Researchers at King Saud University Saudi Arabia have released a research on the relationship between Bitcoin and e-commerce in Saudi Arabia with results showing rapid growth in ecommerce, some knowledge of Bitcoin, and a positive correlation between Bitcoin and e-commerce in the Kingdom

Researchers Dr. Layla Hajr, Suzan Katamoura, and Abdulrahman Mirza, developed a hypothesis to investigate and test the impact of Bitcoin on Ecommerce use in Saudi Arabia using a survey.

The survey analyzed factors such as Bitcoin awareness, usage among Saudi Arabian consumers. Responses were collected from individuals and employees of various companies working in different occupations in Saudi Arabia. In addition, statistical tools SPSS and SmartPLS were used to test the study’s hypotheses.

As per the survey results, there has been a rapid growth in e-commerce transactions and some knowledge of Bitcoin. Most importantly as per the researchers the survey showed a positive correlation between digital currencies ( Bitcoin) and e-commerce in Saudi Arabia.

The authors noted “The study also opens the way for future investigations into topics including Saudi Arabia’s regulations for Bitcoin, consumer attitudes toward Bitcoin, and the potential of blockchain technology for enhancing the nation’s e-commerce processes.”

Saudi Arabia is among the world’s largest e-commerce markets; the statistics in this sector reported that the volume of e-commerce transactions approached $5.7 billion. Also, Saudi e-commerce contributed to the GDP with a return of $10,482 billion in 2020 (Chamber, 2019). As a result of this swift growth in both technologies’ inventions and e-commerce transactions, new electronic methods were developed, for example, STC Pay, and others.

The King Saud University authors expected that the usage of Bitcoin might increase e-commerce transactions. Using an anonymous online survey to test their hypothesis the survey targeted different  community sectors, including various professionals (governmental, semi-governmental, private companies, private businesses, and students) in Riyadh and Jeddah cities.

124 respondents from the cities of Riyadh and Jeddah answered 14 questions.  Responses were collected from participants who work in different occupations, including governmental entities, Semi-governmental Authorities, Private Sector Companies, Private Business individuals, and students. Of the questionnaires answered, 56.5% were female. Additionally, 42.7% of the respondents were between 31 and 40; the rest were distributed between different age categories. The least (11.3%) of the participants held Diploma, and the remaining had a degree of Bachelor and above.

The survey while just a beggining is interesting especially as KSA is working on its CBDC project.