UAE Everdome, interactive metaverse experience creators, and Immerso, an Eros Innovation company- home to Eros Media and Eros Now, and a global leader in AI innovation and intellectual property (IP), have joined forces to enrich metaverse entertainment experience.

As per the press release, the partnership combines Immerso’s exceptional IP portfolio, featuring an extensive library of over 12,000 film titles, with Everdome’s immersive technology. Together, they aim to transform how audiences engage with entertainment in the digital era. The initial focus will be on integrating Indian cinema’s vast library of films, stars, directors, and influencers into immersive virtual worlds, together, Immerso and Everdome will offer audiences entirely new ways to connect with entertainment.

Backed by Eros Innovation, Eros Media World boasts a 30% market share in the Indian film industry, selling 2.7 billion tickets annually and reaching a global audience in the billions. This partnership unlocks the potential to become the world’s largest film market for metaverse engagement.

Jeremy Lopez, CEO of Everdome, commented, “This partnership propels Everdome’s vision to merge the metaverse with AI tools and intellectual property, setting the stage for the creation of interactive, metaverse-native IP experiences for brands on a global scale. With nearly 50 years of Bollywood history under their belt and a strong commitment to the metaverse and immersive computing, Immerso is the perfect partner as Everdome steps into its next chapter.”

Swaneet Singh, CEO of Immerso added, “We firmly believe in the transformative potential of virtual experiences and Web3 in reshaping the way users connect. By combining immersive experiences with AI-powered hybrid content and user-generated creation, we’re opening up new possibilities – and we are thrilled to be at the forefront of this innovation alongside Everdome.’’

Immerso is positioned to lead large-scale innovation in AI, entertainment, and the metaverse. As one of the first AI Intellectual Property (AIIP) companies, Immerso owns over a trillion AI tokens and has trained models across all LLM platforms. This foundation, coupled with initiatives such as establishing India’s first AI Park and a billion-dollar investment in a Malaysian AI park and film studio, showcases Immerso’s commitment to pushing the boundaries of digital experiences.

Everdome, recognized for its expertise in creating immersive and accessible digital experiences, is bringing real use cases and larger audiences to the metaverse. With a proven track record of collaborations with global brands like the Alpine Web3, and Binance Fan Token Everdome is well-versed in bringing established IPs to life in new and engaging ways.

UAE based Blockchain, VR, NFT enabled physical theme park builder has received millions of dollars in investment from KSA’s sovereign fund backed Riyadh Seasons. The majority of the $55million raised came from Riyadh Seasons. U.S. based Galaxy Interactive, venture capital firm focused on gaming, led the latest funding round, which includes other international investors.

Founded by Alexander Heller in 2020, Hyperspace is building physical theme park attractions that are blockchain-enabled and extended reality-native, with it making use of cutting-edge emerging technologies, spatial compute layers, real life virtual effects, and non-fungible token (NFT) projects

Heller sees them as physical front ends to the metaverse, with visitors to these venues making use of the developed technologies to access everything from surreal-istic playgrounds and immersive neighborhoods, to virtual production stages containing holographic super cars and high-end digital fashion.

HyperSpace had raised $11 million in equity in 2021 allowing it to scale its operations. At the time Heller noted, “In a world where blockchain, spatial computing, digital identity, and growth in the gaming and social media sector took meteoric steps in 2021, HyperSpace has rooted itself in building towards a future where these trends find place in the amusement attractions industry.”

In Q3 of 2023 Hyperscale will launch in Dubai Mall the House of Hype after it successful launched its first Immersive AYA space in Wafi Mall where nearly half a million enthusiasts paying $34 to enter its 40,000-square-foot park.

According to the Financial Times article KSA Riyadh Season, a government-backed entertainment initiative under the auspices of the sovereign wealth fund, has invested the majority of the $55mn of debt and equity raised by HyperSpace.  Riyadh Season is led by Turki al-Sheikh, who chairs the General Entertainment Authority.

HyperSpace is launching House of Hype in Riyadh in November.  The Riyadh-based company plans to expand in Saudi Arabia and beyond to the US. “There’s a big focus on expanding the business” to the rest of the world, Heller says in the interview with FT.

He adds, “Riyadh was a uniquely attractive partner, Heller said, given the importance of shopping centers to Saudis, who are also highly engaged in social media. HyperSpace is keen to be behind the push to attract consumers back to shopping malls, which have been hit by a rise in online shopping. Our parks adapt the best ingredients of video games, social media, and Web3 culture; translating them into future forward entertainment attractions.”

UAE based EnjinStarter MENA, a web3 Launchpad and incubator, has become the first launchpad globally to receive initial approval by Dubai’s virtual asset regulatory authority.

According to the unilateral announcement, EnjinStarter will continue to undertake the in-depth process of applying for a licence, in accordance with VARA requirements.

With the Middle East and North Africa considered to be a booming Web3 market, Enjinstarter is seeking a foothold in the region as it aims to be the premier Launchpad and incubator for Web3 metaverse, gaming, and entertainment experiences.

Enjinstarter has ambitious plans to be the go-to provider for Web3 adoption in the region, including the addition of more portfolio projects focusing on impact and sustainability initiatives that complement the UAE’s commitment to climate action.

“This is an important step for Enjinstarter. Getting initial approval and continuing with our license application makes clear our commitment to achieving the highest standards of accountability and transparency in the Web3 space. We are committed to   conforming to VARA’s high standards and know this will only accelerate our growth in the Middle East and beyond,” said Prakash Somosundram, co-founder and CEO of Enjinstarter.

“Dubai has been laser-focused on establishing itself as a global hub for Web3. It continues to provide much-needed leadership in terms of regulation and innovation, especially with initiatives such as VARA’s own foray into The Sandbox. We are looking forward to getting started here and contributing to Dubai’s growing Web3 ecosystem,” added Vasseh Ahmed, Enjinstarter MENA’s managing director.

One of China’s biggest entertainment companies, WanTing Group, will be opening its venue in the GCC, with VISION in November 2022. The night club will located at The H Hotel Dubai, VISION will be the first night club build around the metaverse, where payments can be made in crypto and NFTs can be used and bought. It will also be  the only nightclub in the world to achieve cross-border collaboration with the famed Jacob&Co brand with the launch of the VISION x Jacob&Co wristwatch.

Club-goers and crypto-owners will be able to turn coins into cocktails and enjoy a plethora of exclusive benefits at the venue, with NFTs also available for purchase and for use.

Further elevating the guest experience, VISION will launch in partnership with Jacob&Co, the renowned luxury jewellery and wristwatch brand, to create exclusive VISION x Jacob&Co timepieces, that will be available to those who purchase the venue’s unique NFTs. An exclusive branded VIP table will also be established at VISION along with other Jacob&Co elements.

The ambiance at VISION exudes opulence set in a futuristic space, featuring laser beams and LED lights that radiate through the entire venue. Guests can look forward to visionary décor and entrancing techno beats blended with Hip-Hop and Pop favourites that are sure to transform any night into an other-worldly experience. Situated at the luxurious H Hotel Dubai, VISION will be an extraordinary destination with a vibrant dancefloor as well as options for intimate, private booths and rooms for VIP clientele.              

Chris Wang, Chief Executive Officer of VISION and Hang Zhou WanTing Catering & Entertainment Management Co., stated, “We are extremely excited to be launching our first venue in the region in Dubai. There is so much potential in the Middle East in terms of nightlife entertainment, and we look forward to presenting a celestial nightlife experience for guests and clients with VISION. At the venue, we plan to provide club-goers space to connect through light and sound, turning their evenings into a stellar visual and audio haven.”