Retail customers in UAE will now have blockchain based receipts

Retail customers in UAE will now have blockchain based receipts

UAE based Klipit a blockchain digital transaction solutions provider has launched a blockchain paperless receipt application to be utilized by the retail and service sector.

As per the press release, the solution aims to redefine commerce with its efficient, eco-friendly approach to transaction management especially since 76% of GCC consumers prefer digital receipts.

Klipit is set to transform retail commerce by introducing a digital receipts system that promises enhanced efficiency and a reduced carbon footprint. Today more than 95% of paper receipts are discarded within days. Kilpit’s digital platform intends to streamline the customer experience and transaction management.

“klipit is more than a response to the market’s call for digital transformation; we’re delivering a comprehensive solution to lead it,” says Mr. Venkat Reddy, CEO of klipit. “In the UAE’s Year of Sustainability, we’re proud to align with the nation’s vision by crafting a platform that combines efficiency with a commitment to sustainability. klipit doesn’t simply change how transactions are recorded; we’re elevating them into opportunities for enhanced customer engagement, growth, and eco-friendly leadership.”

Businesses and consumers can explore its digital receipts vault, a versatile solution aimed at bridging the gap towards achieving comprehensive, eco-friendly goals for a sustainable future.

Designed as a retail application to revolutionize the retail experience through a suite of comprehensive features, the app provides Secure Digital Receipt Management, effectively streamlining the storage and access of receipts, thereby enhancing organizational efficiency. A critical aspect of klipit is its robust Data Security, utilizing blockchain technology to ensure unparalleled protection of transactional data. This is complemented by Business Analytics functionality, which offers valuable insights to help businesses optimize their operations and make data-driven decisions.

Additionally, the app boasts a User-friendly Interface, meticulously crafted to simplify transaction processes for both customers and businesses.

Mashreq Bank to utilize Fils Blockchain enabled platform for sustainability

Mashreq Bank to utilize Fils Blockchain enabled platform for sustainability

UAE based Fils, a Blockchain enabled digital platform for launching sustainable focused products has signed an MOU with Mashreq Bank, a financial institution in MENA.

The partnership will develop a corporate carbon offsetting offering that helps corporate and institutional clients to integrate carbon offsetting directly from their Mashreq corporate accounts.

In a bid to eliminate the deceptive practice of misrepresenting environmental responsibility through greenwashing, Fils infrastructure uses blockchain technology to track all carbon credits used to avoid double counting and provide transparency.

The MoU was signed at Mashreq’s Global HQ by Nameer Khan, founder of Fils; and Mashreq’s Head of Corporate and Investment Banking Group, Joel D Van Dusen, with the support of the UAE’s Chief Trade Negotiator and Assistant Undersecretary for International Trade Affairs at the Ministry of Economy, H.E. Juma Al Kait.

The agreement represents the first step in Mashreq’s development of specialized carbon-offsetting blockchain enabled financial products, which will launch in collaboration with selected UAE-based Mashreq corporate clients. With the initial solution expected in the first half of 2024, the announcement represents a critical milestone for the region’s financial sector, underlining a significant shift towards incorporating environmental responsibility within the region’s financial practices.

Within the UAE, carbon credits are an increasingly important part of the decarbonization strategy. The partnership between Mashreq and Fils will create a solution that solves a number of historic challenges, including the fact that trading markets are not typically accessible directly by corporates.

The account will also solve the problem of minimum purchase amounts that typically apply, whereas FILS will provide fractionalized credits. This removes the complexity and accessibility of dealing directly with the carbon credit markets and simplifies the purchasing, auditing, and reporting through Mashreq.

Joel D Van Dusen, Head of the Corporate and Investment Banking Group at Mashreq, said, “This initiative will have a broad impact on Mashreq’s corporate clients, offering a solution designed to contribute towards environmental sustainability. It also reinforces the UAE’s position as a pioneer in integrating sustainability into its economic and financial sectors, aligning with the nation’s role in hosting COP28 and its ambition to lead global sustainability efforts. Furthermore, the pioneering initiative signifies Mashreq’s dedication to sustainable practices.”

The new carbon offsetting corporate offering from Mashreq is a unique product that reflects the growing use of carbon credits. 41% of global companies plan to use carbon credits to meet their  carbon reduction targets, and the carbon credit market is expected to grow at a 30% CAGR over the coming years.

Nameer Khan, Founder of Fils, said, “Fils’ partnership with Mashreq in the development of a ground-breaking carbon offsetting product is a powerful catalyst for the evolution of ESG enforcement across the region’s financial markets.  Created with transparent KPIs, the accounts spell the end of greenwashing and clear a path towards greater accountability and implementation of actionable outcomes that can improve the sustainability of the world we live in.”

New UAE Fashion luxury brand launches collection with NFTs

New UAE Fashion luxury brand launches collection with NFTs

UAE luxury brand Kelvin Haus launches with a unique collection that utilizes NFTs to offer consumers a sustainable future for fashion.

Founder Hammad Anwar shares, “Our journey starts here, in the heart of the UAE, where each garment reflects our commitment to supporting the local community while championing eco-conscious fashion.” Aligned with Vision 2050, Kelvin Haus ethically sources sustainable raw materials and expertly crafts them in the Kelvin Haus Atelier, a symbol of luxury and exclusivity.”

In its first product release dubbed “The Street Tee.. Dubai edition” of just 971 pieces, they are introducing Blockchain ownership and NFTs (non- fungible tokens) to deliver authenticity and interactive engagement with every garment. The NFTs will also offer customers unique experiences and benefits, showcasing Kelvin Haus’s commitment to leading in fashion technology.

Collaborating with local artists, Kelvin Haus has curated a limited edition design that authentically captures the vibrant essence of Dubai. The brand’s unwavering commitment to inclusivity is evident in its exhaustive efforts to cater to all body sizes, offering a diverse range of fits tailored to suit every unique body type.

Sustainability is the cornerstone of Kelvin Haus. With the fashion industry generating 1.92 million tons of textile waste annually, the brand champions the use of recycled fibres, adhering to the highest ecological standards such as OEKO-TEX® and GOTS. Kelvin Haus pioneers the circular fashion economy with sustainability embedded in every operation.

UAE Fils leverages Blockchain Sui platform to track carbon credits

UAE Fils leverages Blockchain Sui platform to track carbon credits

UAE Fils leverages Blockchain Sui platform to track carbon credits. Sui is a next generation Layer 1 blockchain.

The collaboration will leverage blockchain technology to serve use cases in line with the ESG goals that modern businesses are seeking. Users will also benefit from the unique crypto wallet infrastructure provided by Sui. For example, using Sui’s zkLogin tooling, end users can authenticate by simply using Web 2 social credentials, creating and accessing their wallets will be effortless.

Nameer Khan, the Founder and CEO of Fils stated, “Sui offers speed and scalability that is unique, along with a commitment to sustainability that make them an ideal partner for us. We look forward to leveraging this capable blockchain to offer an unprecedented solution to one of the world’s most intractable challenges,” said Nameer Khan.

Fils officially launched in November with its B2B2C product offering, the company is targeting several industries including financial services, hospitality, and e-commerce. With Sui platform, Fils can now elevate the user experience and enhance the platform’s capabilities through blockchain technology.

Greg Siourounis, Managing Director at the Sui Foundation, added, “The most important challenges of our era demand the most capable technology implemented by the strongest teams working together to build solutions. I am extremely proud to see Sui’s infrastructure being integrated by the forward-thinking team at Fils to address the crucial global issue of climate change in a fundamentally new way.”

So far there have been many announcements pertaining to Blockchain platforms for Carbon credits or sustainability including the recent e&enterprise announcement today.

UK Blockchain platform ZERO13 wins UAE Central Bank COP28 Techsprint

UK Blockchain platform ZERO13 wins UAE Central Bank COP28 Techsprint

The UAE Central Bank announced the result of the Cop28 UAE Techsprint, where UK Blockchain solution provider ZERO13, was recognized in the category of “Innovative blockchain solutions in sustainable finance to scale up climate action. ZERO13 blockchain driven platform facilitates issuance, trading, clearing and settlements of carbon credits linked to tangible ESG (Environmental Sustainable Goals) using interoperable blockchains and APIs.

As per ZERO13 website, ZERO13 is helping to achieve Net Zero by combining AI and blockchain to restore trust in carbon credit markets, addressing green washing, double counting, price transparency, vertical silos and market fragmentation.

UAE TechSprint launched by The UAE Central Bank, COP28 presidency, the Bank for International Settlements (BIS), and the Emirates Institute of Finance (EIF); is a global initiative that promotes  technology innovation in scaling sustainable finance, aligned with the CBUAE’s goals to drive digitalization, advanced technologies, and sustainability in the financial sector.

COP28 UAE TechSprint attracted 126 proposals from across 31 countries, engaging participation of financial innovators and developers from around the world. Following the submissions of proposals, 15 finalist teams were shortlisted and presented their prototypes to an independent panel of judges who selected the best solution in each of the three categories below.

Other winners included Intensel, from Hong Kong,  which was recognized in the category of “Innovative artificial intelligence solution to scale up sustainable finance and climate action” with their climate analytics platform that leverages artificial intelligence, satellite imagery and climate and financial models to measure and translate climate hazards into financial risk at the asset level.

In addition to  Evercomm, from Singapore, which was recognized in the category of “Innovative IoT and sensor technology solutions in sustainable finance to scale up climate action” with their IoT-powered digital emission disclosures and verification for industrial emission reduction strategies supporting compliance and sustainability-linked financing.

The teams behind these solutions along with the shortlisted participants will each be eligible to receiving an award to help them fund further development.

His Excellency Dr. Sultan Ahmed Al Jaber, Minister of Industry and Advanced Technology and COP28 President, said: “Effectively managing climate change demands finance that is both easily attainable, accessible, and economically feasible. I congratulate the teams behind these technological solutions aimed at fostering sustainable finance standards and instruments. These innovations have the capacity to enhance investor trust and more effectively channel capital to those most in need. COP28 remains steadfast in collaborating with its partners to implement tangible solutions, accelerating the expansion of climate action and expediting global initiatives for sustainable finance.”

His Excellency Khaled Mohamed Balama, Governor of CBUAE and Chairman of EIF, said: “The COP28 UAE TechSprint highlighted the crucial role of advanced technology innovations in sustainable finance to contribute to a more sustainable future. The initiative has brought to the fore innovative solutions from around the world that can be deployed to drive progress in scaling sustainable finance in line with CBUAE’s strategy with an emphasis on advancing digitalization, innovations, and sustainability in the financial sector. On behalf of the CBUAE, I am pleased to congratulate the participants for their innovative solutions and look forward to the impact of pioneering technological solutions to scale up sustainable finance.”

Blockchain Founders Fund invests in UAE based Fintech startup Flow48

Blockchain Founders Fund invests in UAE based Fintech startup Flow48

Blockchain Founders Fund, SpeedInvest, Daphni, 212, Unpopular Ventures, Endeavor Catalyst, and TLG have all invested in SME fintech lending startup, UAE Flow48. This also included angel investors such as Scott Sandell from NEA.

Enrique Martinez Hausmann, Principal at Speedinvest. Stated, “What Flow48 is bringing to the table is not just innovative; it’s essential for SME growth in the region’s economic landscape. As we look ahead, the potential for Flow48 to expand beyond Revenue Based Financing is very exciting. The team is on track to become a full-service fintech solution for SMEs and expand their offerings to insurance, payments, and other financial services.”

Founded by Idriss Al Rifai on the principle of addressing the challenges SMEs face in securing working capital financing, Flow48 has developed a state-of-the-art platform that stands out with its real-time functionality, integrating seamlessly with major ERP providers, payment gateways, and e-commerce platforms. By enriching its proprietary risk engine and leveraging arrays of data from several sources, Flow48 is able to offer a more precise and efficient credit assessment process, setting new standards in SME lending.

A unique aspect of Flow48’s model is its commitment to ESG principles, focusing on empowering underrepresented segments within the SME sector. Notably, the startup has prioritized funding SMEs owned by minorities and women, a significant step in fostering inclusivity and diversity in the business landscape. “We believe that if the gap in financing exists for everyone and every industry, the hurdle is even higher if you are a woman or from a minority background,” says Al Rifai. “What we offer can be vital for these small business owners. We are contributing to building a more equitable economic environment.

In line with its broader mission, Flow48 is engaging with SMEs that drive positive environmental impact. This includes not only a focus on green energy sectors but also supporting enterprises that integrate sustainable practices into their business models. Among its diverse client base, Flow48 proudly counts several women and minority migrant-led businesses.

With its eyes set on expansion, Flow48 is strategically venturing into South Africa, attracted by its robust SME lending market and advanced fintech ecosystem. This move aligns with the company’s commitment to data-driven, real-time lending solutions and its ambition to empower SMEs across emerging markets globally. Going into South Africa is not just geographical but a deliberate step to integrate into thriving fintech ecosystems.

UAE Fils fintech platform launches employing Blockchain for digital payments

UAE Fils fintech platform launches employing Blockchain for digital payments

UAE Homegrown Fils fintech platform which employs blockchain launched prior to Cop28 to integrate sustainable values into the core of digital payments.

Fils aims to bring together buyers with capital and suppliers with high integrity carbon credits.

Nameer Khan, the founder of Fils and chairman of the Mena Fintech Association (MFTA), has designed along with his team a holistic, enterprise-grade B2B2C product offering, Fils leverages the power of leading technologies including Blockchain for its end-to-end infrastructure to transform various industries, including financial services, hospitality, and e-commerce.

This makes it easier for businesses to act on the core values of environmental, social, and corporate governance (ESG), said Khan, adding that major partnerships with some of the leading names in the industry would be announced soon.

Khan said Fils is poised to transform the world of ESG, through an API-first digital payment infrastructure that makes sustainability a lifestyle and can be easily embedded into platforms across sectors. He stated, “Fils is a catalyst for the evolution of ESG enforcement and has the right team, technology, experience and expertise to lead the market. With our robust infrastructure, it spells the end of greenwashing and clears a path towards greater accountability and implementation of actionable outcomes that can improve the sustainability of the world we live in.”

Prior to this UAE Ghad Capital partners celebrated the launch of Fils which they stated employed blockchain and AI for a transparent secure payment infrastructure, supporting 17 UN SDGs.

UAE Crypto Oasis partners with Swiss Crypto Valley for WEB3FEST 2023 6 day festival

UAE Crypto Oasis partners with Swiss Crypto Valley for WEB3FEST 2023 6 day festival

UAE Crypto Oasis partners with Swiss Crypto Valley for WEB3FEST 2023 6 day festival between September 12th-17th in Zug and Zurich.

The Swiss WEB3FEST serves as a testament to their shared vision of ushering in the future of the internet. Crypto Valley, known for its pioneering role in blockchain and decentralized technologies in Switzerland and Lichtenstein, and the Crypto Oasis in MENA, a thriving hub for innovation, growth, and advancement, come together to present an event that encapsulates the essence of Web3.

Web3 encapsulates the upcoming phase of the internet, encompassing a spectrum of cutting-edge technologies including AI, Blockchain, Cryptocurrencies, Gaming, Sustainability, IoT, Metaverse, NFTs, and beyond.

Ralf Glabischnig, initiator of WEB3FEST, commented: “Our vision for this festival is to combine the exceptional potential of both Crypto Valley and Crypto Oasis. Switzerland is an outstanding location for founders looking to provide a regulatory home for their blockchain and Web3 startups. The Middle East offers a brilliant platform for these startups to scale internationally. With the launch of WEB3FEST, we aim to establish an annual Web3 event series worldwide.”

The festival sets off from September 12th to immerse participants and attendees in a dynamic journey through the diverse themes that define the Web3 realm.

NFT ART DAY: The festival’s curtain raiser on September 12th in Zug, will be a comprehensive survey exhibition of the Swiss NFT art scene and the inauguration of the Swiss NFT Timeline.

Web3 Gaming and Metaverse: The event’s second day invites attendees to dive into the realm of Web3 gaming and Metaverse projects. Engage with innovators and founders while gaining a deeper understanding of Internet Computer’s role in shaping the future of gaming. This will be followed by a tribute concert to Amy Winehouse combined with an AI-generated experience at the renowned Volkshaus Zurich.

Sustainability and Innovation: On the third day, the spotlight shifts to sustainability, and the role of AI and Web3 in building it. The European launch of The Green Block initiative, which underscores the festival’s commitment to sustainability and lines up to the launch of the first The Green Block report leading up to COP28 in the UAE.

 

Deep Dive Crypto Valley: Day four unravels the history of Crypto Valley in Zug with a deep dive into the ecosystem, with a focus on protocols and regulated digital assets businesses, where attendees can connect with the minds behind this vibrant blockchain hub. Engage in discussions with opinion leaders and investors over an exclusive brunch, lunch, or dinner that follows.

Ecosystem Unconference: Saturday, September 16th is all about connection and collaboration and open to the public to showcase tangible products and experiences. The Ecosystem Unconference, together with the Swiss NFT Association, welcomes forward thinkers from various domains. The Entire FIVE Hotel Zurich will be divided into experience areas focusing on AI, DeFi, Education, Longevity, Sustainability, NFTs, Real-world Assets, Gaming, and the Metaverse. This day will also witness the unveiling of the FIVE Zurich Metaverse by Pulse World.

Curtain Closer: The grand finale of the WEB3FEST will be a Networking Event on Sunday at the FIVE in Zurich. Attendees will have the opportunity to network over brunch and later by the pool, providing a relaxed setting to reflect on the festival, forge new connections, and plan for the year ahead. It’s the perfect ending to a week of innovation and collaboration.

The Swiss WEB3FEST is initiated by Inacta Ventures, Crypto Oasis Ventures, The Crypto Valley Association, and Trust Square, co-hosted by The Internet Computer, and is supported by the City and Canton of Zug in Switzerland.

Prior to this Crypto Oasis had announced that the orbs for WorldCoin ID verification were present at the crypto Oasis DIFC Innovation Hub office in Dubai.

As per Crypto Oasis post on LinkedIn,” We are currently supporting Worldcoin’s launch and spread across the UAE. Worldcoin is dramatically increasing access to World ID—the digital identity protocol powered by the Worldcoin ecosystem.”

Ornella Hernandez from Web3TV got scanned by a Worldcoin “orb” and signed up for a digital ID via the World App.

WorldCoin had announced in July 2023 that its orbs were available in the UAE.

UAE Blockchain startups among UAE’s Ministry of Economy choices for top 100 future enterprises

UAE Blockchain startups among UAE’s Ministry of Economy choices for top 100 future enterprises

The UAE Ministry of Economy in partnership with the Minister of State for Government Development and the future has commenced application for the top 100 future enterprises including blockchain startups.

The initiative which was launched in December 2022 aims to accelerate the growth of promising UAE ‘Future Economy’ SMEs, encourage investment in ‘Future Economy’ companies in the UAE, strengthen UAE’s position as the start-up and scale-up nation and support the continued sustainable growth of the ‘Future Economy’ ecosystem.

100 startups based out of the UAE and utilizing technologies such as Blockchain, AI, Web3, robotics, IoT, 3D printing, working in sectors such as renewable energy, agritech, space, advance manufacturing, biotech, creative industries, sustainability, healthtech and cybersecurity will be able to participate in the competitionad be awarded Future 100 Label with various perks and benefits.

The chosen startups will have fast Access to Investors, Regulators And Business Community, support – Funding, Legal, Commercial, and Capacity Building

Applicants for the Future 100 will be evaluated on the basis of their creative capacity, market potential, and environmental, social and corporate governance impact.

Startups andSMEs  that have offices or operations in the UAE that are eligible to apply can submit an online application on the Future 100 website.

UAE based Enjinstarter is supporting the Next Sustainable and climate friendly Metaverse Experience

UAE based Enjinstarter is supporting the Next Sustainable and climate friendly Metaverse Experience

The engine that will ignite a sustainable future starts with Web3, its associated technologies, and UAE based Enjinstarter. Enjinstarter, launched in 2021 is a Launchpad, incubator, crowd funding, and advisory platform for Web3 metaverse, gaming, entertainment and impact and sustainable projects.

At the beginning of 2023, Enjinstarter appointed Vasseh Ahmed as the new Managing Director to lead the Web3 efforts in the MENA region. Vasseh spoke with LaraontheBlock to discuss Enjinstarter’s plans to help companies reach their Web3 ambitions while positioning Enjinstarter as the go to provider for impact and sustainability projects.

Ahmed, speaking with Lara on the Block, stated, “Before I joined Enjinstarter I was working in the UAE for four years on a digital bank project. I had been in the blockchain and crypto space for over 6 years, so when I met Prakash Somosundram, [Enjinstarter’s] CEO and Co-Founder, and we discussed the launch of an impact and sustainability track, I was all in.”

Enjinstarter in MENA

According to Ahmed, “We have supported 70 projects since inception, helping them raise a total of $10 million. Since the middle of 2022 we have focused on investing in founders who can demonstrate clear utility in their projects. This has worked really well so far, and we continue to onboard more projects each month.”

As for the MENA region, Ahmed believes that UAE has its allure not just because of the investments and capital being deployed in Web3, but also because of its very good regulatory environment and its strategy to build an innovative infrastructure. He explains, “The UAE has become a hotbed for Web3 projects. We are seeing an increasing number of start-ups and companies moving to the region. Enjinstarter is one of them, and we are the first Launchpad globally to apply for the appropriate license in Dubai. We have already received initial approval from Dubai’s Virtual Asset Regulatory Authority (VARA) and are now in the process of obtaining a full license to operate.”

He explains, “We appreciate VARA’s progressive approach to regulation. It has been instrumental in helping us at every step of the licensing process. We have a few more steps to complete in order to obtain the full license, then we can begin operations. Singapore has not shown the same commitment to virtual asset regulation, whichis one of the reasons we chose to expand to MENA and run Enjinstarter in a regulated manner.”

Enjinstarter and a Sustainable Future

The climate emergency is becoming a pressing issue. Temperatures are expected to rise 1.5 degrees Celsius by 2050 which will raise sea levels and lead to huge climate changes and extinctions of many animals, and plants.

Yet to date nothing has seemed to incentivize people to do something about it even with the creation of carbon credits. The challenge with carbon credits is that they are only available to corporations and governments. Individuals don’t have much access other than through carbon offset schemes.

For this reason, Enjinstarter is looking to add more projects that focus on impact and sustainability replicating the success of their existing launchpad while complementing it with UAE’s outlook towards building a sustainable future.

Ahmed states, “Web3 has a major role to play in addressing the climate crisis. Carbon credits, in particular, can benefit from Web3’s underlying technology to increase transparency and accessibility. We want to support projects that are looking for ways to shift incentives away from exploitation and toward preservation and regeneration.”

He adds, “Corporate demand for emission reduction strategies is clear. Microsoft, for example, has taken the lead in offsetting its carbon footprint by buying carbon credits. The UAE government has also signalled its desire to be the first carbon-neutral country in MENA. What we need are more initiatives looking to fulfill this demand. Our climate launchpad is designed to scale these initiatives and, ultimately, climate impact.”

Enjinstarter is already working with large scale projects that will be announced in due time, but also wants to focus on grassroots projects. Ahmed explains, “Major projects aren’t the only way to effectively combat climate change. If there is a project making demonstrable climate impact, we want to incubate, accelerate, and match them with interested investors.” 

Ahmed also believes AI (Artificial Intelligence) will be part of Web3 climate solutions. He explains, “As a scuba diver I have seen firsthand how ocean species are either extinct or very close to extinction. Putting these species in the metaverse and allowing users to interact with them can help us build awareness around the importance of preserving them. We can work directly with marine conservations to build the kind of metaverse experiences that maximize engagement with people. Today’s youth, for example, already spend a lot of time gaming. Why not give them the opportunity to play for a good cause?”

Web3 is changing Business models

Enjinstarter has been working with corporations to help them transition seamlessly from their Web2 past  to a Web3 future. Web3 is changing business models and inevitable outcome of digitization and the metaverse sits at the center of it all.

The company is a strong partner with Web3 giant Animoca Brands, the holding company of The Sandbox metaverse. Enjinstarter and Animoca not only have in common their belief in the metaverse but they also have common investors. True Global Ventures 4 Plus has invested both entities. Enjinstarter raised US$5 million in their Series-A round from True Global Ventures 4 Plus.

According to Ahmed, ”True Global Ventures is a very hands-on VC and we love having them as our only VC investor so far. They were instrumental in developing our UAE expansion strategy.”

Both Enjinstarter and Animoca Brands believe that the future of the metaverse hinges on interoperability. The two partnered together for OMA3™, a collaboration of Web3 metaverse platform creators whose goal is to ensure virtual land, digital assets, ideas, and services are highly interoperable between platforms and transparent to all communities. OMA3™ is open to all Web3 metaverse builders.

With this in mind Enjinstarter has developed its Web3 Innovation consulting practice that works with brands, large corporations, and Web2 companies to help them develop Web3 strategies.

Ahmed explains, “In the UAE and GCC there is a lot of excitement towards and experimentation with Web3.. Part of our mission is to help clients jump into Web3 and the metaverse. We’ve developed a playbook for success comprising 30 core skills and actvities. The most important is to take a community-first approach, meaning that you build your community first, then your product. ”

Utilizing a holistic multi-disciplinary approach and a portfolio of partners, Enjinstarter has been able to help replicate its successes with previous projects and build loyalty based metaverse experiences, NFTs, and more.

This is just the beginning; Ahmed believes that there is a lot happening in the region on a government and corporate level and that the future will see AI and Web3 come together as the masses adopt Web3 and metaverse experiences.