Kevin O’Leary’s Cypher crypto Fund is in partnership with UAE’s Cypher Capital

Kevin O’Leary’s Cypher crypto Fund is in partnership with UAE’s Cypher Capital

In September 2022, Kevin O’Leary announced that he was launching a crypto fund in UAE called Cypher with a lead investor from the UAE, yet he did not mention who. Today it has become public knowledge that the lead investor is no other than UAE Cypher Capital.

Vineet Budki, Managing Partner and CEO of UAE’s Cypher Capital, announced that the fund Kevin O’leary had mentioned at Converge22 was in partnership with Cypher Capital.

In his LinkedIn post he states, “We look forward to an amazing relationship with Kevin O’Leary and Paul Palandijian, CEO of O’Leary Ventures and as always the super human effort of Bijan Alizadeh Founder of Cypher Capital and Munaf Ali, Founder and CEO of Phoenix Group.”

He adds in his post, “The new bigger Cypher Capital fund is coming and we are happy to support the Web3 and Blockchain ecosystem globally and in MENA.”

It seems that the announcement was also made by Alizadeh during Gitex 2022 at TDeFi stage. 

Kevin O’ Leary, nicknamed “Mr. Wonderful”, a Canadian businessman, entrepreneur, and television personality and an advocate of crypto stated at Converge 22, “I recently became a citizen of the United Arab Emirates to work freely in a region that has attracted investment by some of crypto’s heaviest hitters, including exchanges FTX, Binance and Crypto.com. The new all-Web3 fund’s lead investor comes from the United Arab Emirates.  There’s a tremendous amount of capital and interest there to invest in this space.”

UAE Cypher Capital which launched in March 2022 is a private venture capital firm rooted in the UAE and MENA region. At the time of its launch it noted that it had a USD100 million seed fund that would focus on investments in blockchain, crypto and other digital asset projects with genuine value propositions.

At the time Bijan Alizadeh, Founder and General Partner at Cypher Capital stated, “We are very proud and honored to be launching our first and the biggest crypto, digital asset and blockchain private seed fund from the UAE and the Middle East Region.  This fund reflects our vision to be the leading global partner for projects in the blockchain, crypto and the digital asset community. We will collaborate closely with our portfolio projects, offering them access to our network and equipping them with our knowledge, as well as investing alongside other venture capital partners into innovative blockchain, crypto and digital asset projects.”

With this latest partnership it seems that Alizadeh has kept his promise and is working alongside other venture capital partners to help grow the blockchain and digital asset ecosystem.

Cypher Capital had already invested USD1.5 million into UAE’s Crypto Oasis Sentio, showcasing its belief that cooperating with other private venture capital funds builds the blockchain ecosystem. “

Abu Dhabi Finance Week inaugurates Crypto Abu Dhabi

Abu Dhabi Finance Week inaugurates Crypto Abu Dhabi

For the first time ever Abu Dhabi Finance week organized by ADGM in association with Abu Dhabi Department of Economic Development (ADDED) will be holding Crypto Abu Dhabi on November 16th 2022.

Abu Dhabi Finance Week (ADFW)’, is set to run between 14th November 2022 and 18th November 2022.

As per the event synopsis, Crypto Abu Dhabi in partnership with Roland Berger, will explore the next era of Digital Assets as the technologies experience the growing pains involved with shaping true innovation. The agenda of the conference will focus on the underlying blockchain and cryptography technologies that drive the innovation, and why financial products are served by their application.

The event will also focus on how major global financial institutions are now developing digital asset strategies, and how the tokenization of private market assets will open up a new multi-trillion dollar democratized opportunity for investors globally, and why regulation is on the horizon.

Some renowned speakers include, Changpeng Zhao, Founder & CEO, Binance, Henri Arslanian, Co-founder and Managing Partner, Nine Blocks Capital Management, Brett Tejpaul, Head of Institutional, Coinbase, Jaime Leverton CEO, Hut 8 (Bitcoin Mining), Herve Francois, partner Private Equity, Blockchain and Digital Assets, at Investcorp among other well renowned names.

Dr. David Chaum, CEO and Co-Founder of Elixrr will also be speaking on the theory behind digital currency and why it is an essential evolution for the financial sector and where it goes from here, in Digital Money 2.0.

There will also include a special announcement by globally renowned Economist, Dr. Nouriel Roubini, Chairman of Roubini Macro Associates

Another interesting discussion will be on how key Abu Dhabi Financial institutions view digital assets which will be held by a panel led by crypto exchange Coinbase.

Commenting on the launch of ADFW, H.E. Ahmed Jasim Al Zaabi, Chairman, ADGM stated, “As I look back on the past successes of Fintech Abu Dhabi’s Editions, and head to what comes next, I see us amid an exciting transformational era. We are on the cusp of a new, digital future, and making progress on a continuum of highly significant and progressive economic challenges. Harnessing these exciting opportunities regionally and internationally is of prime importance to ADGM. This pioneering edition of the ADFW looks to achieve that and couldn’t have been timed better.”

The UAE Crypto and Blockchain ecosystem employs 7000 people and DeFi is the next growth segment!

The UAE Crypto and Blockchain ecosystem employs 7000 people and DeFi is the next growth segment!

UAE Crypto Oasis ecosystem published its first annual report entitled the “Crypto Ecosystem in the UAE” with the collaboration of Roland Berger. The report highlighted the growth that the UAE has witnessed in its blockchain crypto ecosystem which has resulted in the employment of 7000 people across 1400 blockchain crypto entities currently operating in the country.

As per the report the number of blockchain crypto organizations is more than 1400 in total where 66 percent are native organizations and 34 percent are non-native. Saqr Ereiqat, Co-Founder and Managing Partner of Crypto Oasis Sentio, the investment arm of Crypto Oasis, told LaraontheBlock, “Based on the information we have the blockchain crypto ecosystem in UAE has employed approximately 7000 people.”

These 1,400 plus ventures are leveraging distributed ledger technologies and related technologies to build and provide new value propositions with Blockchain innovation. Interestingly the report confirms that the UAE is now home to 21 crypto exchanges including big names such as Binance and FTX who are now fully regulated under VARA (Dubai’s Virtual asset Regulatory Authority).

Another interesting finding in the report is the registered location of these blockchain and crypto entities. The majority 489 are based out of DMCC (Dubai Multi Commodities Centre) which was one of the first free zones to develop a crypto center. Interestingly IFZA (International Free zone Authority) houses 150 crypto and blockchain entities, while the Dubai World trade Centre, the home of VARA houses 48.

DeFi one of the biggest sectors in the blockchain crypto space is also mentioned in the report. As per the report DMCC has noted that the total value locked into DeFi protocols was $20 billion at the start of 2021 and increased exponentially to $260 billion by the end of the year.

It is also expected that the global DeFi market will hit $507.92 billion by 2028. The report notes that DeFi projects in the UAE include decentralized platforms that allow you to store, exchange or use assets. While the report mentions news where some platforms will allow POS terminals that will allows DeFi to reach the masses in the UAE.

The ADGM (Abu Dhabi Global Market) recently opened its fifth regulatory laboratory sandbox program inviting fintech organization to pitch their ideas on decentralized applications. This is further stance than DFSA; the regulatory arm of DIFC has taken. DFSA recently came out with its crypto feedback statement where it notes that it will not be undertaking anything in DeFi so far.

Finally according to Roland Berger global survey it found that creating a crypto economy strategy is of high priority for 60 percent of executives. While the top three leading sectors in crypto are telco and tech, automotive, transport and logistics, and Construction & Real Estate.

UAE ranked 4th globally as most favourable crypto economy in Q3 2022

UAE ranked 4th globally as most favourable crypto economy in Q3 2022

In a recent report published by CoinCub, the UAE ranked 4th in the third quarter of 2022 as the most favourable crypto economy globally. Germany ranked 1st place, followed by Switzerland at 2nd place, then Australia in 3rd. USA ranked 7th globally.

The crypto economy rankings compiled by Coincub looked into various factors such as favorable crypto outlook, clear crypto tax rules, more transparent regulatory communications and more to rank countries.

As per the report, Germany although not a tax haven, is considered one of the strongest all-around ‘traditional-tax’ crypto economies that reward long-term crypto holders. German law charges zero tax on crypto holdings of over a year.

Switzerland ranked second with its positive crypto regulatory stance and is home to some of the top crypto organizations in the world.

Australia has shown a great appetite for crypto and the government has been equally supportive of it over the past year, pushing positive crypto legislation along with reasonable tax policy.

As per the report the UAE has enormous tax advantages and rises up on their list from 18 in Q2 2022 to 4 due to rapid turn around on all things crypto.  UAE  has a government driving it towards becoming the leading crypto economy in the Middle East with the prospect of zero taxes to pay on crypto gains for those located within the UAE’s zero tax zone. 

Singapore, on the other hand, has established itself as a crypto powerhouse in Asia, with a significant chunk of the population involved in crypto trading and investment.

The U.S dropped to the seventh spot due to its unfavourable crypto tax policy and lack of clarity on the regulatory end. However, the report highlighted that the U.S is the only country to allow crypto to form part of strategic workplace pensions. With some key crypto regulations legislature under work, the U.S could see a significant improvement in its rankings by next quarter.

In terms of growth the USA added over 100 new crypto-related companies, with the UK adding 21, Singapore 13, and Switzerland 10 in Q3 of 2022. The world also saw the addition of some 540 new crypto coins, 52 crypto exchanges of which 43 are decentralized, and 233 new crypto companies.

US still leads the top of crypto economies overall, followed by Singapore.

More Arab women being recognized for their blockchain projects, in Oman and KSA

More Arab women being recognized for their blockchain projects, in Oman and KSA

More and more Arab females are starting to enter the blockchain ecosystem, and are being recognized for their Blockchain projects. This month both in Oman as well as Saudi Arabia, young women developed blockchain projects that will add value to their economies and societies. 

Oman in its efforts to support SMEs (Small Medium Sized), has accepted and will be funding a project developed by Egyptian engineer Mirna Mohamed. The blockchain enabled project looks to oversee the value added tax system that is being utilized in the Oman today.

In an interview Mirna Mohamed states, “My father is a credit manager and for him this was an important topic so he assisted me in developing an accounting budget system using latest technologies which included new value added tax system in Oman. I chose Blockchain because it is one of the best technologies that allow the Oman government to review and oversee the accounting procedures of different companies including their VAT disclosures.”

One of the challenges Mirna faced was the lack of understanding about Blockchain technology in the Arab world which is still not clear to many. She notes that even in Oman there is currently only one blockchain system and it is still being developed.

Oman’s Ministry of Higher Education Research and Innovation accepted Mirna’s Blockchain VAT accounting platform and will be funding its implementation.

As she notes in the interview, “Blockchain is the future.”  She calls on youth her age to learn about blockchain, how to code and utilize it because that will give them a place in the new world. Blockchain is still new in the Arab world and there are still so many opportunities out there.

In another Arab country close by, Saudi Arabia’s Princess Nourah Bint Abdulrahman University under the auspices of the Ministry of Education acknowledged the winners of the National Women’s She Codes 2022 where a blockchain project called BidChain won third place.

BidChain, is a bidding platform utilizing blockchain technology that was developed by the female students at KSA’s King Faisal University.

Among the other projects that were recognized was an edutainment application designed to teach children the principles of saving and investment using artificial intelligence, as well as Early Detection of Metastatic Breast Cancer in Lymph Nodes using Artificial Intelligence.” 

More and more we are seeing Arab females becoming more involved in the tech sector and specifically in Blockchain. This is a positive reflection of the role women can play in the future of Web 3.

UAE VC Funds among strategic investors in the $20 million round for Saudi and UAE Web3 metaverse company

UAE VC Funds among strategic investors in the $20 million round for Saudi and UAE Web3 metaverse company

UAE Dubai Future District Fund, e&Capital ( formerly known as etisalat group) as well as other well renowned VC funds have invested $20 million in Web3 metaverse social app content provider VUZ. The series B investment round included international investors such as Caruso Ventures, Vision Ventures VC Fund, SRMG , Panthera Capital, Faith Capital and Webit Investment network.

In addition to the new investors, VUZ formerly known as 360VUZ is backed by investors such as Knollwood Investment Advisory, AlTouq Group, Impact46, UAE Shorooq Partners, KBW Ventures, Media Visions, Hala Ventures, 500Startups, DAI, Al Falaj, Magnus Olsson, Samih Toukan, Jonathan Labin, DTEC Ventures, Plug and Play Ventures, Al Rashid family and other strategic angel investors.

With this round, VUZ is now backed by a mix of investors based in the US and EMEA that will play a major role in supporting VUZ in its international expansion.

VUZ bridges the gap between the physical and virtual worlds to offer premium immersive content library in the world with more than 20,000 hours of immersive content covering entertainment, creators, and sports segments, and XR, VR, and AR experiences from virtually anywhere in the world. VUZ’s vision is bringing people together and connecting the world by providing authentic immersive experiences while removing the constraints of (TTA) Travel, Time, and Access to billions of people around the world.

Khaled Zaatarah, the founder of VUZ, stated,  “Our mission is to build a hyper connected product to teleport, empower, and entertain millions of users globally. We are very thankful to have some of the strongest international investors as part of our journey to build a global social immersive platform while leading the new technology revolution, accelerating the future of media and trends such as the Metaverse, and XR (AR and VR) while building strong sustainable growth.”

The funds will be used to fuel VUZ’s expansion plans in growing its core, accelerate the growth of 10% growth month over month in its recurring subscription revenue, investing in top content, hiring additional key senior hires, new social features, launching Web3 products, NFT projects to own and trade virtual assets derived from the metaverse and scaling with asset-light operations into 8 additional new international markets, following its partnership and integration with 45 Telecom Operators globally.

Zaatarah  adds, “Our plans for the future are 10X stronger than what we have been building for the past 6 years. We have built the base and now we are ready for sustainable scalability and growth at a scale-up stage. Special thanks to everyone that believed in us and to every member of our team.”

 The extended reality immersive platform VUZ reached over 1 Billion Screen Views and is aiming to reach 3 Billion Screen Views in 2023.

VUZ, an Endeavor global network company built a lean and scalable business model providing an important revenue mix, driving value as well as growth and has strong plans to scale its platform. Some of the mega plans for VUZ is building on its current IOS and Android social mobile applications are new features such as the video immersive live chatting, social in-app gifting, social commerce for creators, creators monetization and gamification plans, XR virtual technology, launching it’s SDK, scaling on the full ecosystem with META/Oculus and Qualcomm, Immersive Avatars, as well as launching its Web Platform that is expected to reach 2Bn Screen Views per year, and its Smart TV platform.

Kushal Shah, Head of Venture Capital, e& capital, commented “We are excited about investing in a tech company like VUZ that supports the creation of virtual content as well as enables futuristic immersive experiences. This is in line with our commitment to collaborate with visionary tech businesses that we believe will contribute to building a better and brighter digital future. We will continue to invest into the company’s success, partnering with them to help them achieve growth and enable meaningful progress that moves this digital world forward.”

VC firm Brinc offers crypto and Blockchain entities in UAE’s DMCC access to $150 million fund

VC firm Brinc offers crypto and Blockchain entities in UAE’s DMCC access to $150 million fund

Global VC firm Brinc has offered crypto entities residing in UAE’s DMCC ( Dubai Multi Commodities Centre) Crypto centre access to a $150 million accelerator fund.

Brinc is a portfolio company of Animoca Brands, a global leader in Web3 and blockchain investment.

Members in the crypto centre at DMCC will  gain access to Brinc’s global network of innovative start-ups as well as business mentoring services from their new office in DMCC. The partnership will support the long-term and rapid growth of the companies that develop Web3 and blockchain technologies and associated value-added services at the DMCC Crypto Centre.

By providing an unparalleled environment for crypto entrepreneurs, SMEs and multinationals, the DMCC Crypto Centre has attracted over 450 crypto firms since its launch in 2021, making it the largest concentration of blockchain and Web3 businesses in the region.

 The DMCC Crypto Centre members operate in a broad range of sectors, using blockchain and Web3 technology in areas such as financial services, healthcare, entertainment, gaming and sustainability.

Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC, stated, “We are proud to be partnering with one of the world’s leading VC firms in this space, and to meet the growing demand from our members to access funding, while also providing access to Brinc’s well-connected ecosystem. With so many global challenges occurring simultaneously, major businesses are focused more than ever on accessing state-of-the-art infrastructure within a comfortable working environment, which is exactly what DMCC strives to provide.”

Manav Gupta, Founder and CEO of Brinc, added,  “The newly launched Dubai Metaverse Strategy aims to support over 40,000 virtual jobs by 2030; while Dubai’s plan to use cutting- edge technology to improve efficiency and sustainability vastly appeals to Brinc, whose mandate since inception has been to discover and enhance businesses that creatively solve global problems. Our partnership with the DMCC will reveal a new pool of Web3 entrepreneurs and enable us to identify, empower, and invest in start-ups that shape the future based on a shared thesis and set of ideals.”

Yasin Aboudaoud, CDO and MP of Brinc MENA, commented “Brinc has an exceptional track record working with incredible partners such as the DMCC to progress innovative startups in a way that redefines sustainability while delivering tools, networks, and knowledge to some of the world’s most promising and innovative founders. Collaborating with the DMCC and its vibrant community at a time when MENA is welcoming blockchain and digital asset innovation is a hugely exciting prospect. The ability to build networks in Web3 – where community is king – will be invaluable to our mission.”

In H1 2022, DMCC broke all previous records by attracting 1,469 new member companies. Owing to the leading environment provided at the Crypto Centre, over 14% of these new company registrations were related to crypto activities.

UAE Venom Blockchain now has its own Virtual asset Exchange, Venomex

UAE Venom Blockchain now has its own Virtual asset Exchange, Venomex

UAE based Venom Blockchain which recently received a license from ADGM ( Abu Dhabi Global Market)  in early October 2022, now has a regulated virtual asset exchange on its roster, Yoshi Markets,  renamed to Venomex.

In March 2022, Yoshi Markets previously known as Arabian Bourse Limited (ABX), received the Financial Services Permission (FSP) from the Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM). The FSP allowed Yoshi Markets to operate as a Multilateral Trading Facility (MTF) and Custodian for virtual assets.

Now Yoshi Markets has renamed itself to Venomex, reflecting the recently approved Venom Blockchain platform, which will allow the provisioning of virtual assets and blockchain based services. Venom blockchain is building the first NFT marketplace in the UAE from ADGM as well as the issuance of first fiat backed stablecoin.

Mustafa Kheriba, the Executive Chairman of Venomex, stated, “This is an exciting time for us at Venomex. The new name and brand will further position Venomex as an entity that aims to harness the potential of Virtual Assets and Blockchain in a much more impactful manner. With the new name, we plan to unveil services that will have multi-faceted use cases and benefits for our customers and strategic partners alike.”

Arshad Khan, CEO of Venomex, added, “We are extremely happy to announce the new name. As the Virtual Assets landscape is shaping up in the UAE, owing to the clarity of regulations and emergence of multiple ventures in this space, we see the rebranding initiative as the first step towards becoming an end-to-end ecosystem player. I would like to thank the Venomex shareholders and the FSRA for their continuous support and guidance.”

Venomex Limited is a Multilateral Trading Facility (MTF) and Custodian, based in Abu Dhabi Global Market (ADGM) and has received FSP from Financial Services Regulatory Authority of ADGM. As a virtual asset MTF and Custodian, Venomex aims to be a preferred venue for virtual assets listing, trading, settlement and custody and will offer a fully integrated ecosystem to institutional, HNI and retail investors.

UAE Mubadala Capital takes first step in crypto blockchain direction and sponsors Token 2049 in London

UAE Mubadala Capital takes first step in crypto blockchain direction and sponsors Token 2049 in London

UAE Mubadala Capital, a wholly owned subsidiary of Abu Dhabi sovereign fund Mubadala, is sponsoring for the first time a crypto event in the United Kingdom. Mubadala Capital, global asset managers with a presence in Abu Dhabi UAE, London, New York, Rio de Janeiro, and San Francisco, manages over $16 billion worth of assets.

Mubadala Capital is participating as a bronze sponsor at the Token 2049 event in London. While Mubadala Capital commenced operations in November 2021 as a subsidiary, it had been investing for over a decade. The wholly owned asset management is focused on investing in disruptive technologies.

The company had grown significantly in scale over the past decade, with $9 billion in third-party capital vehicles on behalf of over 50 institutional investors.

While Mubadala Capital has a strong portfolio of investments in companies across the sports media and entertainment sector including EMI Music Publishing, Endeavour Group Holdings, Reigning Champs, Ultimate Fighting Championship (UFC) and the Yankees Entertainment and Sports Network (YES Network), it has not announced investments in the crypto or blockchain ecosystem.   It has acquired Canada Cartage, a leading logistics platform, as well as invested in Australian company SX Global which is set to promote the next FIM super cross World Championship, but nothing pertaining to blockchain or crypto that was made public. 

It also recently closed its first Fund in Brazil, under the name the Brazil Opportunities Fund I, with a total commitment of $322 million and in August 2021 it also closed a $1.6 billion third party equity fund focused on investing in media, sports, consumer and food services across North America and Europe.

Mubadala Capital has even invested $72.5 million in a Series A round in Pretzel Therapeutics which is developing a suite of first in class therapies that can correct mitochondrial DNA mutations, modulate mitochondrial DNA expression, and improve mitochondrial quality control.

It seems that their sponsorship of Token 2049, Europe’s crypto event, being held on the 9th-10th of November might be the first step in the direction of crypto and blockchain ecosystem.

TOKEN2049 is organized annually in London and Singapore, where founders and executives of the leading Web3 companies share their view on the market. It will have more than 150 speakers and 3000 attendees.

There were some statements made by the CEO and Managing Director of Mubadala, that showed signs that they were starting to look into the crypto ecosystem and already investing in blockchain.

CEO and Managing Director Khaldoon Al Mubarak said in an interview with CNBC back in 2021, “I think it (crypto) is real. This is a business that had $200 billion worth of value two years ago, and is $2.5 trillion value today and growing. So while many people are sceptics, I do not fall in that category.”

He added at the time, “The evolving regulatory environment will help crypto transition into something new. We are investing in the ecosystem around crypto, be it blockchain, energy usage.”

It is noteworthy that Mubadala was one of the investors in virtual asset exchange out of Abu Dhabi called Midchains.

Companies participating at Token 2049 include, Aave, Tezos, Tether, The Sandbox metaverse, BitMex exchange, Sygnum Digital bank, Elrond, Skale and so many more.

So could this be the start of a new journey for Mubadala Capital into the crypto, metaverse and blockchain space? It just might be and it would not be that surprising given the investments and funds targeting crypto and its ecosystem in the region.

The MENA region is witnessing more and more venture capitalist funds investing in crypto and blockchain entities, with names such as Cypher Capital, OasisX part of CryptoOasis ecosystem, Ghaf Capital, Shorooq Partners and even Investcorp launching funds focused on crypto, and Blockchain.

In addition, UAE artificial intelligence firm G42, which Mubadala is an investor in, launched a $10 billion fund to invest in late-stage technology companies. The fund is targeting a broad spectrum of technologies.

Even Canadian businessman, Kevin O’ Leary, nicknamed “Mr. Wonderful”, an advocate of cryptocurrency recently announced that he is now a UAE citizen because he wants to work freely in a region that has attracted investment by some of crypto’s heaviest hitters, including FTX, Binance and Crypto.com. He also announced the launch of a Web3.0 investment fund called Cipher with the lead investor coming from the UAE.

So we might be reading about Mubadala Capital’s latest investment in crypto, blockchain or both sooner than we think.

Del Monte Produce acquires 39 percent of Jordanian Blockchain food traceability startup Decapolis

Del Monte Produce acquires 39 percent of Jordanian Blockchain food traceability startup Decapolis

Fresh Del Monte Produce a global integrated producer, distributor, and marketer of fresh and fresh cut fruits and vegetables has  acquired a 39 percent stake in Jordanian Blockchain driven food safety and traceability startup Decapolis. 

The investment is part of Fresh Del Monte’s technology-driven mission to offer best-in-class, innovative solutions for its products and services, and to provide sustainable solutions that other businesses and industries can benefit from.

The two companies plan to roll out Decapolis Food Guard (DFG)™, the blockchain-based traceability solution, across all Fresh Del Monte business segments, starting with Fresh Del Monte’s pineapple operations in Costa Rica. 

Decapolis Food Guard provides full traceability solutions through the DFG chain of records which capture assessments at each stage of production, from planting to distribution through the use of QR codes. Deploying blockchain technology ensures data remains immutable and QR codes on product labels certify end-to-end traceability. Anyone who scans the QR code will be able to see a complete log of product information from farm to fork. This traceability process allows for trusted record keeping in the supply chain, whether it impacts consumer knowledge, food safety, or quality analysis. Fresh Del Monte and Decapolis also plan to provide the Decapolis Food Guard (DFG)™ to other interested businesses.

Mohammad Abu-Ghazaleh, Fresh Del Monte Chairman and Chief Executive Officer, stated, “Now more than ever, consumers are very cognizant of what goes into their food. With this blockchain technology, they’ll know exactly what has gone into the product, and where it has traveled until the moment it was purchased for consumption. We’re excited to begin rolling out this traceability solution to all Fresh Del Monte products.” 

Decapolis has successfully developed and deployed this solution in the private and public sector, spanning four continents. 

Abedalrhman Habashneh, Decapolis Founder and Chief Executive Officer added, “We are in the business of doing good. We embark on this endeavor with full confidence in our company, our offerings, service, and the people we serve. It will surely be a promising and fruitful venture, a force multiplier to work that positively impacts communities, families, and the future of healthy living and technology for good. We remain steadfast in moving towards our vision of becoming the leading global reference platform for compliance and certification for food trade worldwide.”