Two announcements recently for C-level positions in the GCC region, showcased how blockchain is helping to fast track appointments up the corporate ladder.

The first announcement was that of The Abu Dhabi Securities Exchange (ADX), the Arab world’s second-largest bourse by market value, who appointed Abdulla Al Nuaimi as its new chief executive. Al Nuaimi had previously held the position of COO at ADX.

In the announcement it stated, “ Al Nuaimi played a key role in the development of the ADX’s trading platform, helping establish the first application of blockchain technology in the UAE’s financial sector.” He will seek to further accelerate the range of products and services at the ADX, the statement added.

His appointment comes at a time of heightened market activity on the ADX. The exchange has experienced a rush of initial public offerings (IPOs) in recent years. Companies that listed on the bourse last year include Borouge, the Abu Dhabi Ports Group, Abu Dhabi healthcare provider Burjeel Holdings and Bayanat, a geospatial data products and services provider owned by artificial intelligence and cloud computing company G42.

Then another C-level announcement was made by Tata Steel for its appointment of Shuja Haque, a 23 year steel industry veteran, as Regional General Manager for the Middle East region. Once again in their announcement they mentioned his role in building and executing the first ever blockchain transaction in the steel industry.

As the press release stated, “ He has contributed tangibly to the detailed mapping of several countries including Saudi Arabia, resulting in the current order book being highly skewed to the Kingdom with some key wins including the Makkah Haram expansion and some of the largest malls, hotels, airports and parks in KSA. He also played a crucial role in executing the first ever Blockchain transaction in the steel industry, a testament to his forward-thinking mindset and approach.”

In his new role he will oversee the Middle East and North Africa business with responsibilities as varied as People’s Health & Safety (EHS), P&L growth, and plant operations. Current Tata Steel projects include a few upcoming museums in the UAE, various airport expansion projects across the GCC and unique projects like Sindalah Island at NEOM in Saudi Arabia.   

These two announcements show how important blockchain and having implemented blockchain projects are in the track to C-level positions.

KSA Web 3 NFT Marketplace, NuqtahNFT sponsors LEAP tech convention that will be taking place in Riyadh Saudi Arabia from February 6th-9th 2023. 

LEAP is one of Saudi Arabia’s biggest annual tech events. A yearly 3-day tech convention held in Riyadh, Saudi Arabia. It is the largest debut tech event as of 2022, with over 100,000 attendees worldwide. It is co-organized by the Ministry of Communication and Information Technology, Informa Tech, and the Saudi Federation For Cybersecurity, Programming, and Drones.

Wajd Badawi, Head of Operations at NuqtahNFT, commented: “We are very excited about this partnership. Part of our mission is to enable individuals and institutions in Saudi with Web 3.0 technologies, and LEAP is a great platform for us to showcase the different use-cases through the NFTs activations we are providing.” 

This agreement is pushing the current boundaries of the Saudi NFTs scene with various activations powered by NuqtahNFT. Such as Digital Collectibles to be gifted to VIP attendees as Photography NFTs of a curated collection of photographs by Saudi photographers’ that showcases the beauty of Saudi Arabia’s landscape from all around Saudi. NuqtahNFT are also providing LEAP with variety of NFTs to be displayed at the exhibition. Additionally, NuqtahNFT developed a “Community Pass”, an exclusive collection with variety of utilities for LEAP’s community in which they can benefit from at LEAP 2024.

Badawi commented: “Our main objective from this partnership is to give a platform to the Saudi and regional Originators, educate global and local attendees about Saudi Arabia’s heritage and support tourism through art and technology and increase the adoption of Web 3.0 applications such as NFTs in the Kingdom. And for that, we want to express our thanks to LEAP for allowing us to be the first Saudi company to provide these solutions.”

During a Bloomberg TV interview at WEF Davos event, Mansoor Al Mahmoud, CEO, of Qatar Investment Authority, reaffirmed the fund’s interest in investing in Blockchain technology, more precisely any application using Blockchain.

Qatar’s sovereign wealth fund will use the current economic turmoil as an opportunity to rebalance its $450 billion portfolio. The Qatar Investment Authority is looking for opportunities in Europe, Asia and the US in sectors such as venture capital, fintech and sports except for crypto.

As Al Mahmoud stated, “We are still not interested in crypto, yet we are interested in investing in Blockchain technology. Any application using Blockchain would be of our interest. This is a technology that came to remain.

The QIA in October agreed to invest $2.5 billion in RWE AG to back the German utility’s purchase of US renewable assets. It was also a cornerstone investor in sports car brand Porsche AG’s IPO and has invested in a string of tech start-ups.

Qatar also launched its Blockchain blueprint in 2022 and Qatar University invested in Maxya Blockchain a project developed by two professors at Qatar university came together to build a blockchain network from scratch that would not only be utilized as a ledger but also as a super computer.

Dubai has officially launched its metaverse strategy which will bring on 5000 blockchain and metaverse companies to the city by 2027. His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council has launched the directives of the Dubai Metaverse strategy. 

As per his tweet, the Dubai Metaverse strategy will add 5 times more Blockchain and Metaverse companies to Dubai within the next five years. Knowing that today Dubai currently has 1000 Blockchain and metaverse entities, this means that by 2027 there should be 5000 Blockchain metaverse companies at least in Dubai UAE.

As Sheikh Hamdan stated, “It will also add 40,000 new jobs in the virtual world and bring in 4 billion USD to Dubai’s economy in the next 5 years.”

He notes, “Today we have launched our metaverse strategy which is the next economic and technological revolution that will play a role in every facet of our lives for the next two decades to come. We currently have 1000 companies in Dubai who are working in this domain and who currently add 500 million USD yearly to our national economy; we expect this will increase in the near future.”

Sheikh Hamdan added that the Dubai metaverse strategy will encourage innovation in the metaverse as well as government utilization of the metaverse while growing the talent base. He states, “Our aim from launching this comprehensive metaverse strategy early on is so that we can be one of the top 10 globally in this field. Dubai has and will continue to remain a pioneer because H.H. Mohammad bin Rashid Al Maktoum has proven over and over again the fruitfulness of his future vision and development.”

Back in March Dubai had announced it would be working on its metaverse strategy. 

UAE based data and location-driven marketing services company, MEmob which utilizes blockchain technology to offer advanced and effective advertising services, is now accepting crypto payments

As per their announcement, MEmob is assisting entrepreneurs, crypto investors, agencies, and brands as well as decentralized apps (DAPPs), data oracles, blockchain firms, and crypto exchanges by offering them the opportunity to pay in cryptocurrencies. Ihab El Yaman, CEO of MEmob stated, “By backing blockchain technology, embracing it, and accepting cryptocurrencies as payments, we are saying that we believe in this long-term.”

MEmob was one of the first tech companies in MENA to integrate blockchain technology into its operations; MEmob is presently well positioned to enhance digital marketing activations & performance and has strict control over data flow and GDPR adherence. MEmob is trusted by top brands to harness their data for growth and ROI maximization.

Ihab El Yaman added, “I believe, Blockchain, with all its implementations, mistakes, and corrections, will become available to every user with access. Blockchain technology and cryptocurrencies will surely evolve and power the new internet. As we’ve seen with the internet and its use cases over the last 14 years of innovation, this new technology – blockchain too will evolve, possibly over the next ten years. But I am positive that in the near future, hospitals, governments, and financial systems will embrace this technology and reap the benefits. Blockchain integration empowers businesses to unlock endless opportunities to create a global digital footprint. It’s time that we all take active steps towards near future implementation. Also, it goes without saying that the rise of blockchain will eventually bring about a revolution and change the world as we see it now. The best is indeed yet to come.

As a result of the recently launched Dubai’s metaverse strategy which aims to increase the contribution of the metaverse sector to Dubai’s economy to US$4 billion by 2030 and increase its contribution to Dubai’s GDP to 1 percent, regional companies in the MENA region, specifically Turkey are flocking towards the country. Burak Soylu, CEO of Har Group, noted in a recent tweet on the productive meeting he and his team had with UAE Minister of State for Foreign Trade, Dr. Thani Bin Ahmed Al Zeyoudi. 

He stated, “We had a productive meeting with Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, about the UAE’s work in the metaverse and web 3.0.”

Turkish based Har Group incorporates under its wings five companies in the sector of technology, tourism, energy and agriculture and comprises over 500 employees.

One of its companies is Roof Stacks, a software company that specializes in tourism systems, the metaverse, augmented reality, game development and financial technology. As per their website they are the flagship company of Har Group. Under the entity are sub units that include Roof Tickets and Roof Moneys.

Har Groups also holds an entity called Roof XR that designs GoArt Metaverse, built on AR augmented reality technology with offices in both the USA and Turkey.  Roof Moneys is the designer of the Goarc token used on the GoArt Metaverse platform. In the fictional universe of GoArt, these coins, where users can shop and interact with other avatars using Goarc tokens with their own avatars, are produced based on RoofPay and Ethereum.

As per Har Group website, “GoArt is one of our most important investments, which we believe will be an important factor in the digital future of Turkey and the world in the near term.”

It seems that the UAE will witness more interest and meetings from metaverse companies across the MENA region and globally.