Myco, a blockchain video streaming platform with a major footprint in MENA has secured the digital streaming rights for HBL PSL Season 9 & 10. The 2024 Pakistan Super League (PSL 9) will span 31 days, starting on February 17 and concluding on March 18, with a total of 34 matches scheduled across four venues: Karachi (11 matches), Lahore and Rawalpindi (9 matches each), and Multan (5 matches).
As per the press release, this milestone not only reshapes the landscape of digital sports streaming but promises an unparalleled cricket viewing experience for fans in Pakistan.
Cricket enthusiasts can now enjoy the thrilling HBL PSL matches in HD for free on myco. The Blockchain enabled platform’s unique “Watch & Earn” model elevates the viewer experience by allowing them not only to enjoy the game but also empowers viewers to earn based on their watch time. Engaged viewers become stakeholders in the advertising revenues generated by the platform, delivering an interactive and rewarding experience to sports viewing.
The integration with myco’s payment partner, Simpaisa, enhances the unique “Watch & Earn” model where users can easily withdraw their earnings directly into 35+ bank accounts and all major digital wallets in Pakistan, adding a seamless and convenient aspect to the rewarding experience.
The success trajectory of myco gained momentum during the ICC World Cup 2023, where it emerged as the preferred choice for cricket enthusiasts. Trending at the top positions on both app stores and play stores, myco distributed over 20 million PKR worth of advertising revenue to more than 250,000 highly engaged viewers.
The platform continues with its streaming of various cricket leagues in Pakistan & globally, including ILT20, SAT20, and SPL. Myco boasts a rich history of collaborations, having partnered with PCB, English Premier League, and the Emirates Cricket Board, as well as major squash, tennis, and racing festivals worldwide.
With a global presence spanning 204 countries and a user base exceeding 6.5 million registered users, myco offers an extensive library comprising over 500,000 content items, ranging from documentaries and films to a diverse array of creator and influencer partnerships, alongside live sports.
Somair Rizvi, Co-Founder & COO myco, expressed his enthusiasm, stating, “We are committed to bringing premium sporting events and content libraries to our Pakistani viewers. This move strengthens our dedication to providing top-notch quality entertainment while empowering our viewers to have a sustainable stake within the content economy both from a financial and creative standpoint.”
Recently myco Blockchain video streaming application disrupted the sports streaming space by become the first to offer exclusive live sports in a watch&earn model with participation from top global brands as advertising partners.
