perception of metaverse adoption. By unlocking a plethora of new use cases and customer engagement models, Orion will revolutionize business operations and customer experiences.