Liv Bank, the first digital bank in UAE, and a subsidiary of Emirates NBD on its website, has launched its first crypto trading campaign in the UAE, spurring the first outright competition between UAE banking sector and crypto exchanges.

While Liv Bank announced their foray into the crypto trading arena back in March 2025, it is only now that they outrightly showcased it on their website and announced their first campaign.

Utilizing services of both Aquanow crypto exchange in the UAE, as well as Zodia Custody services, UAE Liv Bank have showcased themselves as a trusted partner to invest in crypto. UAE Liv Bank, explains how users in the UAE can trade securely with the Liv app for fees as low as 0.5% with guided modules and the security that Emirates NBD Bank brings.

In its crypto trading campaign, Liv Bank is offering every trade placed of order value USD 50 or more one entry into each of the draws. As they noted, “The more the trades, the better your chances to win! Offering prizes of 100,000 AED during the months of May and June 2025.

Users will be able to trade crypto assets such as Bitcoin, Ethereum, Solana, Cardano, Ripple and others.

According to Liv Bank they have simplified the crypto trading process. There are no seed phrases or downloading digital wallets, all users need to to is use the Liv app, As they note, “With Liv, you can begin with small denominations, learning and growing as you go through guided modules that are designed to help you make informed decisions.”

All users have to do is sign up or log in to the Liv X app, Click on the Wealth tab then simply click Apply on the Crypto tile, and fill out the requested details, and submit. Then users can start accessing all their crypto investments.

In March 2025, Liv digital bank a part of Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, announced the launch of their cryptocurrency offering within its mobile banking app – Liv X allowing users to buy sell custody and trade cryptocurrencies in partnership with Aquanow, a UAE regulated crypto asset exchange and Zodia Custody also regulated in the UAE.

At the time Liv digital bank noted that it was committed to introducing innovative products to its customers and this new cryptocurrency offering, with crypto infrastructure operated by Aquanow and custody services performed by Zodia Custody.