UAE and Saudi based Blockchain enabled Verofax, offering traceability and AI technologies, has signed an MOU ( Memorandum of Understanding) to partner with climate tech startup NetGreen to activate retail channels to lead the change in re-greening our planet with trust and transparency.

NetGreen’s platform meets an urgent market need where individuals can purchase a plant-a-tree service from validated reforestation projects to combat climate change. NetGreen enables participants to directly engage in reforestation through everyday transactions, such as converting loyalty points into tree plantings. This model not only supports carbon sequestration but also enhances biodiversity and fosters a deeper connection between communities and their natural environments.

With Verofax validating, reforestation projects becomes seamless using Verofax’ Tree Chain technology for identifying, tracking and measuring the carbon capture from trees using computer vision, AI drone feeds, geolocation, and an immutable ledger.

These technologies will automate operations to prevent double counting and ensure their alignment with the latest international standards, including Verra and UNFCCC CDM.

Nisreen Shadad, CEO and Co-Founder of NetGreen, stated, “Partnering with Verofax propels us towards our vision of a greener planet by enhancing the reach and effectiveness of our reforestation projects. Their advanced technology solutions will allow us to provide undeniable proof of impact to our participants, increasing trust and participation rates. This is a game-changer for environmental engagement.”

Wassim Merheby, CEO of Verofax, said, “This partnership is an excellent opportunity to showcase how innovative technology can be harnessed to address some of the most pressing environmental challenges. By supporting NetGreen, we are not only contributing to scaling reforestation but also demonstrating the potential for technology to create significant positive change.”

This is not the first time that Verofax partners with entities to support sustainability and environmental efforts. This year UAE based BANTgo and Verofax collaborated to enhance e-waste collection.  The partnership seeks to galvanize the masses into responsible recycling by rewarding their endeavors with tokenized incentives.

ADQ backed Silal, Abu Dhabi’s leading blockchain enabled Agrifood and technology company, has inaugurated its automated packhouse in Al Ain, spanning 12,000 square meters. The facility represents a significant step in fresh produce packaging technology, underscoring Silal’s commitment to quality, innovation, safety and sustainability.

In September 2023 ,UAE based Silal, which enhances agriculture and food safety in Abu Dhabi by diversifying and stimulating food production sources via technology, research and knowledge transfer initiatives for farmer, launched its blockchain powered traceability platform to trace the lifecycle of food from farm to fork.

With the inauguration of Silal’s packhouse it now has a total capacity of 325 tons per day, capable of producing over 180,000 packs daily, and equipped with 28 precooling chambers and 9 cold stores, Silal has optimized every aspect of the packaging process. This state-of-the-art facility ensures the highest quality standards but also demonstrates Silal’s dedication to efficiency and service excellence.

Silal’s investment in this cutting-edge infrastructure which includes utilization of blockchain technology reflects its vision to champion economic development while catering to the evolving needs of consumers. The packhouse represents a milestone in Silal’s ongoing mission to redefine standards in the fresh produce industry, setting a benchmark for quality, and efficiency.

In October 2023 ADQ also acquired a majority stake in SAFCO Group, a leading food and beverage distributor in the UAE.

Egyptian based GIZ Deutsche Gesellschaft für Internationale Zusammenarbeit GIZ which works in Egypt on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ). to support the Egyptian Government’s Sustainable Development Strategy (SDS) has partnered with SIG, a leading packaging solutions provider and Egyptian based Plastic Bank on a blockchain enabled project for recycling waste.

Egypt generates more than 95 million tons of waste annually and currently only 60% of this waste is collected, with less than 20% of that being properly disposed of or recycled.

The partnership between SIG, GIZ Egypt, and the social enterprise Egyptian Plastic Bank aims to address this pressing issue and achieve positive change.

In a three-year initiative, the partners are on a mission to collect 700 metric tons of beverage cartons, while also aiming to improve the livelihood for around 1,000 local waste collection members via blockchain.

The PlasticBank app, backed by the social enterprise’s proprietary blockchain-secured platform, provides traceability and transparency in waste collection, empowering waste collectors to convert every piece of discarded material into a source of revenue.

Waste collection members will be able to log each collected product via the app to earn incentives deposited directly into their digital wallets and gain access to social benefits, including health, work and life insurance, digital connectivity, grocery vouchers, school supplies, and more. Furthermore, the waste collection members will undergo training and receive personal safety equipment for their well-being at work.

By streamlining and tracking the collection and recycling of waste, including used beverage cartons, this project also takes a broader role for laying the groundwork for an extended producer responsibility (EPR) model in Egypt. It aligns closely with the Egypt Waste Management Regulatory Authority to weave recycling into the legislative framework and underscores the important role of packaging manufacturers in environmental stewardship.

Abdelghany Eladib, President & General Manager India, Middle East and Africa at SIG stated, “Our new partnership goes one step further in accelerating our progress towards a circular economy. Extending social waste collection and recycling programs like this one in Egypt will help to achieve our goals and is a blueprint for future programs. By establishing a recycling system for beverage cartons in the Greater Cairo area and beyond, SIG is focused on reducing the environmental impact und creating a market for recycled paper.”

This project is supported by the German Federal Ministry for Economic Cooperation and Development (BMZ) funding program “develoPPP” and its special initiative “Decent Work for a Just Transition”.

The Haqq Islamic Blockchain platform has entered into another partnership. This time it is with U.S. based GoMeat, a blockchain delivery application.

According to the latest data, the global blockchain-based agriculture and food supply chain industry is currently valued at around $150 million, and it’s projected to grow at a CAGR of 48.1% by 2025, reaching nearly $948 million. This partnership between GoMeat and HAQQ aims to onboard more local stores into this growing market using blockchain’ s advanced capabilities.

Although the US halal food and meat market is rapidly growing, it’s still significantly fragmented. There’s a real challenge for consumers living in non-Muslim communities to find halal food options regularly, and their options are often very limited. At the same time, local halal stores face scalability issues – they often cannot attract consumers outside their local communities. This partnership will try to solve these specific challenges and create a convenient way to access halal options. 

As a part of the collaboration, the GoMeat app will implement new features and functionalities possible thanks to the advanced solutions of the HAQQ network. The application’s UI will go through a complete overhaul, introducing more interactive, intuitive, and user-friendly elements. The ultimate goal of the revamped GoMeat app will be to streamline the entire halal purchasing process, from selecting the product to making the final payment.

The app will also integrate the HAQQ’s Web3 wallet, providing wider crypto payment options to the consumers. Previously, only GoMeat’s native token $GOMT was available for payments – now, they can use HAQQ’s native token, Islamic Coin ($ISLM), which is listed on several crypto exchanges, including KuCoin.

Through HAQQ’s blockchain framework, the GoMeat app will launch a new halal meat and food authentication system. Consumers will be able to verify and trace the halal certification process of the suppliers. This verification is critical for the Muslim community – halal authenticity is one of the core aspects of their purchase decision.

The app will also have several new AI-driven features. The HAQQ network recently integrated SingularityNET, an industry-leading decentralized AI platform. This integration sets up ethical and regulatory compliance in transactions, and these capabilities will now be extended to the GoMeat app.

UAE Blockchain agriculture platform, Farmsent, has integrated its native token $FARMS onto the Onramp Money platform.

According to the press release, this move is set to redefine how users in India, UAE, Indonesia, and Turkey interact with digital assets, offering a seamless experience in purchasing $FARMS tokens using local fiat currencies and instant bank transfers.

Farmsent Blockchain technology empowers farmers by giving them ownership of every seed they grow, enabling them to sell directly to consumers. By reducing intermediaries farmers enjoy greater profits and consumers access to better produce.

In a tweet, Onramp stated, “We are excited to announce that we have added FARMS token. A big leap for users from India, UAE, Indonesia, and Turkey! This partnership is just the beginning. We’re excited to see how Farmsent   and Onrampmoney will transform the agricultural industry. Stay tuned for more updates!”

Farmsent’s traceability system revolutionizes agricultural transparency through unwavering precision. It leverages cutting-edge technologies like blockchain and sensor networks to track every step of a product’s journey, from seed to consumer. Imagine soil health monitored in real-time, temperature and humidity data ensuring optimal growth, and location tracking verifying responsible sourcing.

Onramp Money, a leading platform in financial technology, offers the fastest-growing onramp and offramp solutions, supporting 14+ fiat currencies and more than 300+ digital assets. Its integration with Farmsent’s $FARMS token brings together the worlds of agriculture and digital finance in a way that’s accessible, efficient, and beneficial for all parties involved.

In 2023, Algorand Foundation announced an investment by Algorand Ventures in Onramp.money, a fiat-to-crypto onramp solution originating from India. Onramp.money had recently expanded its services into several jurisdictions across the globe, including Vietnam, the UAE, Turkey, and Mexico and has already partnered with industry leaders like Metamask, Ledger, Circle, JumpTrade, TON, Avalanche, and Arbitrum.

Majid Al Futtaim, which holds the Carrefour franchise for the Middle East, Asia and Africa, has announced the launch of UAE produced CarreFour fresh Laban, made from 100 percent pure fresh cow’s milk which is traceable on the IBM Blockchain platform.

As per Mohamed Atif, International Product Specialist at Majid Al Futtaim stated on LinkedIn, “Carrefour Fresh Laban comes in 200 ml, 1L and 2L sizes, and is guaranteed to have no milk powder, no water added, and made fresh in the UAE. The product is certified to the Emirates Quality Mark certification, which assures you of the highest standards of quality. We have applied blockchain technology to our product, allowing you to scan the QR code and learn the full details of the product from farm to table. We believe in transparency, and want you to know exactly where your food comes from.”

In 2020 Carrefour internationally announced the roll-out of blockchain technology, and applied it to Carrefour Quality Line salmon, the 25th product to take advantage of it after Auvergne chicken and farmhouse fattened chicken, eggs, oranges, fresh milk and camembert cheese.

Then in February 2021, UAE Majid Al Futtaim leveraged IBM Food Trust, a blockchain-enabled platform for the food industry run on IBM Cloud.

The initiative started with two initial products categories, Carrefour’s fresh chicken brand and microgreens harvested from select in-store hydroponic farms, before expanding into more product lines.

Majid Al Futtaim was also one of the first to accept crypto payments. 

A UAE restaurant is piloting Blockchain enabled halal food traceability with DNA verification with OneAgrix and its partner Blockchain OriginTrail, and Inexto.

OneAgrix, Inexto, OriginTrail and their ecosystem partners are pioneering and comprehensive halal digitalization solution, tracing beef from the DNA to QR code. With just a smartphone, food consumers can now verify the origins of their food, trace it through the supply chain, verify the authenticity of the halal certificate, and confirm that the product is genuine.

This end-to-end food traceability technology was showcased at a high-end restaurant in Dubai as a joint effort by OneAgrix, Inexto, OriginTrail, and their ecosystem partners for the launch of the traceability technology.

Technology that enables buyers to trace the supply chain journey of the food is important to build consumer trust and ensure food safety by the retailers selling their products, also enabling fast product recall. OneAgrix and eight ecosystem partners have developed an end-to-end supply chain traceability and transparency solution that is commercially viable. The solution will enable consumers and food distributors to provide consumers with clear information on the origin of their food and verify that their food is genuine.

The comprehensive food traceability solution connects the serving on the plate to the farm from which it came. Identification technology, provided by Inexto, traces the product through the supply chain, and DNA traceability verifying the connection to the animal itself. Together, they identify the type and origin of the meat, the identity of the farm and the meat processor, the authenticity of the halal certifications, and the health certificates required for processing and export.

Certificates are stored in OriginTrail’s network operating system, built on blockchain technology to maintain their integrity and all stored on OneAgrix’s platform.

Mr Philippe Chatelain, CEO of Inexto explained, “INEXTO Solutions are yearly securing over 100 Billion products across their global supply chains and delivers the highest degree of trust and security to consumers, customers, and governments. INEXTO is excited to be part of the Halal End-to-End traceability project with OneAgrix, thus providing halal food product consumers with a demonstrated proof of origin and authenticity.”

Žiga Drev, Founder and Managing Director at Trace Labs, the core developers of OriginTrail highlighted, “At Trace Labs, we are committed to building a more transparent, collaborative and trusted global economy with the OriginTrail Decentralized Knowledge Graph.This pilot is a comprehensive exercise following a multi-year integration of OneAgrix platform, focused on bringing the benefits of blockchain-based technologies closer to stakeholders within faith-based food supply chains around the world to advance transparency and trust.”

According to the ecosystem partners, Dubai was chosen as the city to launch this pioneering and comprehensive technology as the city is known as the ‘city of the future’, famous for its innovation as well as being a global halal hub. 

“We are delighted that Dubai is the destination to launch the world’s first comprehensive food traceability solution, which is in line with His Highness Sheikh Mohammed bin Rashid Al Maktoum’s national vision for UAE 2031, on the importance of food security by utilizing the latest in technology and innovative approaches,” said Ms Diana Sabrain, CEO of OneAgrix.

UK Agriculture and Horticulture Development Board (AHDB) s Halal Sector Manager, Dr Awal Fuseini said, “OneAgrix’s halal digitalization project would improve traceability and transparency in the halal sector. The UK meat industry is well positioned to continue to supply premium halal meat products to the growing halal market, this digitalization project is expected to increase consumer confidence in our products”.

OneAgrix, Inexto, OriginTrail and their ecosystem partners announce a pioneering and comprehensive farm-to-retail solution, tracing beef from the DNA to QR code.

Saudi based SABIC, petrochemicals manufacturer majority owned by Aramco, has launched a pilot project to investigate utilizing blockchain technology to support end to end traceability of circular feedstock. KSA based SABIC has partnered with Finboot, Plastic Energy, and Intraplás.

SABIC has launched this pilot project to demonstrate the feasibility of using a blockchain-based, value-chain IT application. SABIC’s is the first project of its kind in the industry to trace the product from feedstock production to converter, going further than previous industry applications of blockchain in end-to-end tracing. The platform offers reduced costs, time and improved data integration for all value chain partners.

Waleed Al-Shalfan, Vice President Polymers Technology & Innovation at SABIC, said: “At SABIC, we have a deep commitment to innovation and technology that can help us to deliver more sustainable solutions to our customers. Our vision to create a circular economy for plastics requires a total transformation of the value chain, and pioneering partnerships with partners both upstream and downstream. Blockchain technology holds exciting potential for the provision of our TRUCIRCLE products to customers, and therefore for our commitment to supporting customers in their sustainability ambitions.”

Finboot’s MARCO software solution acts as middleware layer and will track the TACOIL produced by Plastic Energy from their recycling process, the delivery of this oil to SABIC for conversion into its TRUCIRCLE circular polymers, and finally the delivery of the polymers to Intraplás for conversion into their packaging solutions. The technology also ensures that all data gathered remains immutable while shared across suppliers, customers and regulators – providing transparency, auditability and accountability in a complex industrial ecosystem.

 Juan Miguel Pérez Rosas, CEO of Finboot, commented: “We are excited to embark on this pilot as it will significantly contribute to the development and progression of a circular economy, while setting the example for best practice for the global manufacturing sector. SABIC is at the forefront of its industry, always looking to the future and investing in technology and innovation to accelerate its digital transformation that supports the circular economy.

Marisa Alves, Chief Procurement Officer at Intraplás, also stated, “As a global provider of packaging solutions, Intraplás has the clear ambition to make sustainable packaging broadly available to the market, without compromising the environment and food safety, something that boosted the participation on this important project with our supplier and long-term partner SABIC. The blockchain technology project will reinforce our objectives even more, as it will help us to improve performance, create additional transparency to the supply chain and promote digital traceability for our certified circular packaging. This is an Intraplás contribution, through more concretely sustainable solutions, to a real circular economy.”

 Carlos Monreal, Founder and CEO of Plastic Energy commented, “As a company who has developed our own innovative technology, we at Plastic Energy are excited to explore the opportunities that new technologies like blockchain can offer. This pilot has the potential to make a big impact in the value-chain, providing a new level of traceability and transparency for recycled plastics, and demonstrating how advanced recycling can play a valuable role in the circular economy of plastics