New rules govern how virtual assets are marketed in Dubai

New rules govern how virtual assets are marketed in Dubai

Dubai’s Virtual Asset Regulatory Authority (VARA), with the commencement of its Minimum Viable Product (MVP) Phase, has announced Regulatory Guidelines on Marketing, Advertising and Promotions of VA across the Emirate of Dubai.

The new VARA regulations specifically address marketing and communications activities, ahead of operationalizing the MVP licensees so that any mass-market information dissemination and consumer solicitation are designed to safeguard community interests.

Regulations on Marketing, Advertising and Promotions of Virtual Assets cover all forms of outreach, communications and advertising, including publication of information, awareness building, customer engagement, and/or investor solicitation.

VARA rules extend to VA related communications by any entity leveraging Dubai-based media sites, search platforms, and online or off-line publishing channels that explicitly target customers within the Dubai market, establishing guardrails on permissible audience segments, in addition to content obligations.

Equally all content dissemination channels operating from Dubai are obligated to act responsibly, and ensure compliance with prevailing Guidance as it pertains to VA communications facilitated via their platforms.

VARA guidelines further detail the obligations of Dubai licensed VASPs and any advertising platforms that are positioning VA content across traditional and new-age media channels for the Dubai market, to ensure factual accuracy, explicitly demonstrate any promotional intent, and in no way mislead on the guaranteed nature of their returns.

The principles are supplemented by rigid enforcement standards and penalties for non-compliance that collectively provide market confidence ahead of MVP operations, as it augments marketing, data protection and consumer protection laws that have been well embedded across the UAE.

Saudi Arabian’s traded 20 billion USD worth of virtual assets in 2021

Saudi Arabian’s traded 20 billion USD worth of virtual assets in 2021

800,000 Saudi’s used digital currencies in 2021 with the value of virtual asset transactions in Saudi at around 20 billion USD and this is expected to grow five times over the next five years. The information was shared by Ali AlObaid, Managing Director of BitOasis crypto exchange, to Arab News

In the article he states, “We believe that this can grow by five times over the next five years. Last year, KSA probably represented 15 percent of Gulf Cooperation Council and Middle East and North Africa activity.”

He added that around 4 percent of adult population in MENA will have invested in crypto by the end of 2022. While in the USA 20 percent of adults have invested in crypto.

BitOasis user base in KSA is primarily millennials, 25-34 year old’s, with 30 percent of those trading on BitOasis between the ages of 35-44 years.

In a YouGov survey recently it noted that 1.8 percent of Saudi Arabian residents currently trade in cryptocurrencies. Yet it is Morocco that tops crypto ownership as per a TripleA report, followed by Egypt, UAE, and then KSA.

The report noted that in 2021 3.9 percent or 300 million people were crypto users globally with 18,000 businesses accepting crypto payments.

The Tug of War between the Wall Street of Crypto and the responsible Global crypto Hub

The Tug of War between the Wall Street of Crypto and the responsible Global crypto Hub

So Now the UAE is being dubbed the Wall Street of Crypto. The terminology was first coined by no other than CZ (Zhao Changpeng) the Founder of Binance, whom a BloomBerg article noted as saying that the UAE is definitely the headquarters of Binance. This is the first time in the history of Binance where it actually announces it even has a headquarter.

It would seem that the Wall Street of Crypto has ousted both France and Bahrain as the base for Binance, as well as Singapore which Binance retreated from several months ago.

In the meantime Binance is actually bringing on Wall Street veterans such as Vishal Sacheendran, the former New York Mellon Bank executive who now holds the position of UAE based director for the Middle East and North Africa.  Richard Teng the head of Middle East and North Africa at Binance says more appointments from the banking sector will follow.

So far the UAE has granted licenses to a handful of international and global crypto exchanges including the latest Kraken, in addition to Binance, crypto.com and others.

Despite this, Singapore is fighting back. Mr Ravi Menon, Managing Director, Monetary Authority of Singapore, explained during the Financial Times’ Crypto & Digital Assets Summit on 27 April 2022 how much effort Singapore has put into blockchain, digital assets and digital payments.

As Menon in his speech stated, “In the last two years, we have granted licenses or in-principle approvals to 11 digital payment tokens service providers. They include global stablecoin players like Paxos, crypto exchanges like Coinhako as well as established financial institutions like DBS Vickers.  We have also issued in-principle approvals to Revolut and Luno.”

He adds, “The licensing process is stringent because we want to be a responsible global crypto hub, with innovative players but also with strong risk management capabilities. We only approve applicants with strong governance structures, fit and proper board and management, and we go through their track record.”

This ofcourse comes after the UAE announced its virtual asset regulatory Authority and its open stance towards crypto.

The interesting take away from all of this is who will eventually win the tug of war to be the hub for blockchain, crypto, and digital asset innovation, will it be The Wall Street of Crypto or the responsible global crypto hub, or maybe another country all together.