As a result of the recently launched Dubai’s metaverse strategy which aims to increase the contribution of the metaverse sector to Dubai’s economy to US$4 billion by 2030 and increase its contribution to Dubai’s GDP to 1 percent, regional companies in the MENA region, specifically Turkey are flocking towards the country. Burak Soylu, CEO of Har Group, noted in a recent tweet on the productive meeting he and his team had with UAE Minister of State for Foreign Trade, Dr. Thani Bin Ahmed Al Zeyoudi. 

He stated, “We had a productive meeting with Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, about the UAE’s work in the metaverse and web 3.0.”

Turkish based Har Group incorporates under its wings five companies in the sector of technology, tourism, energy and agriculture and comprises over 500 employees.

One of its companies is Roof Stacks, a software company that specializes in tourism systems, the metaverse, augmented reality, game development and financial technology. As per their website they are the flagship company of Har Group. Under the entity are sub units that include Roof Tickets and Roof Moneys.

Har Groups also holds an entity called Roof XR that designs GoArt Metaverse, built on AR augmented reality technology with offices in both the USA and Turkey.  Roof Moneys is the designer of the Goarc token used on the GoArt Metaverse platform. In the fictional universe of GoArt, these coins, where users can shop and interact with other avatars using Goarc tokens with their own avatars, are produced based on RoofPay and Ethereum.

As per Har Group website, “GoArt is one of our most important investments, which we believe will be an important factor in the digital future of Turkey and the world in the near term.”

It seems that the UAE will witness more interest and meetings from metaverse companies across the MENA region and globally.