UAE metaverse project Eikonikos is launching an NFT collection with Lebanese fashion designer Aiisha Ramadan. Aiisha Ramadan started her couture clothing line from the UAE in 2007, her base for more than 30 years.

The new collaboration will set a milestone in the evolution of the digital fashion industry.

Eikonikos built on the Cardano blockchain platform seeks to transform the landscape of ecommerce, dating, gaming and learning.  The company raised $2 million USD in March 2022.

At that time Mohamed Vasif, founder and CEO of Eikonikos stated, “We are very determined to create a platform that directly competes and rivals metaverse giants like Decentraland and Sandbox.” 

 Vineeth, CMO and co-founder of Eikonikos added, “We will be able to interact with other Metaverse economies in the future. Building a dedicated and crypto-native audience that likes our dope Non-Fungible Token (NFT) designs, intense gameplay.”

On August 5, 2022, Eikonikos launched a premium genesis NFT passport for the global Web 3 community. Today Eikonikos is entering the digital fashion industry.

Mohamed Vasif states, “What is not possible in the physical realm is possible in the metaverse. Our digital fashion transcends physical reality. Eikonikos Digital fashion NFTs is not limited to clothing for avatars. These NFTs clothing will have special powers in the gaming world. We give 100% ownership to NFT holders and the possibility of commercializing them. For instance an aspiring designer can buy, own and even create physical products of these NFT designs. We are at the biggest evolution of the fashion industry. We are here making it.”

According to figures from investment bank Morgan Stanley, the digital fashion industry could be worth $50 billion by 2030.

The newly-announced partnership with Aiisha Ramadan to launch fashion NFTs is to leverage this emerging market. 

Chady Jriege, Co-Founder and Chief Financial Officer of Eikonikos, says, “The collaboration between Eikonikos and Aiisha Ramadan is one of the long lists of brand collaboration that we are working to establish. Aiisha is a celebrated designer and owner of the famous Lebanese brand AIISHA. She fashioned beautiful women like Charlies Theron, Paris Hilton, Ariana Grande, Bollywood celebrities like Aishwarya Rai, and a list of others. The collaboration between Eikonikos and Aiisha Ramadan will bring a unique set of NFT collections. The project combines fashion, art, blockchain technology, spirituality and healing to bring an astonishing collection of digital fashion NFTs.”

Aiisha Ramadan stated, “The role of the metaverse in health and wellness will expand our ability to go to places in our minds we never thought we could reach.  A lot of people have trouble imagining what their aura is like, what their chakras are like, so the metaverse is going to help us to manifest those long-spoken ideas and healing methods into something more tangible for people to feel and see more; it takes us to different dimensions of healing.”

The NFT collection will be launched during the last week of November 2022.